European companies and types dominated the Epica Awards this yr. In truth, there’s not a single North American, South American, Australian, African, or Asian winner among the many eight Grand Prix designees.
The jury determined to award two Grand Prix in a pair of closely-fought classes (Movie and Accountability). In Movie, which continues to shine in an period of a number of media platforms, two very totally different movies for residence enchancment manufacturers received.
Movie Grand Prix winner, “No Venture With out Drama”, from HeimatTBWA Berlin for long-running consumer Hornbach, transforms promoting into theatre with handcrafted units and choreography that flip a leaky pipe right into a “plumbing opera”.
The second Movie Grand Prix went to “We Have to Speak About Eli”, by Morgenstern for Maxbo in Norway. It hilariously portrays a little bit woman who’s picked up some significantly unhealthy language from Dad. The jury felt that it was pure leisure, completely pitched.
The Accountability Grand Prix – celebrating work for good causes – was additionally awarded to 2 totally different initiatives. “AXA – 3 Phrases” from Publicis Conseil in France helped victims of home violence discover safety as a part of a groundbreaking new insurance coverage protection. And “Miniatur Warmland” from Grabarz & Associate, for Deutsche Telecom, mixed expertise with the world’s largest mannequin railway to display the potential impression of world warming to a younger viewers.
There was a primary Epica Awards Grand Prix for South Korea, because of INNOCEAN, which received the Innovation Grand Prix for the movie “Evening Fishing”, shot totally on the cameras of the Hyundai IONIQ automotive.
The PR Grand Prix went to McCann Paris and L’Oréal Paris for “The Last Copy of Ilon Specht”. On the marketing campaign’s core was a documentary concerning the copywriter behind the long-lasting line “As a result of I’m value it.” However the company used the movie’s launch on Worldwide Girls’s Day to impress a far wider dialog concerning the capacity of that single line to empower girls and its significance within the battle for equality.
The Digital Grand Prix was awarded to “Camdom: The First Digital Condom”, from INNOCEAN Berlin for condom model Billy Boy in Germany. The distinctive software for cell phones blocks the gadget, and all these close by, from filming intimate encounters which might doubtlessly be used as “revenge porn”.
The Print Grand Prix was awarded to the “IKEA – Made For Life” marketing campaign, from TRY in Norway. The basic and delightful print advertisements hyperlink two totally different IKEA merchandise with a line of touching or humorous narrative. They mix copywriting and artwork route to chic impact.
Community of the yr went to Publicis. TRY received each Company of the Yr and Impartial Company of the Yr.
Based in 1987, Epica is the one world inventive award judged by journalists masking the inventive and communication industries, in addition to specialist reporters in fields starting from automotive to manufacturing.
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