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16 Comments
OMG get to the point quicker. The first 2 minutes can be skipped entirely. I cannot get past the chess club story. Ug
Thank you😊
1. In the whole video there is not a single clearly articulated explanation of the differences between strategy and tactics, instead there is only a set of examples aka " guess on your own".
2. In the scientific community there is no consensus on what is marketing tactics vs strategy, open any 2-3 textbooks on marketing and see for yourself.
3.What is the unit of analysis in marketing strategy vs tactics?
Is it company, SBU, product line or the product? If that is not explained, the whole "explanation" is useless for obvious reasons.
All in all a completely useless "explanation" with no explanation as such.
ok understood tactics for e.g post on i.g everyday twice a day …?
This man reveals INSANE gold information about marketing that normally you have to pay for it by reading tons of books.
Mmm strategy is the objective and tactics the goals to get that objective?
Great content. Thank you. Using it for my startup
I loved chess as a kid, really won on tactics, got beaten once and now I know why, thanks
Very well defined. I agree: We like to jump ahead and do the "fun stuff" first. It's much better to see the big picture and set a good foundation. Then follow through with the right steps at the right time.
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Thought you were going to be a chess piece when this video started out 😬
Very well explained,, thanks!
Hello from Greece!
I am studing BA (4th year) and i have to say that i was never truly involved in marketing and that because i was thinking that marketing is a boring, theoretical subject and it's only goal is to manipulate costumers to buy more and more. But by watching your videos i undestood that marketing is something exciting and very useful. Now i read and watch more videos about marketing and i have more tools in order to become a more complete and good manager.
And of course strategy first.This is probably the first thing someone learn when takes Corporate Strategy.
Sorry for my English i am not used to speak everyday so i may make some mistakes.
Love this video, Adam, thank you!
In the very beginning of a business, should the strategy behind the tactics first prioritize building awareness, engagment, lead generation, or ___?
Great as always adam,
i'm wondering if you have some book suggestions on MARKETING STRATEGY? thanks a lot
Which kind of Business can I do as a Marketing student? Love the video ‼️♥️💡