Christabel Chua, higher recognized by her Instagram deal with @bellywellyjelly, is without doubt one of the most recognisable life-style creators in Singapore. Along with her aesthetic feed, heartfelt captions, and heat, chatty presence, she has constructed a group that has adopted her by way of completely different chapters of life: heartbreak, therapeutic, entrepreneurship, and even golf.
As we speak, she’s a well-known face in KOL advertising, working with household-name manufacturers whereas nurturing her personal ventures. However behind the aesthetics and campaigns is a narrative of resilience, reinvention, and quiet energy.
Listed here are 5 enjoyable details that uncover extra in regards to the girl behind Bellywellyjelly.
1. She Began Out as a Blogger
Earlier than Instagram grids and short-form movies, Christabel was in the beginning a blogger.
She described her weblog as her “hideaway”; an area the place she would stash away midnight ideas, share magnificence suggestions she’d “excitedly inform a sister if I had one,” and doc travels, feelings, and on a regular basis moments. It was private, unfiltered, and deeply reflective of who she was on the time.
This early running a blog period formed the Christabel we all know at present: somebody who’s snug being weak on-line, who writes like she’s speaking to a detailed buddy, and who values connection over perfection. When social media developed, her readers merely adopted her from weblog posts to Instagram tales and Reels, forming the inspiration of her loyal viewers at present.
2. She Turned a Troublesome Chapter Right into a Story of Resilience
Christabel’s journey hasn’t at all times been simple, and plenty of followers will bear in mind one of many hardest durations of her life.
After a public breakup together with her then-boyfriend, her intimate movies have been leaked with out her consent. In a single day, she grew to become the topic of intense on-line scrutiny, gossip, and merciless messages. It was a deeply invasive and painful expertise that would have pushed anybody to vanish from the general public eye.
As an alternative, Christabel selected a distinct path. She targeted on therapeutic, labored on herself, and poured her power into what she liked: creating, constructing, and rising.
As we speak, she stands not as a sufferer of that chapter, however as somebody who rebuilt her life on her personal phrases.
One of many milestones from this era of rebuilding was launching her personal life-style model, kāi, which captured her playful, whimsical aesthetic by way of vibrant, feel-good merchandise. It marked a transparent shift from “simply influencer” to enterprise proprietor, displaying that she might flip adversity into momentum.
3. She Retains Her Love Life Non-public—However She’s Fortunately Married
Regardless of dwelling a lot of her life on-line, Christabel attracts a transparent line in the case of her love life.
After her breakup, she stored issues comparatively low-key. Followers who watched intently, although, observed a brand new presence in her tales. Whereas she not often shares many particulars, we do know he proposed through the Christmas season in 2021, in a comfy, festive second that felt very “Bel”.
In August 2023, she entered a brand new chapter: she received married!
True to her type, Christabel has shared glimpses relatively than a full play-by-play, which is a alternative that displays her maturity and limits after all the things she’s been by way of. It’s a reminder that even within the age of fixed content material, some components of life can keep tender, protected, and only for the inside circle.
4. She’s Deep into Golf and Inviting Her Followers Alongside for the Journey
One of many extra surprising (and endearing) sides of Christabel at present is her love for golf.
She was first launched to the game when pals picked it up through the pandemic, however initially mentioned no as a result of it felt daunting and unfamiliar. That modified throughout a visit to Bali, the place she spent hours in a buggy on an attractive course and eventually determined to present it a shot.
Her first correct lesson, with Coach Elizabeth at NSRCC, was a traditional newbie second: she didn’t even know how you can grip the membership. As an alternative of hiding that, she embraces it, and that’s a part of what makes her golf content material so relatable.
What retains her hooked on the game?
- It’s mentally and technically difficult, so you’ll be able to’t get complacent.
- It provides her hours outdoor, away from crowds and screens, to mentally reset.
- She will get to discover completely different programs regionally and abroad.
- And sure, she completely enjoys the lovable golf matches.
She’s nonetheless within the beginner-to-intermediate part, charting her progress and brazenly sharing her aim of persistently scoring underneath 100, then underneath 90. Her hope? That her journey makes golf really feel much less intimidating and encourages others to attempt one thing new.
5. She’s a Multi-Hyphenate Entrepreneur with a Sustainable Footprint
Past content material creation and kāi, Christabel can also be one-half of Bridge & Bella, a shoe model constructed round one large thought: heels that may really sustain with actual life.
Began by two ladies who perceive the juggle of careers, household, and social life, Bridge & Bella designs heels which can be:
- Trendy sufficient for conferences and nights out
- Snug sufficient for lengthy days in your toes
- Thoughtfully crafted with cushioning and timeless silhouettes
However the model doesn’t cease at consolation and elegance. Sustainability is a core a part of its DNA. Bridge & Bella works with a producer that has earned the celebrated Diamond Worldwide Label for Sustainability, which is the best normal for vegan merchandise. Their footwear are produced from absolutely recyclable PU, packaged in recycled paper, and produced in a approach that minimises waste by way of laser-cutting and repurposing offcuts into bio-plastics and different supplies.
Along with her enterprise ventures, Christabel isn’t simply fronting campaigns; she’s constructing manufacturers. It’s a pure evolution for somebody who understands either side of the creator–model equation.
Conclusion
From her early running a blog days and deeply private challenges to entrepreneurship, marriage, and her new golf period, Christabel Chua’s journey is layered, human, and endlessly evolving. She’s greater than an ideal feed; she’s a creator who’s grown, rebuilt, and reinvented herself whereas staying true to her voice.
For manufacturers, working with creators like Christabel is about greater than attain; it’s about authenticity, alignment, and tales that genuinely resonate. At GetKobe, we provide help to join with influencers who share your values and communicate to your viewers in a approach that feels actual. Companion with GetKobe at present and uncover how strategic creator collaborations can flip model consciousness into significant engagement.
Picture Credit score: @bellywellyjelly
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