In case you’re an influencer marketer, then you recognize that lots of your time can get sucked into uninteresting or unnecessarily difficult duties. Utilizing an influencer advertising and marketing platform could make your job considerably simpler!
Nevertheless, bringing on an influencer advertising and marketing platform isn’t any small activity. They aren’t low cost, and there are loads to select from. In fact, in case you requested us we’d (very biasedly) say that Traackr is one of the best influencer advertising and marketing platform on the market. We now have the biggest international influencer knowledge set, probably the most thorough influencer discovery and vetting function, one-of-a-kind market benchmarking… all issues you possibly can study by scrolling on our web site.
So what sort of worth does Traackr really deliver to entrepreneurs that use it?
Beneath learn actual evaluations from actual entrepreneurs who use and love Traackr’s influencer advertising and marketing platform. And, if this text finally ends up convincing you, contact us. 😉
“What I like greatest about Traackr is that the platform affords full performance. You possibly can seek for content material creators, but additionally run a full marketing campaign from the software – you possibly can monitor potential attain, impressions, engagements, conversions, ROI knowledge, and extra. Traackr has helped us elevate how we arrange and run our campaigns. It has additionally helped us be extra knowledgeable in order that we will make higher choices on future campaigns.” — Meredith W, G2 Crowd Assessment of Traackr
Entrepreneurs Share What Makes Traackr the High Influencer Advertising Platform
Traackr Makes Influencer Discovery and Vetting Extra Environment friendly
“Traackr helps me to avoid wasting time whereas I analysis and choose influencers for numerous worldwide campaigns. I like how I can simply see all of the stats from the influencers and that may assist with making faster choices.” — G2 Crowd Assessment of Traackr
Some influencer advertising and marketing platforms have a restrictive influencer database the place you possibly can solely uncover influencers on a sure platform or nation. With Traackr’s influencer advertising and marketing platform you possibly can seek for influencers in 71 international locations, 26 languages and 13 platforms, drilling down with:
- Intensive influencer knowledge. Search by influencer socio-demographic standards comparable to job title, gender, location, language, platform, follower depend, and engagement charge.
- Key viewers demographics. Discover influencers with audiences that align together with your goal by honing in on age, gender, language, ethnicity, location, pursuits, and model affinity
- In-depth content material search instruments. Rapidly and simply sift by means of potential accomplice’s previous content material with Traackr’s key phrase search, or look by pursuits, hashtags, or model mentions.
- KPI benchmarks primarily based on historic knowledge. Acquire insights into how your model and rivals’ influencer content material is performing.
- Get proactive suggestions. Traackr affords automated suggestions of latest influencers speaking about your model, rivals, and key matters of curiosity. It additionally lets you uncover influencers with comparable viewers demographics or comparable content material, in addition to individuals who comply with these influencers and have a big viewers.
“I actually just like the metrics Traackr reveals to match totally different influencer profiles, so you possibly can shortly examine if the profile matches your pursuits or not. I additionally like which you could search utilizing key phrases they used of their content material, so yow will discover new profiles simply.” — Carla M, G2 Crowd Assessment of Traackr
Traackr’s Influencer Advertising Platform Helps Hold Groups Aligned and Organized
“By getting everybody on the identical web page, utilizing the identical expertise, with clear entry to knowledge, all of us gained higher visibility into what works most effectively so we will confidently make investments extra.” — Barbara Mugica, Affiliate Director for Private Care Digital Advertising at Colgate-Palmolive Europe
For groups of all sizes it’s necessary to have all influencer particulars and knowledge in a single place. For a lot of entrepreneurs, Traackr serves as a sort of relationship administration expertise for his or her influencer partnerships. This helps them streamline activations, collaborate effectively and hold data organized and clear.
So what varieties of knowledge and actions do entrepreneurs retailer in Traackr’s influencer advertising and marketing platform? Right here’s a brief record:
- Relationship administration. Entrepreneurs like that Traackr permits them to phase influencers by customized teams, to allow them to shortly discover the fitting of us for particular campaigns (they will group by matters, tiers, archetypes, and so on). Traackr additionally permits manufacturers to assign relationship possession to particular person workforce members and monitor relationship levels — that is vital, as a lot of influencer advertising and marketing relies on robust relationship constructing!
- Mission administration. Generally influencer advertising and marketing campaigns can get messy, particularly whenever you’re engaged on a good deadline (which is nearly at all times the case). Traackr offers groups the choice to outline workflows so each teammate is aware of what to do, and who to get evaluations/approvals from. Entrepreneurs may add notes to influencer profiles to trace actions and share useful data with fellow teammates.
- Efficiency metrics and spend effectivity. All teammates have entry to the identical efficiency knowledge for every influencer and marketing campaign. They will additionally monitor how a lot the workforce spent and report again on affect for every influencer — no higher technique to get smarter together with your spending!
“The very best a part of Traackr needs to be the power to leap into every separate marketing campaign and see the precise progress of the marketing campaign and the outcomes at any given second. Working for an company is a vital profit when working throughout a number of manufacturers and campaigns at any given time.” — Nick G, G2 Crowd Assessment of Traackr
Traackr isn’t simply an influencer platform that optimizes collaboration throughout groups, it additionally streamlines influencer communication, making onboarding and managing influencers quick and environment friendly. What does that actually imply? No extra DMing influencers on a billion totally different platforms. Entrepreneurs can ship customized emails to their influencers particular person and en masse, by means of Traackr. They will additionally ship notifications to influencers for brand new campaigns and content material change requests/approvals, and even invite them onboard to new product seeding campaigns.
Tip: Traackr Studios streamlines product seeding with a touchdown web page outlining particulars of the gifting marketing campaign – influencers may even make product choices!
Traackr Helps Entrepreneurs Perceive Influencer Advertising ROI
“Probably the most useful factor concerning the Traackr platform is that it helps entrepreneurs spend money on the fitting campaigns and packages that scale globally.” — Steven P, G2 Crowd Assessment of Traackr
An environment friendly influencer advertising and marketing platform gives you with the information that you must make your influencer advertising and marketing spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up in opposition to your competitors.
“Having labored in social media for a few years, and having tried many platforms – Traackr positively affords probably the most in-depth analytics and reporting that I’ve ever used. They work throughout all platforms, provide compelling aggressive knowledge, and have glorious customer support. Their worldwide capabilities are additionally implausible, that are essential when working for a worldwide firm.” — G2 Crowd Assessment of Traackr
Traackr makes it simpler for manufacturers to maintain influencer campaigns aligned with an organization’s methods and objectives by offering up-to-date knowledge on:
- Value effectivity. Traackr offers entrepreneurs quick access to price effectivity metrics (e.g. price per view, price per publish, and so on.) in order that they know precisely who packs an even bigger punch in terms of ROI.
- Marketing campaign effectiveness. Entrepreneurs like that Traackr makes it simple to measure campaigns throughout all main social platforms. They will monitor desired outcomes like consciousness, engagements, or conversions and drill into the content material and creators behind them.
- Program efficiency. For entrepreneurs at bigger manufacturers, they love that Traackr permits them to trace all KPIs and spend over time and throughout markets, manufacturers, classes, campaigns, marketing campaign sorts, influencers, platforms, and tiers. This enables them to watch the well being of their program and determine alternatives to optimize!
Final however not least, not many influencer advertising and marketing platforms can say that they’ve created a metric particularly for influencer advertising and marketing, however Traackr did simply that! In 2019, Traackr launched the Model Vitality Rating (VIT) to assist entrepreneurs higher perceive the efficiency of their influencer advertising and marketing campaigns and tips on how to optimize. VIT gives all of the complexity in influencer advertising and marketing in a single metric. VIT can be utilized to find out the success of your ROI and spend, the efficiency of a publish or marketing campaign, and the place your model ranks amongst rivals. You possibly can study extra about VIT right here, or see which magnificence and vogue manufacturers are profitable in influencer advertising and marketing efficiency (by VIT) right here.
Nonetheless desirous to know extra? Try how these manufacturers use Traackr’s influencer advertising and marketing platform:
