Pinterest attracts customers who need inspiration and options, not passive shopping.
The platform now reaches 600 million month-to-month lively customers, lots of whom arrive with clear intent to analysis, plan, or buy.
That makes its advert codecs particularly helpful for entrepreneurs who need to seem in moments when individuals are actively in search of concepts and merchandise.
Right here’s how every format works and when to contemplate it.
Advert codecs defined
Pinterest Advertisements presents a wide range of advert codecs, lots of which aren’t accessible on different social media platforms.
Let’s check out what codecs they provide and once you would possibly need to think about using them.
Carousel advertisements
Carousel advertisements are an interactive format that showcase two to 5 playing cards (photographs), the place customers can swipe by the playing cards, faucet a card to open a close-up view, or click on by to a vacation spot URL.
This format is an effective way for advertisers to showcase a number of messages or merchandise and encourage customers to interact with the advert through the swipe capabilities.
Instance: A marriage planner might use a number of playing cards to share statistics on the U.Okay. wedding ceremony market and rising prices of the typical wedding ceremony, with the ultimate card selling an book on tips on how to scale back prices, which is on the market to obtain without spending a dime on their web site.
Assortment advertisements
Much like carousel advertisements, assortment advertisements enable advertisers to indicate a number of merchandise in a single advert.
The advert begins with a “hero” artistic (both a picture, a video, or a slideshow), which sits above three smaller photographs.
When the consumer clicks on the advert and opens close-up mode, they’re introduced with as much as 24 extra photographs or merchandise.
This format can be utilized by advertisers who need to showcase a number of merchandise, corresponding to a selected assortment or a product catalog.
Instance: A jewellery retailer might use a looping video of a lady placing on a gold set of knickknack, with the three smaller photographs exhibiting product photographs of every merchandise.
As soon as the consumer clicks on the advert, they’re introduced with the complete vary of gold jewellery offered by the enterprise.
Concept advertisements
Concept advertisements are constructed from a single full-screen picture or video and seem on the homepage, in searches, and alongside associated pins.
This is a perfect format for advertisers who need their advertisements to have a extra native really feel whereas nonetheless being shoppable or facilitating web site visits.
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Commonplace advertisements
That is probably the most fundamental advert providing on Pinterest, with the advert constructed from a single static picture.
Commonplace advertisements are a terrific choice for advertisers in search of a easy format, can supply a visually compelling picture, and need to take customers on to their web site.
Instance: A CrossFit gymnasium might use a photograph from a latest shoot of one in all its courses in motion, with clear, daring textual content stating “Be a part of us,” the brand within the high proper nook, and a name to motion to “E-book your free class.”
Video advertisements
There are two forms of video advertisements accessible on Pinterest: normal and max-width.
- Commonplace video advertisements are the identical measurement as a normal pin and encompass a single video.
- Max-width video advertisements broaden throughout each column feeds when seen by the Pinterest app, making them twice the dimensions of ordinary video advertisements.
Because of their autoplay nature, these codecs are perfect for grabbing customers’ consideration and for advertisers who’re capable of inform a narrative with video content material.
Procuring advertisements
Procuring advertisements use a single, static product picture, however not like normal advertisements, in addition they present product particulars together with value.
This format is right for ecommerce manufacturers trying to showcase merchandise by a shoppable format and people with a reliable product feed.
Quiz advertisements
Quiz advertisements allow advertisers to construct a quiz with two to 3 questions and, relying on the solutions given, present customers two to 3 outcomes.
The outcomes encompass a visible asset, a headline, and an outline, from which the consumer can click on by to a web site to proceed their journey.
That is one other interactive format, preferrred for advertisers trying to supply customers a extra custom-made expertise.
Instance: A magnificence model might use the quiz format to information customers to the product web page for the best vary for his or her skincare wants.
This helps tackle customers’ desires and desires and supplies a extra private expertise than sending them to the web site homepage.
Native stock advertisements
Native stock advertisements assist advertisers promote their merchandise alongside real-time pricing for in-stock objects.
They require advertisers to arrange retailer places and native product data through a retailer feed and an area stock supplemental feed.
This format works effectively for advertisers trying to drive retailer visits and promote their comfort to native platform customers.
Dig deeper: Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest advert artistic
Advert codecs in beta
Pinterest advertisements frequently presents new advert codecs, with the next two at the moment in beta
Prime of Search advertisements
In September 2025, Pinterest started testing Prime of Search advertisements, which seem inside the first 10 slots of search outcomes and associated pins.
Prime of Search advertisements have a 29% greater common CTR than different campaigns, in keeping with Pinterest’s check knowledge. It is a promising format for advertisers trying to shortly and successfully seize the eye of high-intent customers.
Lead advertisements
Lead advertisements are designed to assist advertisers attain prospects on Pinterest by enabling them to gather data by a lead kind, making them an excellent format for lead era.
Advertisers can select what textual content seems within the descriptions, questions, and affirmation card, giving them management over the data they need to gather.
The case for investing in Pinterest advertisements in 2026
Pinterest Advertisements presents a mixture of visible and interactive codecs that assist manufacturers stand out in entrance of a high-intent viewers.
Because the platform expands its advert lineup, entrepreneurs achieve extra methods to assist analysis, inspiration, and buy journeys with artistic constructed for a way folks use Pinterest.
With extra codecs in growth and a rising consumer base, 2026 presents a transparent alternative for advertisers to construct or deepen their funding within the channel.
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