Lufthansa Group has appointed Mom as the worldwide inventive company for its wide-ranging portfolio of manufacturers which is made up of Lufthansa, SWISS, Austrian Airways, Brussels Airways, ITA Airways, Eurowings, Air Dolomiti, Edelweiss Air and Uncover Airways.
Mom’s problem is to develop a “unifying model platform” that works for every particular person airline in addition to for the collective group, which additionally consists of loyalty and repair model Miles & Extra, Lufthansa Technik, Lufthansa Aviation Coaching, and Lufthansa Cargo.
Alexander Nowak, inventive associate and CCO of Mom Berlin, mentioned: “To be chosen by Lufthansa Group, the airline group that formed so a lot of our personal first flights and household holidays, is extremely humbling. This can be a deeply significant transient, and one which goes far past promoting. We’re honoured to assist form the long run narrative of this aviation group, and to raise the spirit of journey in a means that resonates on a human stage.”
Olivier Krüger, CMO at Lufthansa Group, mentioned: “As we transfer from a gaggle of airways to at least one robust airline group, our ambition is to create a shared model platform that unites our collective power whereas retaining the distinctive spirit of every airline alive. With Mom, we’ve discovered a associate who will help us carry this imaginative and prescient to life.”
