FOR IMMEDIATE RELEASE
AdExchanger Launches Programmatic AI, Increasing Its Management in Clever Media
New York, NY — [January 6, 2026] —AdExchanger, a part of the Chief Marketer Community, as we speak introduced the launch of Programmatic AI, a brand new spring {industry} occasion debuting Could 18–20, 2026, in Las Vegas. Programmatic AI extends AdExchanger’s long-standing position as a trusted useful resource for the programmatic neighborhood, making a devoted discussion board for leaders and practitioners navigating the sensible realities of AI-driven promoting transformation.
Designed for an {industry} transferring decisively past experimentation, Programmatic AI focuses on how intelligence, automation, and superior knowledge programs are already reshaping media planning, shopping for, optimization, and measurement throughout publishers, companies, manufacturers, and expertise suppliers.
Anchored by the inaugural theme, “Mastering the Shift to Clever Media,” Programmatic AI will convene senior decision-makers accountable for AI adoption, governance, and measurable outcomes, bringing collectively these shaping the way forward for the promoting ecosystem in actual time.
Programmatic AI displays AdExchanger’s distinctive place within the {industry}: masking programmatic promoting with editorial rigor whereas actively collaborating within the ecosystem as a writer, purchaser, vendor, and long-time associate to the neighborhood it serves. This twin perspective ensures the occasion is grounded in real-world challenges, confirmed practices, and the financial realities going through trendy media organizations.
The occasion will characteristic interactive workshops, each day “AI in Motion” demonstrations showcasing stay use circumstances, curated meetups connecting professionals by position and focus space, and streamlined sales space experiences designed to make rising applied sciences sensible and accessible. With many years of expertise producing industry-leading occasions, AdExchanger focuses funding the place it issues most: content material high quality, peer connection, and programming that delivers quick worth.
As a part of the launch, AdExchanger introduced expanded occasion management. Trish Borrelli, previously Senior Director of Advertising and marketing, Knowledge and Measurement, has been promoted to Present Director of Programmatic AI and the corporate’s flagship fall occasion, Programmatic I/O New York, reflecting her expertise shaping occasions for senior programmatic leaders.
“As AI turns into embedded throughout the advert stack, leaders are managing extra interconnected programs than ever earlier than,” stated Borrelli. “Programmatic AI is designed for groups already in movement—balancing automation, governance, and belief—who wish to be taught from friends and apply what works. There’s no time for chasing hype.”
AdExchanger additionally introduced that Lynne d Johnson has been appointed Sr. Director, Occasion Programming and Group for the Chief Marketer Community’s advert tech and convergent media portfolio. Lynne will oversee content material technique for Programmatic AI and Programmatic I/O in collaboration with Editorial Director Sarah Sluis and the AdExchanger editorial crew, strengthening alignment between editorial management and occasion programming.
“Programmatic AI represents a pure evolution of how this neighborhood learns and connects,” stated Johnson. “By pairing editorial perception with hands-on occasion design, we’re creating programming that’s grounded, forward-looking, and instantly helpful.”
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Cadent will function the Powered By sponsor of Programmatic AI, bringing experience in superior TV and outcome-driven promoting aligned with the occasion’s give attention to clever programs and measurable efficiency.
“These investments replicate our duty to the {industry},” stated Dave Colford, SVP, Chief Marketer Community. “Programmatic leaders don’t want extra noise—they want readability, trusted steerage, and boards constructed by individuals who perceive the ecosystem from each angle.”
Programmatic AI Las Vegas, Could 18-20, 2026, will complement AdExchanger’s flagship fall occasion, Programmatic I/O New York, September 28-29, 2026, making a year-round roadmap for understanding each AI-led transformation and the broader forces shaping the programmatic panorama.
Registration for Programmatic AI is open now with Early Chook pricing in impact by February thirteenth. Extra particulars on programming, audio system, and sponsorship alternatives might be introduced within the coming weeks. For extra data, go to https://www.adexchanger.com/go/programmatic-ai/.
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About AdExchanger
AdExchanger is the main publication and occasions enterprise masking the programmatic promoting ecosystem. By its editorial protection, analysis, and {industry} occasions, AdExchanger offers insights and connections that assist media and advertising leaders navigate a quickly evolving digital panorama. AdExchanger is a part of the Chief Marketer Community.
About Chief Marketer Community
The Chief Marketer Community (CMN) is a number one advertising intelligence hub connecting a world portfolio of 9 specialised media manufacturers that span the first channels of media and advertising — from promoting expertise to experiential and communications. With an combination viewers of over 1 million advertising professionals, CMN delivers curated insights, pattern forecasting, and cross-disciplinary protection that empower entrepreneurs to remain forward of what’s subsequent. CMN manufacturers embody AdExchanger, Occasion Marketer, Chief Marketer, PRNEWS, LeadsCon, AdMonsters, Cynopsis, and Cablefax.
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