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In at this time’s aggressive panorama, enterprise manufacturers are realizing that their current advertising expertise is usually a bottleneck fairly than an enabler of progress. The MoEngage Impact is the tangible enterprise affect that manufacturers expertise once they change to a extra fashionable, AI-driven platform. This impact is pushed by two core elements: a seamless, white-glove migration course of known as MoUpgrade and a superior, unified platform that delivers fast worth.
MoEngage has grow to be the trusted migration associate for advanced world enterprises throughout Retail, Media, QSR, and Monetary Companies, efficiently transferring them from legacy platforms like Braze, Salesforce Advertising and marketing Cloud (SFMC), Oracle Responsys, and Iterable. The platform’s confirmed skill to handle billions of information factors and orchestrate intricate, multi-step buyer journeys provides manufacturers the boldness to make a strategic change.
SoundCloud: Scaling Engagement and Unifying Knowledge
For a platform as huge as SoundCloud, with over 100 million month-to-month lively customers, buyer engagement is paramount. Migrating from Braze, SoundCloud confronted the monumental process of transitioning over 200+ stay, multi-geo campaigns with out disrupting the consumer expertise. MoEngage completed this advanced migration in simply 12 weeks.
The outcomes had been fast and impactful. SoundCloud noticed a 15% improve in engagement in Music Streams, a core enterprise metric. A key issue of their resolution was MoEngage’s native integration with Google BigQuery. This eradicated information silos that hampered their earlier setup, streamlining their martech stack and offering a single, unified view of the shopper. This information unification permits SoundCloud’s group to derive deeper insights and energy extra refined personalization, fueling their ambition to be the world’s high social and streaming platform.
KFC: Igniting App Adoption with Precision Advertising and marketing
As one of many world’s largest QSR chains, KFC wanted a platform that might preserve tempo with its dynamic advertising wants. After migrating from Braze, the transition was seamless, guided by a meticulous deployment guidelines that coated every little thing from DNS and e mail setup to Net SDK integration.
Submit-launch, MoEngage’s intuitive viewers segmentation and highly effective journey orchestration instrument, Flows, enabled KFC’s group to rapidly construct and launch extremely focused campaigns. This resulted in a powerful 7.5% app adoption charge for brand spanking new options and promotions. The power to effortlessly create customized, cross-channel experiences at scale was a essential functionality that empowered KFC to drive fast post-migration success.
Engineered for the Trendy Enterprise
MoEngage’s success is constructed on a basis of enterprise-grade capabilities designed to unravel probably the most urgent advertising challenges. 🚀
- Transactional Messaging at Scale: For the Canadian retail large Loblaws, mission-critical transactional alerts, comparable to order confirmations and supply updates, require flawless execution. MoEngage ensures this with a 99.99% SLA and message supply speeds of beneath 3 seconds throughout all channels.
- AI-Powered Optimization: Publishers Clearing Home (PCH) leveraged MoEngage’s Merlin AI to realize outstanding outcomes. Utilizing the Greatest Time to Ship (BTS) characteristic, they boosted click-through charges by 15-20% in simply two months. Moreover, MoEngage’s predictive segmentation recognized and helped reactivate over 30,000 dormant prospects, turning churn threat into income.
- Strategic Martech Consolidation: The app Meet5 simplified its complete martech stack by selecting MoEngage. They migrated push notifications and in-app messages from Braze and all their e mail campaigns from SendGrid. This transfer consolidated all buyer information right into a single system, eliminating information silos, decreasing overhead, and enabling actually cohesive, cross-channel buyer journeys.
For extra particulars round Meet5 and KFC migration story, and extra, take a look at our CEP migration information accompanied by an in depth guidelines on whether or not it’s essential migrate or how quickly it’s essential!
That is the ultimate article in our sequence explaining how MoUpgrade helps you migrate to a contemporary, consolidated platform in a easy and seamless method.
Try the opposite articles on ditching migration concern, unpacking the whole price of possession of buyer engagement, and the best way to reclaim your group’s time and speed up worth.
