Instacart is headed again to the Tremendous Bowl.
The supply app has confirmed that it plans to run an advert in Tremendous Bowl 60 on Feb. 8. Instacart is working with its inner inventive company Native Produce in addition to BBDO and McCann on the marketing campaign.
The model declined to share particulars in regards to the size of this yr’s advert or which quarter of the sport it is going to air.
Instacart made its Tremendous Bowl debut final yr with a business that featured 9 recognizable mascots from CPG manufacturers just like the Kool-Assist Man and the Pillsbury Doughboy. The “We’re Right here” marketing campaign promoted its fast supply service for a household making pancakes and aimed to make Instacart a family identify.
This yr’s advert will once more highlight the care that goes into getting orders proper, in accordance with a spokesperson.
“There’s a number of supply apps on the market that may promise to deliver you stuff, however solely Instacart has the true experience to care for your groceries,” Laura Jones, Instacart’s CMO, advised ADWEEK final yr.
In line with Instacart, the 2025 marketing campaign elevated orders by 14% year-over-year the week main as much as the Tremendous Bowl. On Tremendous Bowl Sunday, the advert resulted in a 72% enhance in site visitors from new customers.
App downloads inside Apple’s App Retailer additionally spiked 43% in comparison with earlier weeks on Tremendous Bowl Sunday. The day after the Tremendous Bowl, app downloads elevated 35% in comparison with earlier Mondays.
ADWEEK is heading again to the Tremendous Bowl. Be a part of us in San Francisco on Feb. 6 for ADWEEK Home: The Large Sport. Register now.
