Omnisend vs Klaviyo: Finest for Ecommerce 2025?

Studying Time: 38 minutes

Evaluating Omnisend vs. Klaviyo reveals some stunning findings. It’s clear that Omnisend is less expensive and affords multichannel advertising capabilities whatever the plan you select, however the place they actually differ is in depth versus pace. 

Klaviyo offers you extra segmentation and buyer knowledge insights for those who want them. Omnisend will get you began sooner with fewer choices alongside the best way. You would possibly favor the additional management or Omnisend’s instantly helpful options.

Each platforms earn glorious scores throughout evaluate websites. Omnisend edges forward on Shopify’s app retailer, whereas they tie on G2 at 4.6 stars.

Which electronic mail software most closely fits your ecommerce retailer? This text offers a complete and unbiased comparability of Klaviyo vs. Omnisend that can assist you select the most effective electronic mail advertising app.

Fast comparability: Klaviyo vs. Omnisend at a look

The infographic under offers a snapshot comparability between Klaviyo vs. Omnisend, together with their options, scores, and pricing:

Execs and cons

Omnisend

Execs

• Omnichannel capabilities in all plans
• Extra inexpensive
• Appropriate for ecommerce shops of all sizes
• Unrestricted AI options
• 24/7 help in all plans

Cons

• Fewer integrations
• Much less superior CRM options

Klaviyo

Execs

• Superior segmentation
• A number of buyer knowledge insights
• Detailed studies
• Constructed-in CRM

Cons

• Costly at larger sending volumes
• Steeper studying curve
• Restricted multichannel options in free plans
• Advertising analytics requires a separate plan

Rankings

Shopify

• Omnisend 4.8/5
• Klaviyo 4.7/5

G2

Trustpilot

• Omnisend 4.3/5
• Klaviyo 2.1/5

Characteristic comparability

Channels and messaging

• E-mail – tick for each
• Push notifications – tick for each
• SMS in all plans – tick Omnisend solely

Automation and ecommerce

• Pre-built flows – tick for each
• Automation builders – tick for each
• Income attribution – tick for each

Templates and design

• Generative AI in all plans – tick Omnisend solely
• Pre-built electronic mail designs – tick for each
• Kind and popup templates – tick for each

Segmentation 

• AI section builder in all plans – tick Omnisend solely
• Pre-built segments – tick for each
• Limitless segments – tick for each

Integrations

• Shopify, BigCommerce, WooCommerce, Wix, Squarespace logos for each
• Omnisend – 160+ integrations
• Klaviyo – 350+ integrations

Pricing

Omnisend

• Free, 250 contacts, 500 emails/month
• Commonplace: $16/month, 500 contacts, 6k emails/month
• Professional: $59/month, 2,500 contacts, limitless emails/month, bonus SMS credit equal to the worth of your month-to-month plan

Klaviyo

• Free: 250 lively profiles, 500 emails/month
• E-mail: $20/month, 500 emails/month
• E-mail + cell messages: $35/month, 5,000 emails, 1,250 SMS credit

Learn on to seek out out extra about Omnisend and Klaviyo in our electronic mail advertising platform comparability under.

Klaviyo vs. Omnisend pricing: Which platform suits your corporation dimension

Let’s soar straight into an Omnisend vs. Klaviyo pricing comparability for various companies:

Small and rising companies

If you happen to’re a small or rising enterprise, then your contact record might be fewer than 250. At this stage, Omnisend vs. Klaviyo supply equivalent record dimension and ship limits of their free plans, however solely Omnisend offers you entry to multichannel segmentation options.

Klaviyo’s free plan

250 contacts and 500 month-to-month electronic mail sends. Options embody:

• E-mail campaigns and automations
• 150 SMS credit/month
• Segmentation and types
• E-mail help (first 60 days solely)
• Constructed-in reporting dashboards

Omnisend’s free plan

Omnisend matches the 250 contacts and 500 electronic mail sends in Klaviyo’s free plan, plus contains:

• 500 net push notifications
• SMS messaging ($1 free credit score to strive)
• Limitless segments
• 24/7 dwell chat and electronic mail help
• Entry to all AI options, together with an AI section builder

The decision

Omnisend’s free plan affords unrestricted customary options and lets you mix electronic mail and SMS channels into seamless flows. It’s the best-fit software for those who’re beginning, have a contact record of below 250, and wish an intuitive software that’ll have you ever up and working rapidly.

Medium and growth-focused firms

We’ll preface this half by saying that neither Omnisend nor Klaviyo’s free plans are appropriate for greater than 250 contacts. It is advisable to evaluate Klaviyo vs. Omnisend pricing throughout paid plans in case your record exceeds that or is predicted to outgrow it anytime quickly. 

Right here’s a breakdown of pricing per 1,000 and 5,000 contacts:

Klaviyo’s paid plans

Klaviyo affords two paid plans. Every builds on the free plan’s options:

E-mail plan

Provides generative AI for content material creation, however restricts multichannel segmentation, A/B testing, and attribution, rendering SMS a standalone channel.

Pricing

• 1,000 contacts: $30/month
• 5,000 contacts: $100/month

E-mail + cell messages plan

All these plans embody bonus SMS credit, the multichannel options described above, and SMS good opt-in for compliance.

Pricing

• 1,000 contacts: $45/month
• 5,000 contacts: $115/month

Omnisend’s paid plans

Omnisend affords two paid plans, each of that are extra inexpensive than Klaviyo’s and embody multichannel capabilities as customary, making electronic mail and SMS complementary channels. Its Professional plan contains bonus SMS credit equal to the worth of your month-to-month plan.

Pricing

Commonplace plan:

• 1,000 contacts: $20/month
• 5,000 contacts: $81/month

Professional plan:

• 1,000 contacts: $59/month
• 5,000 contacts: $90/month

The decision

Omnisend prices $20 or $59/month for 1,000 contacts and $81 or $90/month for five,000 contacts. If you happen to’re a medium-sized enterprise performing an Omnisend vs. Klaviyo comparability, Omnisend affords higher worth.

Giant and enterprise companies

Let’s evaluate every software’s pricing per 10,000 and 50,000 contacts:

Klaviyo pricing

E-mail plan

• 10,000 contacts: $150/month
• 50,000 contacts: $720/month

E-mail + cell messages plan

• 10,000 contacts: $165/month
• 50,000 contacts: $735/month

Omnisend pricing

Commonplace plan

• 10,000 contacts: $132/month
• 50,000 contacts: $413/month

Professional plan

• 10,000 contacts: $150/month
• 50,000 contacts: $715/month

The decision

It’s shut, however Omnisend affords month-to-month financial savings from $15 to $20/month for 10,000 and 50,000 contacts. Sending SMS can be less expensive, because it contains bonus SMS credit equal to your month-to-month plan.

Closing takeaway

Klaviyo is costlier than Omnisend throughout all plans, and its most inexpensive choices restrict the multichannel options crucial for ecommerce. If you need all customary options from the free plan upwards, Omnisend is your best option.

Take a look at the infographic under for a visible pricing comparability:

Is Klaviyo or Omnisend simpler to make use of?

Omnisend will get you began with ecommerce electronic mail advertising with fewer steps for many options. It additionally has generative AI throughout all plans to make your job simpler. A main instance is its AI section builder, which mechanically creates a section for you with a single immediate. Right here’s an instance:

What it’s worthwhile to know:

Preliminary setup and onboarding

You may arrange both Omnisend or Klaviyo in about 5 steps. No bank card wanted at no cost accounts. Each hook up with Shopify, WooCommerce, BigCommerce, Wix, and different main ecommerce platforms through apps.

With both platform, you’ll be able to create an account first or set up the app first after which create an account, so the order you do it in doesn’t matter in any respect. The most typical strategy is to create an account first in order that any app or plugin you employ is able to go.

The picture under reveals Klaviyo’s Shopify integration dashboard, accessed through the Integrations menu and by trying to find Shopify:

Add your Shopify retailer URL, click on Hook up with Shopify, and Klaviyo then redirects you to Shopify and prompts you to put in its app for those who’re logged in:

Omnisend takes a barely totally different strategy. Throughout enroll, for those who decide your ecommerce platform, the dashboard hundreds with a immediate to hook up with whichever you selected, as under:

Deciding on Hook up with Shopify redirects you to the Shopify App Retailer to put in it and full the setup. It takes a most of 5 minutes to hyperlink all the pieces, and also you obtain an analogous immediate for those who use WooCommerce or one other platform.

Winner

Draw. Klaviyo and Omnisend each have respectable onboarding experiences. Now we have no complaints, with each approaches taking little time. Moreover, there’s no clear distinction between Klaviyo and Omnisend for Shopify, as each make the most of third-party dashboards.

Dashboard and navigation

Klaviyo’s dashboard has right-sided navigation with a useful Get began merchandise on the prime, which you should utilize to leap into the next steps, like making a kind or circulation:

What’s spectacular right here is the quantity of element Klaviyo goes into to elucidate all the pieces with descriptions and steps. If you happen to’re a whole newbie to ecommerce electronic mail advertising, you’ll really feel at residence and gained’t take any steps too far too quickly.

As compared, Omnisend’s dashboard is much more useful, with a step-by-step information that reveals your progress from connecting your retailer to setting a model type:

The purpose right here is that Omnisend will get you began instantly with parts that may impression your electronic mail advertising campaigns (branding), and when you full that step, you get the choice to create a workflow.

Like Klaviyo, Omnisend has right-sided navigation, nevertheless it has a extra environment friendly structure and a black background, which you’ll favor for those who normally use darkish mode in your units.

One factor each platforms share is speedy load occasions. You gained’t be left ready for pages to load for ages. It’s all virtually instantaneous (though you continue to want a good web connection).

Winner

On this Klaviyo vs. Omnisend comparability, Omnisend emerges because the winner. It will get you began as rapidly as potential with steps so as to add branding and create campaigns. Klaviyo is straightforward to grasp, too, however discovering what you want at first isn’t as simple.

Creating your first marketing campaign

Omnisend affords a extra progressive campaign-building expertise, with a transparent separation between marketing campaign varieties from the beginning and breadcrumbs for returning to a number of sections. Nevertheless, that doesn’t imply it’s any simpler. The truth is, each instruments are on par in lots of respects.

Let’s evaluate the steps:

Making a marketing campaign Omnisend

• Choose + Create marketing campaign
• Decide a marketing campaign sort:

• Add your marketing campaign particulars (for instance, topic line, content material)
• Decide a pre-built template:

• Edit the template
• Save and select your recipients
• Evaluate the marketing campaign
• Activate Marketing campaign booster to resend to subscribers who miss it mechanically:

• Ship the marketing campaign now or schedule it for later

Making a marketing campaign in Klaviyo

• Navigate to Campaigns
• Choose Create marketing campaign
• Decide omnichannel or single channel:

• Choose your channel (if selecting a single channel)
• Select your viewers, outlined as an inventory or section:

• Enter your electronic mail topic line, preview textual content, and different particulars
• Choose a template from the e-mail library:

• Edit the template to your liking
• Preview your marketing campaign
• Click on schedule or ship to finish your marketing campaign:

Winner

Omnisend as a result of it has fewer loadable steps. Each instruments information you thru creating your first electronic mail marketing campaign, and there’s little that may go unsuitable with both software.

Which platform has higher electronic mail templates?

Omnisend affords 250+ electronic mail templates, whereas Klaviyo affords 160+. The standard of templates in each is implausible, and all of them are mobile-friendly. Nevertheless, Omnisend has the sting with considerably extra seasonal and themed templates, permitting you to run distinctive campaigns.

Template libraries in contrast

Klaviyo’s template library is tough to entry from the backend. It is advisable to begin making a marketing campaign, and when on the Message display screen (step two), click on the three dots after which choose the E-mail library. Right here’s a screenshot of the record view:

The record view is one of the best ways to navigate a number of templates in Klaviyo as a result of it reveals considerably extra in your display screen. The grid view provides a greater visible as soon as you discover any templates that curiosity you:

You should use the search subject to find electronic mail templates by theme and kind them by alphabetical order or by enhancing and creation date.

Omnisend’s template library is simpler to entry than Klaviyo’s, and the inventory structure is extra logical. Create a marketing campaign, enter your electronic mail settings, and the subsequent step is to decide on a template:

Seasonal templates seem on the prime of the e-mail library in a beneficial part, and you may filter all templates by aim, theme, and kind. Moreover, for those who save templates, they seem in their very own tab.

Winner

Omnisend, as a result of its electronic mail template library affords considerably extra alternative (250+ vs. 160+), and the designs really feel extra distinctive.

Drag-and-drop variations in contrast

Each Klaviyo and Omnisend have drag-and-drop electronic mail builders. These present blocks (or parts) that require no coding to look good.

Omnisend’s drag-and-drop editor has two sidebars on the left and proper, with the right-hand one loading settings for any factor you drag in:

The weather cowl textual content, buttons, photos, movies, product listings and suggestions, logos, menus, social media, and extra.

One superior facet of Omnisend’s drag-and-drop builder is its customary structure choices, which embody six layouts versus Klaviyo’s two:

As a result of Omnisend offers generative AI options throughout all plans, even for those who’re a free buyer, you should utilize its AI to switch textual content inside your template builder. For instance, the textual content block offers this immediate when utilizing the AI function:

Its mixture of intuitive parts, superior settings, and AI options makes it the most effective electronic mail editors available on the market, not to mention compared to Klaviyo.

Klaviyo’s drag-and-drop editor is equally nice. It hundreds with primary blocks accessible within the sidebar and tabs for pre-built and common (reusable) blocks. There aren’t any glitches dragging these throughout, and all the pieces seems because it ought to.

One factor that’s nice about Klaviyo’s electronic mail editor is that it has extra design parts than Omnisend. For instance, there are blocks for a drop shadow, desk, and cut up, permitting you to create extra dynamic emails with out prior design expertise.

Winner

Draw. Klaviyo has extra parts (which it calls blocks), however Omnisend has considerably extra customary layouts (six versus two) and AI options.

A/B testing

Omnisend’s A/B testing lets you check topic strains, sender names, electronic mail addresses, and content material earlier than sending them to your complete record. Head to Campaigns > + Create marketing campaign > and choose E-mail A/B check to set one up:

The Settings web page offers a split-view for topic strains, preheaders, sender title, and sender electronic mail tackle with a preview:

When you’ve accomplished that web page, you’ll be able to create your templates.

You select the share of contacts that obtain model A versus B, after which Omnisend tracks opens or clicks for one to 24 hours. The winner mechanically goes to everybody else. 

Checks work with as few as 10 contacts, however you’ll need 1000’s for significant knowledge. Reviews present you the numbers behind every model’s efficiency, in addition to any income variations.

Klaviyo’s A/B testing covers the identical floor as Omnisend. You cut up your viewers, check totally different variations, and the winner is shared with everybody else.

Free accounts embody A/B testing, however multichannel A/B testing is restricted to its top-tier electronic mail and cell messages plan, and solely paid accounts obtain AI-generated topic line variations.

To arrange an A/B check in Klaviyo, you create a marketing campaign and choose Create A/B check, which is a button that sits above the E-mail message part:

The A/B check setup web page offers choices to check content material or check ship time, and offers an in depth split-view of each electronic mail variations:

Accounts with 400,000+ profiles can ship totally different variations to totally different folks based mostly on what Klaviyo is aware of about them. For instance, one particular person would possibly get the low cost topic line whereas one other receives the brand new product announcement, relying on their buy historical past.

Winner

Omnisend. Its generative AI options make it simpler to create profitable topic strains, and it has a devoted electronic mail A/B check marketing campaign sort for fast setup.

Ecommerce options

Including merchandise to your emails is straightforward with Omnisend and Klaviyo, utilizing their draggable parts. Nevertheless, Omnisend affords higher choices.

With Omnisend, you’ll be able to add a product itemizing factor that has three structure choices and allows you to add {custom} photos for an ideal product show:

There’s additionally a Merchandise tab within the sidebar with a slide-out menu, which offers a number of product show choices linked to your product catalog:

Just lately considered merchandise and comparable objects to previous purchases are a part of its paid plans (an optionally available add-on for the Commonplace plan, and included in Professional). Nevertheless, the best-selling merchandise, lately added merchandise, and most considered merchandise blocks can be found in all plans.

Klaviyo’s product blocks drag into emails like some other block. You decide between dynamic feeds that replace mechanically (bestsellers, lately considered, customized picks) or manually chosen merchandise:

Dynamic feeds pull out of your catalog based mostly on guidelines you set, comparable to class, worth vary, and inventory ranges. Every feed can filter merchandise and personalize what every recipient sees based mostly on their searching or buy historical past:

You management what number of merchandise are displayed (rows x columns), which particulars are proven (title, worth, buttons), and all of the styling.

The setup requires extra clicks than with Omnisend, as it’s worthwhile to configure feeds individually from emails. Nevertheless, you acquire extra management over what prospects see.

Winner

Draw. Omnisend’s product blocks are simpler to configure, however Klaviyo affords extra granular management over product suggestions if wanted.

Omnisend vs. Klaviyo: Which higher grows subscriber record

If you need your emails to be opened, clicked, and usher in gross sales, you want subscribers who’re truly desirous about your companies, not those who simply opted in solely to obtain a one-time supply.

When you’ve created your best subscriber record, you could preserve it clear and arranged, as a result of a messy record is simply as ineffective as a useless record.

Each Omnisend and Klaviyo might help with that, however they go about it barely in a different way.

Right here’s a more in-depth have a look at how they deal with electronic mail record constructing and administration, and which one is perhaps a greater match for you.

The Klaviyo vs. Omnisend comparability by way of subscriber record options reveals some similarities. As an example, each platforms permit you to import your subscriber lists through CSV or built-in apps.

However for those who’re a bit extra technical (or working with a dev workforce), Klaviyo offers you additional flexibility with its API integration. It allows you to customise and automate your import course of extensively.

When it comes to signup types and viewers development, Omnisend and Klaviyo supply a number of sensible instruments, like popups. Nevertheless, of the 2 platforms, solely Omnisend generates touchdown pages. 

So, for those who’re launching one thing new, you’ll be able to rapidly create a devoted web page with out making modifications to your web site.

Omnisend additionally affords a gamified Wheel of Fortune signup kind that encourages prospects to enroll, permitting them to spin for a reduction.

Winner

It’s just about a tie between Omnisend and Klaviyo for this spherical.

Which has higher electronic mail automation: Omnisend or Klaviyo?

2% of whole electronic mail quantity accounted for an unimaginable 37% of all email-driven gross sales in 2024. What do all the two% have in widespread? They had been electronic mail automations.

Klaviyo’s automations could be extra granular than Omnisend’s due to its superior triggers for concentrating on totally different buyer teams. Nevertheless, Omnisend’s flows are sooner to arrange and canopy most ecommerce eventualities with out further enhancing.

Pre-built flows and templates

Omnisend affords 27+ pre-built electronic mail and electronic mail + SMS flows protecting the client journey. You get welcome sequence, deserted cart and checkout flows, browse abandonment with engagement splits, cross-sell with A/B delay testing, birthday flows, and transactional emails:

Dukier, a Madrid canine equipment model, went from sending the identical electronic mail to everybody to localizing automations throughout 5 languages. Income from Omnisend elevated by 525% to €518,860, with automations alone accounting for 55% of that, leading to minimal unsubscribes.

Replicating Dukier’s setup is straightforward. Every pre-built circulation contains beneficial timing, set off filters, and message templates. The library categorizes them by aim (changing subscribers, recovering guests, constructing loyalty) and by channel combine (email-only or electronic mail plus SMS).

Klaviyo advertises 60+ pre-built circulation templates, together with worth drop alerts, back-in-stock notifications, and predicted subsequent order flows:

Every template mechanically pulls dynamic knowledge out of your integration. The library lets you filter by ecommerce platform if you wish to view solely appropriate flows. It’s also possible to filter by channel to see which templates use electronic mail, SMS, or each.

Each Omnisend and Klaviyo make it simple to arrange your first circulation with pre-built templates, and that ease of use extends to constructing your individual templates.

In Klaviyo, the template builder kicks off with triggers:

After coming into your set off, you get entry to the builder, the place you’ll be able to add actions (comparable to electronic mail or SMS), webhooks, and time delays.

Making a template from scratch in Omnisend is even less complicated as a result of it hundreds you straight into the automation builder with the set off settings on present:

Winner

Klaviyo. It affords extra pre-built flows protecting distinctive ecommerce eventualities. Nevertheless, that doesn’t imply you have to all of them.

Customization and superior triggers

Omnisend’s automation builder helps you to stack circumstances on prime of one another. You may set off flows based mostly on buyer segments coming into or leaving, {custom} occasions from third-party apps like AfterShip or Gorgias, and customary ecommerce actions:

Every workflow accepts as much as 5 set off filters and 4 exit circumstances. Cut up your flows based mostly on order worth, buyer location, or previous buy conduct. 

Add as much as 10 conditional splits per workflow. A/B testing additionally works inside automations, permitting you to check delays, channels, and content material variations throughout the similar circulation.

Klaviyo’s circulation builder makes use of six set off varieties (record, section, metric, date property, worth drop, and low stock). The final two are specialised triggers for alerting prospects when merchandise they’ve considered drop in worth or run low on inventory.

The important thing distinction lies in how filters function. Klaviyo makes use of two filter varieties: 

• Set off filters that consider the incoming occasion knowledge (solely accessible for metric and worth drop flows)
• Profile filters that test buyer attributes

Klaviyo checks profile filters earlier than sending each message. So if somebody locations an order mid-flow, Klaviyo skips them from the remaining deserted cart messages. 

When somebody fails a profile filter, Klaviyo retains them within the circulation however skips them from every motion till they both qualify once more or exit.

Winner

Draw. Omnisend permits 10 conditional splits per circulation and integrates {custom} occasions from third-party apps. Klaviyo’s profile filters re-evaluate earlier than every message, plus it affords worth drop and low stock triggers.

Multichannel automation

Klaviyo helps you to mix electronic mail, SMS, and WhatsApp in flows, whereas Omnisend combines electronic mail, SMS, and net push notifications.

Omnisend has pre-built flows for electronic mail + SMS, and its circulation builder offers a crystal-clear view of all parts you’ll be able to edit:

As a result of electronic mail, SMS, and push notifications are constructed into automations with their very own triggers and delays, you’ll be able to take an omnichannel strategy, the place every channel kicks in while you need it to, to achieve prospects.

Klaviyo additionally helps you to add SMS messages alongside emails in the identical workflow:

As with Omnisend, every SMS motion contains compliance settings that modify by area. As an example, organizational prefixes for US and Canadian recipients, in addition to non-US and non-Canadian recipients.

Klaviyo’s Good Sending function prevents prospects from being overwhelmed with too many texts inside 24 hours. MMS messages with photos rely as three sends for billing functions. The identical applies to Omnisend.

When it comes to its multichannel capabilities, Klaviyo lets you use electronic mail, SMS, and WhatsApp in your flows. Omnisend doesn’t help WhatsApp natively, nevertheless it does help net push notifications in flows, which Klaviyo doesn’t.

Winner

Omnisend, and it’s a straightforward win as a result of it offers multichannel automations throughout all plans, whereas Klaviyo restricts them to its costliest plans. Moreover, Omnisend helps you to add an internet push notification to your circulation.

Klaviyo vs. Omnisend: Which affords higher SMS advertising?

Do you know that US manufacturers generated over $25 million in SMS gross sales in 2024? If you need a slice of it, your advertising software must help SMS campaigns (one-time and scheduled sends) and automations, which accounted for 18% of orders from 9% of sends.

Each Omisend and Klaviyo allow you to ship bulk SMS campaigns and add textual content messages to flows, making certain TCPA compliance. You may goal segments, schedule sends, and monitor efficiency. 

The massive distinction? Omnisend can ship SMS to over 200 international locations worldwide. Klaviyo solely works in 18 international locations the place they’ve arrange correct sending infrastructure.

SMS pricing breakdown

The very first thing to notice is that Klaviyo contains bonus SMS credit in all its electronic mail + cell messages plans, no matter contact record dimension. These credit develop the extra messages you plan to ship monthly, beginning at 1,250 credit per 250 messages.

Klaviyo’s worth per ship begins at $0.012 within the US, together with service charges at $0.003/ship. Meaning one credit score is the same as $0.012. For MMS, you’ll use three credit.

Your credit are utilized in totally different portions relying in your location:

• US: One credit score
• Canada: Three credit
• UK: 5 credit
• Germany: 12 credit
• Australia: 4 credit

Omnisend additionally affords bonus SMS credit equal to the worth of your month-to-month plan in its Professional tier (ranging from $59/month), which is an analogous supply to Klaviyo’s.

Nevertheless, Omnisend is extra clear in its SMS pricing. It prices $0.015 per message to US numbers, with costs various by nation. Extra credit begin at $10/month, and credit roll over for 60 days. Plus, you see prices earlier than sending.

Navigate to Retailer settings > SMS pricing in Omnisend to see the present charges, as under:

The desk under offers a comparability between Klaviyo and Omnisend’s costs:

Klaviyo prices much less per message to US numbers. For 10,000 SMS messages, you’d pay $150 with Omnisend versus $120 with Klaviyo — a $30 distinction.

Winner

Klaviyo, as a result of it’s cheaper to ship to US prospects. Nevertheless, Omnisend offers clear SMS pricing breakdowns that you just’ll discover useful for worldwide audiences.

SMS options and capabilities

Omnisend makes use of toll-free numbers for SMS advertising and mechanically codecs cellphone numbers with nation codes based mostly on checkout knowledge. 

You may model your SMS hyperlinks utilizing your individual area (although Omnisend suggests a subdomain separate out of your electronic mail area). MMS with photos works for recipients within the US and Canada.

Omnisend’s SMS marketing campaign builder is a breeze to make use of, due to its real-time textual content message preview and media supervisor for MMS:

Now, let’s check out Klaviyo’s SMS marketing campaign builder:

As you’ll be able to see, it’s visually just like Omnisend’s builder, so there’s no performance misplaced in including content material and previewing your message.

Klaviyo’s infrastructure varies by area. In North America, one toll-free quantity serves each the US and Canada. For Europe and Australia, you get branded sender IDs — alphanumeric names as a substitute of cellphone numbers that seem because the sender. 

The catch is that branded sender IDs can’t obtain replies, so two-way messaging solely works the place Klaviyo makes use of cellphone numbers (extra on two-way messaging under). Need quick codes or vainness numbers? These price additional on paid plans.

Winner

Omnisend, for international attain. Whereas Klaviyo has a extra subtle sending infrastructure in choose markets, Omnisend can ship SMS to 200+ international locations versus Klaviyo’s 18. Except you solely promote to US/UK/EU markets, Omnisend’s broader protection issues.

Two-way messaging capabilities

Klaviyo’s two-way messaging lets recipients textual content again to your corporation quantity, enabling SMS conversations, opt-in and opt-out key phrases, and conversational flows. 

It really works with toll-free numbers, lengthy codes, and quick codes, however not with branded sender IDs since branded sender IDs can not obtain incoming messages. 

Two-way messaging is obtainable within the US and Canada and in international locations with lengthy codes or quick codes. Klaviyo processes customary key phrases like STOP, HELP, and START mechanically with out charging credit for these responses.

Omnisend doesn’t natively help two-way messaging, however you’ll be able to combine Gorgias to speak with US prospects solely. 

When prospects reply to SMS campaigns (besides STOP/HELP key phrases), Omnisend creates tickets in Gorgias. Your help brokers can reply as soon as per ticket by Gorgias, and replies route again by Omnisend to prospects.

Winner

Klaviyo wins with native two-way messaging throughout a number of international locations. Omnisend requires Gorgias integration, works just for US prospects, and limits one reply per ticket.

SMS automation choices

Omnisend treats SMS in automations like some other channel. You may add SMS blocks wherever in your workflow, combine them with electronic mail messages, and mechanically cross non-opted contacts to the subsequent channel. 

It codecs cellphone numbers with nation codes based mostly on checkout knowledge and sends them utilizing toll-free numbers. If somebody lacks SMS consent otherwise you run out of credit, Omnisend sends them an electronic mail as a substitute of failing the entire automation.

As an example, Omnisend affords separate presets for deserted carts (merchandise added however not checked out) and deserted checkouts (checkout began however not accomplished). Every workflow has totally different triggers and exit circumstances:

Klaviyo requires conditional splits so as to add SMS to deserted cart flows, the place you manually construct logic to test SMS consent and route recipients accordingly. These conditional splits add further work that Omnisend doesn’t want:

Nevertheless, Klaviyo has a singular function — it helps conversational SMS automations, permitting prospects to textual content key phrases and take part in interactive surveys, quizzes, or shopping for guides. It acknowledges numbered selections and typos utilizing fuzzy matching. 

Every automation runs as a timed session, accompanied by further immediate messages for unrecognized responses. You may set them to set off solely after somebody receives a sure circulation message, or depart them open so anybody can begin them by texting the key phrase anytime.

Winner

Draw. Omnisend wins for simplicity with electronic mail + SMS flows and no guide splits. Klaviyo wins for innovation with conversational SMS flows that work like chatbots. Select based mostly on whether or not you worth ease of setup or superior interactive options.

Which platform affords higher buyer segmentation?

Your leads aren’t simply faceless emails — they’re actual individuals who need to really feel valued by the model they belief. So, sending the identical message with a robotic tone simply gained’t reduce it. 

Dividing your viewers into smaller, extra particular teams will show you how to create messages that truly communicate to them, main to higher engagement and conversions.

Omnisend and Klaviyo take totally different approaches in the case of segmentation and concentrating on.

Winner

Each platforms are carefully matched. Nevertheless, Omnisend has the sting.

Omnisend offers you a versatile section builder that allows you to faucet into 500+ knowledge factors — whether or not based mostly on buy historical past, product views, or particular marketing campaign exercise. Omnisend lets you create specific segments that align along with your targets.

This can be a must-have software for actions like concentrating on prospects who deserted their cart or those that haven’t purchased shortly.

Klaviyo’s segmentation is extra primary. It helps conditional guidelines that may be constructed round numerous buyer behaviors and engagement metrics.

You’re requested to outline “what somebody has or has not carried out,” which could possibly be campaign-related, shopping-related, or one thing else.

In the case of ease of use, Omnisend takes the win, particularly for individuals who favor a hassle-free setup. For newer customers or smaller groups, this can be a enormous time-saver. No have to dive into complicated knowledge factors or spend days setting all the pieces up.

Despite the fact that Klaviyo’s segmentation is intuitive, it requires a bit extra familiarity with buyer knowledge. It’s nice solely if you wish to get granular with customization.

Which platform has higher electronic mail deliverability?

Poor deliverability means your emails by no means attain the supposed viewers, losing each hour spent on design. Your electronic mail platform controls authentication protocols, sender repute monitoring, and compliance enforcement — components that decide whether or not ISPs route you to the inbox or spam folder.

The excellent news is that Omnisend and Klaviyo deal with deliverability parts mechanically, and after you have all the pieces configured, you need to see excessive supply charges.

Authentication and technical setup

You want a {custom} area electronic mail tackle for sending campaigns with Omnisend. Gmail, Yahoo, and different free electronic mail suppliers gained’t work.

Area signature (SPF/DKIM) setup is technically optionally available however strongly beneficial for deliverability. At the least one authentication methodology (SPF, DKIM, or DMARC) should cross validation to confirm your area.

Authentication runs on shared IPs by default, with devoted IPs accessible for high-volume senders, and you could full a warmup course of.

Stricter authentication necessities apply in Klaviyo, particularly for bulk senders and people with giant marketing campaign necessities. You need to arrange a branded sending area to take away the “through klaviyomail.com” disclaimer and enhance deliverability.

Gmail and Yahoo compliance require organising a DMARC coverage in your root area. Your from-address area should align along with your branded sending area for DMARC compliance.

Winner

Draw. Each platforms have the mandatory authentication necessities for deliverability.

Deliverability instruments and monitoring

Omnisend’s deliverability studies monitor sender well being, area efficiency, and electronic mail record hygiene in a single interface:

Reviews present failed supply charges, spam charges, and unsubscribe charges by area. It displays sender electronic mail addresses and flags points with private electronic mail utilization. You get efficiency breakdowns in your prime 100 electronic mail domains.

Klaviyo’s Deliverability Hub affords comparable centralized monitoring, alongside with an motion middle for suggestions. Reviews break down efficiency by inbox suppliers (Gmail, Yahoo, Outlook) to establish drawback areas:

Google Postmaster Instruments integration offers deeper Gmail insights, and real-time monitoring of engagement metrics reveals their direct impression on sender repute scores.

Winner

Klaviyo. Its deliverability hub offers extra info, though you may not want all of it, since Omnisend tracks all essential metrics.

Help for sustaining sender repute

Omnisend recommends sending to engaged segments utilizing timeframe-based standards (7, 14, or 30 days because the final motion). The 80/20 rule focuses on revenue-generating subscribers, which might enhance your engagement metrics.

Fame administration options embody:

• Record cleansing at $0.20 per 100 contacts for poor-quality addresses
• Warmup plans for brand new accounts and area switches
• SPF/DKIM/DMARC report setup help
• Area blacklist checking and monitoring
• Segmentation methods based mostly on opens, clicks, and purchases
• Content material pointers to keep away from spam triggers
• Devoted IP choices for high-volume senders

Klaviyo automates repute administration with built-in options:

• Sundown flows that section out unengaged subscribers mechanically
• Deliverability Hub with general well being scores and motion suggestions
• Branded sending area setup (required for bulk senders)
• DMARC coverage enforcement and alignment checking
• Gmail and Yahoo 2024 necessities implementation
• One-click unsubscribe headers in all emails
• Google Postmaster Instruments integration for Gmail-specific insights
• Efficiency breakdowns by inbox supplier (Gmail, Yahoo, Outlook)

Winner

Draw. Each platforms supply complete deliverability hubs with area monitoring and record hygiene instruments. Klaviyo edges forward with automated repute administration, whereas Omnisend offers comparable monitoring at a decrease price.

How does AI evaluate in Klaviyo vs. Omnisend?

Klaviyo’s AI options embody Good Ship Time optimization, Fame Restore AI for enhanced deliverability, automated topic line era, copywriting, predictive analytics for buyer lifetime worth and churn prediction, and efficiency benchmarking with actionable suggestions.

Omnisend’s AI options embody an AI section builder, topic line and preheader turbines, AI Author for enhancing current content material, and Direct Copywriting for producing new electronic mail textual content. 

Extra AI options embody the Dynamic Product Recommender for customized merchandise, Marketing campaign Booster for computerized resends, Model Belongings AI for constant styling, and Buyer Breakdown utilizing RFM evaluation.

All AI options are included freed from cost in Omnisend, whereas Klaviyo solely contains them in its paid plans.

AI-powered content material creation

AI generates topic strains, electronic mail physique content material, and product descriptions in Omnisend. Model Belongings AI mechanically applies your brand, fonts, and colours to templates.

Your model voice stays according to AI Author’s evaluate of grammar and tone. Direct Copywriting learns out of your previous campaigns to match your type, and Marketing campaign Booster takes one other shot at non-openers 48 hours later with contemporary topic strains.

Right here’s the AI content material function in motion within the electronic mail editor:

And now, right here’s Omnisend’s AI topic line generator in motion:

General, AI seems like a pure a part of your workflow in Omnisend.

Klaviyo has comparable AI content material creation options, producing topic strains and electronic mail copy from pure language prompts. It adapts to your model voice based mostly on examples you present:

The standard of Klaviyo’s outputs is on par with Omnisend’s, though the interface is extra outdated. A main instance is the topic line generator, which doesn’t have a conversational factor, making the method much less collaborative:

Winner

Omnisend. Its generative AI options are extra useful and may actually help you in bettering the standard of your content material.

Predictive analytics and insights

Buyer Breakdown in Omnisend makes use of RFM evaluation to kind your record into VIPs, at-risk prospects, and re-engagement targets. Churn Prediction identifies people who’re about to unsubscribe. 

You get retention techniques tailor-made to every buyer section, and your marketing campaign metrics present efficiency however don’t predict particular person conduct patterns.

Particular person-level forecasting units Klaviyo aside with lifetime worth and churn predictions for every subscriber, enabling extra knowledgeable choices. A/B checks declare winners mechanically mid-campaign, and your metrics seem alongside trade benchmarks with enchancment options.

Winner

Klaviyo for its predictive CLV and churn predictions, which can show you how to establish prospects almost certainly to purchase and those that are in danger.

Personalization capabilities

Omnisend’s Dynamic Product Recommender reveals objects based mostly on what prospects lately browsed or bought:

Individually, the AI Phase Builder helps you to sort descriptions like “large spenders who haven’t purchased recently” and immediately creates the viewers. In case your request wants clarification, a chat interface asks follow-up questions to assist refine the section:

Klaviyo’s AI builds detailed buyer profiles from each interplay — searching patterns, cart exercise, buy historical past, and engagement knowledge. 

Product suggestions adapt in actual time as prospects browse your web site, with predictive analytics figuring out high-value prospects earlier than they attain spending milestones.

Segments AI creates viewers teams for you, whereas RFM groupings and CLV predictions energy superior concentrating on. All buyer knowledge flows between electronic mail and SMS channels (you probably have the e-mail + cell messages plan) for constant personalization.

Winner

Draw. Each instruments have AI section builders and dynamic product recommenders. Though Klaviyo’s AI section builder is extra subtle with predictive knowledge, it isn’t as intuitive. Except you have got a big dataset for it to make the most of, the predictive factor isn’t significantly helpful.

Which platform has higher analytics?

There’s no level in creating campaigns and flows for those who don’t monitor them. How else would you realize in the event that they’re producing gross sales, and even being learn? Klaviyo and Omnisend each present high-level efficiency metrics, together with gross sales and income monitoring.

Reporting dashboard in contrast

The residence dashboard in Omnisend affords snapshot studies on gross sales efficiency and viewers development, together with buttons to entry further studies. Alternatively, navigate to Reviews within the sidebar and choose from the next:

• Gross sales
• Campaigns
• Automations
• Varieties
• Deliverability

Commonplace electronic mail metrics embody open charges, click-through charges, order placement charges, income per message despatched, failed supply charges, spam charges, and unsubscribe charges. 

Marketing campaign studies present messages despatched, engagement metrics, and conversion knowledge throughout electronic mail, SMS, and push channels:

The Automation report reveals the identical metrics:

The Gross sales tab in Omnisend breaks down your whole retailer income, exhibiting what your electronic mail and SMS campaigns generate versus all the pieces else. You may see income tendencies, evaluate marketing-attributed gross sales to different channels, and monitor common order values:

Omnisend shows metrics immediately on dashboard screens, whereas Klaviyo typically requires clicking into particular person studies for detailed knowledge.

Nevertheless, Klaviyo’s studies are extra data-rich. Its Dashboards tab below Analytics offers the next snapshots:

• Development overview
• Marketing campaign efficiency abstract
• Stream efficiency abstract
• Deliverability
• Business benchmarks
• Phase development abstract 

The picture under reveals the Dashboard tab in motion:

Like Omnisend, Klaviyo additionally offers some primary studies on its residence display screen, particularly a enterprise efficiency abstract and an overview of top-performing flows. Click on a kind of, and you may see further metrics, like this:

Winner

Draw. Omnisend presents core metrics upfront in a transparent and simple structure, making the info instantly accessible. Klaviyo affords a spread of report varieties, together with trade benchmarks and section development summaries.

Customization and superior reporting

Professional plan customers in Omnisend entry channel tendencies, section efficiency evaluation, and {custom} date ranges. You filter by channels, date ranges, and time granularity.

The picture under reveals how simple it’s to pick out a {custom} date vary:

PDF exports allow you to share marketing campaign and automation studies. Phase efficiency reveals how totally different viewers teams convert, monitoring your focused segments with breakdowns by income and engagement metrics.

Customized studies in Klaviyo are based mostly on 5 pre-built templates, together with single-metric deep dives, multi-metric analyses, and product efficiency studies. You choose report varieties, apply filters, and group knowledge by properties. 

Marketing campaign efficiency studies monitor engagement and conversion tendencies. Stream studies analyze automation metrics, and {custom} date ranges span as much as two years with adjustable time intervals.

Winner

Draw. Omnisend offers section efficiency monitoring and PDF exports on Professional plans. Klaviyo affords extra report varieties, however each platforms ship the analytics your ecommerce retailer wants.

Income monitoring and attribution

Complete retailer income is reported in Omnisend, separating marketing-attributed gross sales from different sources. You may customise attribution home windows by channel, with defaults of seven days for electronic mail and 24 hours for SMS. 

Attribution begins when messages are despatched or when contacts interact, and last-touch guidelines apply when prospects work together with a number of messages earlier than making a purchase order.

Income attribution in Klaviyo encompasses campaigns and flows, that includes adjustable conversion metrics. Marketing campaign conversion studies show merchandise ordered by prospects who’ve transformed. 

Attribution knowledge contains campaign-level metrics and conversion monitoring. You may export analytics knowledge in CSV format for detailed evaluation. Reviews monitor efficiency throughout totally different time durations with customizable date ranges.

Winner

Klaviyo wins with real-time income updates and a number of attribution fashions. Omnisend covers the fundamentals effectively, however Klaviyo offers deeper insights into buyer buy paths and product efficiency.

Which integrates higher along with your ecommerce stack?

Klaviyo integrates with 350+ apps, with its most spectacular integrations comprising ecommerce platforms and CRMs. Omnisend integrates with over 160 apps, though the quantity could seem fewer on paper, because it covers most tech stacks with Zapier help for extra integrations.

Ecommerce platform integrations

Ecommerce integrations allow you to save time creating the hyperlink between your electronic mail software and retailer. As an example, the Shopify app for Omnisend mechanically begins syncing historic knowledge, comparable to contacts, merchandise, and orders.

Omnisend has native apps for the next ecommerce platforms:

• Shopify
• WooCommerce
• BigCommerce
• Wix
• Shoplazza
• Ecwid
• nopCommerce
• PrestaShop
• WordPress
• Massive Cartel
• SureCart
• Shopify Plus

Right here’s a screenshot of its App Market:

Klaviyo helps extra platforms than Omnisend. The picture under reveals its App Market:

These ecommerce apps are listed in its App Market:

• 29 Subsequent
• BigCommerce
• CommentSold
• Commerce7
• Fourthwall
• Magento 2
• OpenCart
• PrestaShop
• Salesforce Commerce Cloud
• Shift4Shop
• Shopify
• Spree
• Volusion
• Wix
• WooCommerce

Winner

Klaviyo, as a result of it helps extra platforms through native apps. Nevertheless, in case your platform is listed above, there’s no benefit.

Advertising software ecosystem

Omnisend’s app market connects your electronic mail advertising with instruments for promoting, opinions, loyalty applications, and influencer advertising.

You may sync Fb Customized Audiences immediately out of your segments, push campaigns to social media, or join affiliate monitoring from Goaffpro.

The picture under reveals how one can arrange a section for a Fb Customized Viewers:

Common integrations embody Postscript for SMS assortment, PageFly for touchdown pages, and GrowthHero for influencer campaigns. Quizell creates interactive quizzes that convert guests into prospects and feed knowledge into your campaigns.

Klaviyo affords CRM performance that Omnisend lacks, significantly with Salesforce integration that syncs leads hourly and enriches your profiles with gross sales pipeline knowledge. 

Your promoting attain extends to Pinterest, TikTok, and X audiences past the Google and Fb connections each platforms share, with Pinpoint capturing leads from Instagram and TikTok DM conversations and feeding them into your Klaviyo lists.

One other worthwhile integration is Vibe, which helps you to retarget electronic mail subscribers on related TV platforms with real-time viewers syncing.

Winner

Klaviyo, as a result of it connects to extra promoting platforms and Salesforce. Omnisend covers the e-mail advertising fundamentals. Decide Klaviyo for those who want CRM knowledge or TikTok adverts.

API and {custom} integrations

Customized ecommerce platforms require API integration when pre-built apps aren’t accessible for Klaviyo or Omnisend.

You’ll write JavaScript to trace searching conduct and product views, then join backend programs for order processing. Frontend code captures what prospects have a look at. Backend code syncs purchases and profiles. 

With out developer information, you’re caught, as a result of each electronic mail instruments require coding expertise to construct these connections. Excessive-quality API documentation is obtainable, nevertheless it assumes technical familiarity with webhooks and JSON payloads.

Winner

Draw. Omnisend and Klaviyo present API integration for {custom} integrations and share comparable problem ranges.

Are you able to handle a number of shops in a single account?

Working a number of ecommerce manufacturers could be tedious if it’s important to toggle between the tabs everytime you need to test their standing. To handle issues with out sweating it out, you’ll want an electronic mail advertising software that allows you to handle all the pieces in a single place.

With Klaviyo, you’ll need to create a separate account for every retailer. This implies there’s all the time the trouble of organising totally different campaigns, workflows, and advertising methods. Whereas it offers you full management over every model, managing a number of logins and accounts could be tiring.

If you log in with an electronic mail and password linked to a number of accounts, you’ll go straight to the account you used final. This implies you’ll have to log in every time you need to entry a retailer.

Omnisend, then again, is far more intuitive. You may create a single multistore account to handle electronic mail communications for various manufacturers or shops with out the trouble of juggling logins or remembering passwords.

Switching between shops takes only one click on — no friction, and no wasted time. You’ll discover a record of all of the shops linked to your account within the Shops tab.

Wish to handle a selected one? Simply hit the Entry button subsequent to it. It’s constructed to really feel pure, so you will get extra carried out with out getting slowed down by the tech.

It’s also possible to rapidly share advertising property, comparable to electronic mail templates, SMS campaigns, and automatic workflows, throughout all shops. This may save time and likewise assist guarantee your branding and messaging keep constant. 

Winner

Omnisend takes the lead, permitting you to handle a number of ecommerce shops from a single account.

Which affords higher buyer help?

There are two help varieties you’ll be able to entry with Klaviyo and Omnisend:

• Human help, the place you chat to an professional
• Self-serve help, the place you learn and watch tutorials

The standard of each is extraordinarily excessive, however Omnisend has benefits on account of its unrestricted electronic mail and dwell chat accessibility.

Help availability and channels

Help availability and channels

If you log in to both Klaviyo or Omnisend, a Help hyperlink is obtainable on the prime of your dashboard, which hundreds their assist facilities with assets, dwell chat, and electronic mail help choices.

If you happen to select a free Klaviyo plan, you’ll solely obtain electronic mail help for 60 days. All paid electronic mail advertising plans embody electronic mail and dwell chat help.

Klaviyo additionally sells custom-priced premium help:

Commonplace plans

• E-mail response occasions are 4 hours for pressing points and 12 hours for high-priority points.
• Dwell chat is obtainable 24/5 with no weekend protection

Skilled plans

• Two-hour and eight-hour electronic mail response occasions for pressing and high-priority electronic mail help
• Dwell chat is accessible on weekends at native enterprise hours

As compared, Omnisend’s help is extra accessible. 

All Omnisend plans embody 24/7 dwell chat and electronic mail help with none limitations or paid upgrades, and for those who decide a Professional plan, you will get an account professional for $400.

One other useful function for help in Omnisend is its floating AI-powered chat widget, OmniBot, which solutions questions and may rapidly join you to a human for those who ask it to:

Winner

Draw. Omnisend and Klaviyo present electronic mail and dwell chat help.

Response occasions and high quality

Omnisend’s response occasions are glorious, to say the least. The chat widget above created a connection to a human assistant in below two minutes. 

E-mail response occasions are usually lower than two hours for important points, comparable to verification issues, and three hours for common questions.

As a result of dwell chat is obtainable 24/7 in Omnisend, you will get arrange and optimize your electronic mail advertising any time, day-after-day of the week. The power to ask questions and get solutions quick means much less trying to find assist facilities and extra getting stuff carried out.

Klaviyo’s response occasions are just like Omnisend’s, however the degree of help you obtain relies on your plan. If you happen to’re a free plan buyer, you’re out of luck for electronic mail help after the primary 60 days and may solely chat with the digital assistant.

You may anticipate to obtain an electronic mail response from Klaviyo inside six hours for important points and inside 24 hours for any non-urgent questions.

After all, your expertise with response occasions and high quality might be subjective for each Omnisend and Klaviyo, so don’t learn an excessive amount of into others’ opinions.

Winner

Omnisend. It offers 24/7 dwell chat and electronic mail help throughout all plans. Klaviyo’s help high quality is simply nearly as good, nevertheless it’s accessible for fewer prospects.

Studying assets

Omnisend’s Assist Heart features a search bar and 500+ articles cut up into core studying classes, together with onboarding, pricing and billing, integrations, viewers administration, deliverability, channels, automations, campaigns, segmenting your contacts, studies, and extra:

Clicking any of these classes offers a record view of articles. The picture under reveals the contents for the onboarding class:

Along with its Assist Heart, you’ll be able to entry Omnisend Academy at no cost, which incorporates 100+ YouTube movies protecting most of the similar subjects.

Klaviyo additionally offers a Assist Heart with a search bar, however in contrast to Omnisend, it contains each Assist Heart and Academy articles in a single view:

The navigation differs from Omnisend’s, with a sidebar for subjects moderately than a grid, though choosing a class opens up a grid view of sub-topics:

There are extra steps to discovering subjects in Klaviyo than in Omnisend, though the standard of assets is on par in each. Klaviyo has fewer video assets, so for those who’re a visible learner, you’ll favor Omnisend’s strategy.

Winner

Omnisend. Its Academy contains simply accessible movies, and its Assist Heart helps you to entry articles inside two steps (click on the class, choose a subject).

What do actual customers say about every platform?

This Omnisend vs. Klaviyo comparability isn’t full with out consumer opinions. In spite of everything, individuals who use these platforms are the most effective judges of their efficiency.

Platform rating comparisons

See what prospects need to say about Omnisend and Klaviyo:

Each platforms take pleasure in excessive scores on the Shopify App Retailer, indicating sturdy satisfaction amongst Shopify retailers. On WordPress, Omnisend leads with a 4.8 score.

The winner

Omnisend has higher scores. It outperforms Klaviyo on Trustpilot, scoring 4.4/5 in comparison with Klaviyo’s considerably decrease score of two.1/5. On G2, each platforms are evenly rated at 4.6/5. In the meantime, on Capterra, Omnisend holds a slight benefit, scoring 4.7/5, in comparison with Klaviyo’s 4.6/5.

What customers love about every platform

General, Omnisend has larger scores and extra constructive buyer opinions. Right here’s what a consumer has to say about Omnisend:

However, customers on Shopify reward Klaviyo’s help and electronic mail marketing campaign, and automation options: 

Equally, on G2, customers have praised Omnisend for its complete buyer help. Right here’s what a consumer needed to say:

Klaviyo has additionally obtained good opinions for its complete analytics and reporting options for advertising campaigns:

Winner

Omnisend wins on consumer opinions. Increased scores throughout most platforms, particularly the numerous gaps on WordPress and Trustpilot, point out larger general buyer satisfaction.

How simple is it emigrate from Klaviyo to Omnisend?

Very simple, with most migrations taking someday by your self or for those who use Omnisend’s free migration bundle valued at $1,000.

What knowledge transfers from Klaviyo to Omnisend?

Your contacts’ info, together with electronic mail addresses, cellphone numbers, names, addresses, subscription statuses, and consent data, is transferred over through Omnisend’s Klaviyo Knowledge Import Software.

Customized properties switch with a “klaviyo_” prefix added. Omnisend’s import software additionally brings section standards, opt-in dates, and the final lively date.

Automation flows keep behind as a result of Klaviyo makes use of a proprietary circulation builder. You’ll construct new ones in Omnisend utilizing its template library for widespread ecommerce eventualities, comparable to welcome sequence.

The step-by-step migration course of

Migrate to Omnisend with this workflow:

1. Join your retailer to Omnisend

Your buyer knowledge, merchandise, and orders sync mechanically as soon as related. Don’t shut your Klaviyo account but.

2. Arrange the Klaviyo Knowledge Import Software

Log in to Klaviyo and get an API key, drop it into Omnisend’s import software, and your contacts will begin transferring 500 at a time.

3. Export and import segments

Export key segments from Klaviyo, comparable to engaged contacts, VIP prospects, and SMS subscribers. Import them manually into Omnisend.

4. Rebuild your workflows

Use Omnisend’s pre-built templates and circulation builder to recreate your buyer experiences. Take a look at every workflow with the Set off Preview Software earlier than going dwell.

5. Heat up your sender repute.

Begin by emailing your most engaged contacts first to construct your repute with Omnisend and enhance deliverability earlier than sending to your full record.

The illustration under offers a visible workflow you should utilize emigrate:

Migration help

Omnisend affords free Klaviyo migration with a Kickstart service that features:

• Three workflow recreations (welcome sequence, deserted cart, and one {custom} alternative)
• 5-segment builds
• Three signup types
• One grasp electronic mail template clone
• SMS toll-free quantity verification

This service might cowl all of your migration necessities for those who’re a comparatively new Klaviyo buyer. In any other case, it’ll provide you with a head begin.

Migration timeline and enterprise continuity

Contact import pace runs at 500 contacts each 5 seconds through Omnisend’s Klaviyo Knowledge Import Software. Due to this fact, for those who’re on a free plan with 250 contacts, syncing takes seconds, and at 1,000 contacts, you’re taking a look at roughly 10 seconds. 

You may proceed sending emails from Klaviyo throughout the migration, as contact syncing doesn’t require shutting down your current account.

It’s finest observe to run each instruments concurrently whereas recreating and testing workflows and warming up your record, a parallel strategy that lets you confirm all the pieces works.

As soon as deliverability appears strong and workflows fireplace appropriately, step by step shift your full electronic mail operations from Klaviyo to Omnisend. Don’t shut your Klaviyo account till you’ve confirmed all the pieces runs easily.

Omnisend vs. Klaviyo: Which do you have to select?

Each platforms will show you how to ship emails and develop your gross sales. The query is whether or not you worth pace and ease or deeper management and customization.

Listed here are our remaining ideas, based mostly on all the pieces we’ve mentioned:

Select Omnisend if

You’re an ecommerce retailer of any dimension wanting to construct an omnichannel advertising technique throughout electronic mail, SMS, and push notifications and not using a vital studying curve. 

Omnisend’s app integrations, pre-built flows and segments, AI options, 24/7 help, and Academy give you the instruments to grasp all channels. It’s additionally extra inexpensive than Klaviyo throughout paid plans and doesn’t limit the options of the free plan.

Select Klaviyo if 

You need extra management over segmentation and wish detailed reporting on what’s producing your income throughout channels.

Klaviyo’s superior filters allow you to drill into buyer conduct deeper than Omnisend and construct distinctive flows and segments. 350+ integrations surpass Omnisend’s 160+, and its built-in CRM syncs with Salesforce if wanted.

Nonetheless uncertain? Do this

Join a free account with each instruments and discover their dashboards. At this stage, you don’t have to add your contact lists, however you need to join your retailer so that you’ve full entry to their circulation and section builders.

If you happen to’re already a Klaviyo buyer, Omnisend offers a free migration service, which incorporates contacts, flows, 5 segments, three types, and one grasp electronic mail template. It’s valued at $1,000 and makes switching hassle-free.

FAQs