TL;DR:
1. Cellular Popup Design is stay. Now you can independently type your popups for desktop, pill, and cellular inside a single marketing campaign. No customized CSS or duplicate campaigns wanted.
2. Present or disguise blocks per system. A single toggle allows you to present a block on desktop and conceal it on cellular (or vice versa). No workarounds wanted.
3. Accessible for all OptinMonster clients. In contrast to Cellular Templates or Gadget Focusing on, Cellular Popup Design is on the market to all OptinMonster clients.
4. Smarter defaults, even in case you change nothing. We mounted the structure points that induced damaged type fields, off-screen shut buttons, and outsized popups on cellular. New campaigns look higher out of the field.
We’ve heard this one loads.
You construct a popup in OptinMonster, it seems nice within the builder, you hit publish. Then you definitely pull it up in your cellphone. The shut button is off the display screen. The 2-column structure didn’t stack the best way you anticipated. The shape fields are so outsized and take up the entire display screen.
You didn’t design it that means. We simply didn’t provide you with sufficient management to do it precisely the best way you wished.
That modifications at the moment.
We’re launching Cellular Popup Design: full, impartial management over how each OptinMonster popup seems on desktop, pill, and cellular. It’s stay in your account proper now, and it really works for all OptinMonster clients.
What’s Cellular Popup Design?
Cellular Popup Design provides a devoted layer of favor controls to each popup view (desktop, pill, and cellular) inside the identical marketing campaign you’re already constructing.
Within the higher right-hand nook of the builder, you’ll discover three system toggles: Desktop, Pill, and Cellular. Swap between them at any level to see and edit precisely how every view seems earlier than publishing and make modifications as wanted.


Right here’s the whole lot it allows you to management:
Impartial Styling per Gadget
Font sizes, padding, spacing, colours: you possibly can alter any of those independently for every system view. Your desktop structure and your cellular structure stay in the identical marketing campaign, however can look utterly totally different.
By default, kinds cascade downwards from Desktop to Pill + Cellular. All three gadgets are linked till you select to customise one of many smaller gadgets (Pill or Cellular).
While you change a mode setting or disguise a Block on a smaller system (like a pill or cellular), you “break the hyperlink” for that particular Gadget. It turns into impartial and can not inherit modifications from the Desktop.
Right here’s how that performs out in apply:
- Edit on Desktop solely – Pill and Cellular inherit the change
- Edit on Pill – solely Pill updates; Desktop and Cellular keep as they have been
- Edit on Cellular – solely Cellular updates; Desktop and Pill are unaffected
Price realizing: when you unlink a tool view’s type for a particular ingredient, it may well’t be robotically relinked. Use the Undo button if you should reverse a change throughout your present enhancing session.
Present or Disguise Blocks per Gadget
Need to present a video on desktop however skip it on cellular? Disguise an ornamental picture on pill? It’s one click on. No duplicate marketing campaign or CSS required.
There are two methods to handle block visibility:
Fast-hide: Hover over any block ingredient within the builder, then click on the attention icon within the ingredient’s toolbar. That block is straight away hidden for whichever system view you’re at present in.


Handle Block Visibility: Have a look at the highest of the left-hand sidebar for the Block Visibility part. This provides you a listing of all blocks and allows you to toggle every one on or off for the Gadget you’re viewing, together with any you’ve already hidden.


Smarter Defaults out of the Field
Even in case you by no means contact a Cellular Popup Design setting, your new popups will look higher on cellular than earlier than.
We mounted the opinionated defaults that induced the most typical cellular structure issues: damaged type fields, off-screen shut buttons, and popups that scaled previous the perimeters of small screens. Each new marketing campaign begins from a greater baseline.
5 Methods to Use Cellular Popup Design Proper Now
1. Repair That Marketing campaign You’ve Been Avoiding
You understand the one. The marketing campaign with the cellular structure you’ve been which means to repair however saved pushing aside as a result of it might imply rebuilding an entire separate cellular model.
Open it within the builder. Swap to the cellular view. Regulate the styling. Accomplished. No new marketing campaign wanted.
2. Present Movies on Desktop, Skip Them on Cellular
Video blocks add weight to popups. On desktop, that’s fantastic. On cellular, it may well decelerate load time and crowd the structure.
Use Block Visibility to indicate your video block on desktop and conceal it on cellular. Your cellular model will get leaner and quicker with none further work.
3. Simplify Multi-Column Layouts for Cellular
A 3-column structure seems sharp on desktop. On a cellphone display screen, not a lot.
Beforehand, multi-column designs collapsed to a single column by default. Now, you possibly can depart the desktop structure untouched and redesign the cellular view with one, two or three columns as you’d like.
4. Regulate Font Sizes and Spacing for Small Screens
What reads effectively at desktop measurement can really feel cramped or overwhelming on cellular, even with our common sense responsive defaults. Now you can dial in font sizes, padding, and margins independently per system, simply the best way you need.
5. Construct Your Greatest Cellular Structure From the Begin
For any new marketing campaign, begin in desktop view, construct your structure, then change to cellular view and optimize from there. The true-time preview means you’re by no means guessing. What you see is what your guests will see.
Accessible To All Subscribers
Cellular Popup Design is on the market to all OptinMonster clients.
Each consumer now has full per-device styling controls on each marketing campaign, at no further price.
Cellular Popup Design vs. Gadget Focusing on: What’s the Distinction?
These are two separate issues that work effectively collectively.
Cellular Popup Design controls how your popup seems on every system. Similar marketing campaign, totally different visible remedies per display screen.
Gadget Focusing on controls who sees your marketing campaign based mostly on their system. Use it while you need to present one marketing campaign solely to desktop guests and a totally separate marketing campaign to cellular or pill guests. Gadget Focusing on is on the market on Plus, Professional, and Development subscriptions.
Cellular Popup Design provides you plenty of management over how your popups look on totally different system varieties. If you wish to go additional with viewers concentrating on by system, that’s the place Gadget Focusing on is available in.
The right way to Get Began
- Log in to your OptinMonster dashboard and open any marketing campaign within the builder
- Within the higher right-hand nook, use the system toggles to change to Pill or Cellular view
- Edit kinds, toggle Block Visibility, or alter structure for that system. Modifications apply solely to that view
- Use the attention icon on any block to shortly disguise it for the present system, or use the Block Visibility panel within the left sidebar to handle all blocks directly
- Preview every system view, then save and publish
For a full walkthrough, go to the Gadget-Particular Design documentation.
Cellular Popup Design is stay proper now. Open your subsequent marketing campaign and construct it the best way it ought to look on each display screen.
Associated assets:
Till subsequent time,


Angie and the OptinMonster Group
P.S. – Nonetheless not satisfied OptinMonster is the only option for you? Try our 80+ OptinMonster case research, full with profitable stats, detailed methods, plus the precise templates and replica you possibly can steal from be taught from to win, and win extra usually!

