Google is fixing a long-running Search Console bug that inflated impression counts. Because the repair rolls out, reported impressions will lower.
What occurred. A logging error brought about Google Search Console to over-report impressions beginning Could 13, 2025. Google as we speak up to date its Knowledge anomalies in Search Console web page:
- “A logging error is stopping Search Console from precisely reporting impressions from Could 13, 2025 onward. This difficulty will likely be resolved over the following few weeks; because of this, you could discover a lower in impressions within the Search Console Efficiency report. Clicks and different metrics weren’t affected by the error, and this difficulty affected information logging solely.”
A Google spokesperson informed Search Engine Land:
- “We recognized a reporting error in Search Console that briefly led to an over-reporting of impressions from Could 13, 2025 onward. Bug fixes are being applied to make sure correct reporting.”
What’s altering. Google is deploying fixes that can change how impressions are recorded and reported. Because the rollout continues, you’ll probably see a drop in impressions within the Efficiency report. Clicks and different metrics aren’t affected.
The timeline. The difficulty started Could 13, 2025 and continued till now. Google stated the correction will take a number of weeks to totally roll out throughout reporting.
Why we care. In case your Google Search Console impressions change within the coming weeks, it would probably be attributable to this bug repair.
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