Publicis London has promoted COO Trent Patterson (beneath) to CEO, releasing inventive apply group boss group Charlie Rudd from a few of his duties. Patterson will work with CCO Noel Bunting who appears to have made an affect after a few 12 months in cost. Patterson started his profession in Australia.
Rudd says: “Trent’s elevation is nicely deserved and recognises the central position he has performed in all of the success that Publicis London has celebrated previously 12 months. He’s a peaceful and thoughtful chief who has fostered an atmosphere the place expertise and creativity can thrive.”
Patterson says: “We’re all concerning the energy of worldwide creativity and, as an expat myself, I really feel fortunate to have discovered a house 9,000 miles from dwelling on this good, globally numerous company. I’m buzzing about what we’ve achieved within the final 12 months and to guide our gifted group and consumer companions into our thrilling subsequent chapter is an immense privilege.”
Publicis has traditionally underperformed in London compared to the opposite businesses within the Groupe, notably Leo Burnett and Saatchi & Saatchi. Publics is at the moment the runaway chief among the many advert holding teams however now has to deal with an even bigger, merged Omnicom and IPG.
