The healthcare analytics firm partnered with Experian, DeepIntent, InsightsRx, and Comscore to ship scale, precision, privacy-conscious focusing on, and real-time measurement for pharmaceutical advertisers.
PHILADELPHIA — PurpleLab®, the healthcare analytics firm powering evidence-based selections throughout life sciences, has introduced a sequence of main partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Collectively, these collaborations enable advertisers to make use of information in additional progressive methods, making certain promoting ROI.
Pharmaceutical promoting spend continues to rise, reaching $2.97 billion on nationwide TV alone within the first half of 2025, a 12.2% year-over-year enhance, in keeping with eMarketer. With privateness rules tightening, sign loss and walled gardens obscuring affected person journeys, in addition to growing media fragmentation, manufacturers want clinically exact information that may transfer seamlessly from discovery to supply.
PurpleLab is assembly this demand by aligning its healthcare dataset with these main companions to boost the total advertising and marketing journey from activation to measurement. PurpleLab’s information has lengthy been match for function for scientific and industrial life science wants, with complete claims information protection of 330 million de-identified sufferers, 2.3 million suppliers, and greater than eight billion claims yearly. Moreover, investments in its information pace and applicability to scrub room capabilities make it a standout associate to pharma entrepreneurs.
All launched inside a single week, these strategic partnerships successfully shut the loop on viewers activation, media shopping for, and optimization for healthcare-specific focusing on in addition to outcomes measurement, enabling advertisers to show affect in any respect phases of a marketing campaign.
“Healthcare promoting is evolving rapidly, and entrepreneurs want privacy-centric audiences they’ll activate and measure with confidence,” stated Scott Ronay, VP of Promoting Gross sales at PurpleLab. “These partnerships communicate to the standard of PurpleLab’s audiences; by enabling our purchasers to succeed in their supreme goal seamlessly throughout channels, we’re creating an ecosystem that helps advertisers drive outcomes responsibly, higher partaking suppliers, and finally bettering well being outcomes for sufferers.”
“Partnering with Experian, DeepIntent, InsightsRx, and Comscore marks an unbelievable milestone in our development journey,” continued Ronay. “Every of those unions extends the attain and affect of our privacy-first healthcare information—whether or not it’s making our audiences extra accessible by Experian’s market, powering precision media buys with DeepIntent, enabling real-time optimization with InsightsRx, or delivering validated outcomes by Comscore. These collaborations reinforce our dedication to serving to purchasers activate smarter, extra environment friendly, results-driven campaigns. This momentum displays the rising demand for trusted, scalable information options in healthcare, and we’re proud to be on the heart of it.”
Learn extra about every partnership:
PurpleLab Audiences Obtainable in Experian’s Knowledge Market and Audigent PMPs
PurpleLab audiences are reside in Experian’s Knowledge Market, enabling HIPAA-compliant focusing on throughout CTV, cell, show, and social. With Experian’s confirmed identification decision capabilities, entrepreneurs can belief they’re reaching supreme and constant audiences throughout CTV, cell, and different channels, making certain omnichannel techniques efficiently interact the identical, appropriate audiences with the total vary of techniques.
As one of many first pharma-specific healthcare information sources out there for Experian’s contextual focusing on options through Audigent, PurpleLab is enabling advertisers to mix supreme viewers segments with curated, brand-safe stock. This partnership additionally units the stage for future measurement capabilities, bringing extra accountability to healthcare promoting.
Accelerating Smarter Focusing on with DeepIntent
Giving healthcare entrepreneurs entry to greater AQ audiences for improved efficiency, attain, and pace of supply, PurpleLab audiences are actually straight built-in into the DeepIntent Viewers Market, supporting speedy improvement and deployment of customized segments whereas sustaining even greater efficiency towards trade benchmarks. Early checks have demonstrated that PurpleLab delivers bigger, extra correct segments, driving 30% extra verified sufferers, a 22% elevate in viewers high quality, and a 5% enhance in distinctive attain throughout therapeutic classes.
For purchasers, this implies larger effectivity and fewer drop-off when onboarding. Campaigns will now attain extra of the correct sufferers and suppliers, with much less waste and sooner timelines, lowering friction between information and activation. By focusing on smarter through PurpleLab, healthcare advertisers can ship resonant messages when audiences are most receptive.
InsightsRx Is Reworking Pharma Media Optimization with Actual-Time Measurement
PurpleLab has partnered with InsightsRx to assist healthcare advertisers optimize campaigns in real-time. Historically, entrepreneurs wait months for ROI stories earlier than adjusting spend, nonetheless, by combining PurpleLab’s prescription information with InsightsRx’s proprietary algorithms, manufacturers can entry actionable insights inside weeks.
InsightsRx was constructed to assist businesses and model groups alter HCP advertising and marketing in flight, figuring out which docs to extend or lower promotion to whereas campaigns are reside. This collaboration replaces lagging indicators with proactive intelligence, giving entrepreneurs the agility to align campaigns extra intently with affected person and supplier habits because it unfolds.
Future-Proofing Viewers Focusing on with Comscore
PurpleLab has joined Comscore’s AI-powered Knowledge Associate Community to increase its audiences into ID-free, privacy-centric segments. By remodeling exact, ID-based datasets into scalable, predictive audiences, healthcare entrepreneurs can preserve precision and attain at the same time as cookies and cell IDs disappear.
With this integration, PurpleLab purchasers can activate tokenized condition-specific identification free segments throughout main DSPs and SSPs, making certain their campaigns stay each compliant and efficient as privateness rules and know-how requirements evolve. If the longer term is cookieless, Comscore’s analytics and PurpleLab’s information will guarantee it’s nonetheless environment friendly.
About PurpleLab
PurpleLab® is a healthcare analytics firm devoted to driving value-driven innovation throughout the healthcare continuum. Its no-code analytics platform, HealthNexus®, empowers life sciences, payers, suppliers, advertisers, and different healthcare stakeholders to develop real-world proof (RWE), demonstrating the effectiveness of novel therapeutics or scientific methods in saving lives and lowering prices.
As one of many few CMS Certified Entities, PurpleLab has entry to Medicare claims information underneath Elements A, B, and D, enabling the analysis of supplier efficiency. The corporate can be a member of the Community Promoting Initiative (NAI), adhering to the very best requirements for accountable information assortment and utilization in digital promoting. Moreover, PurpleLab holds HiTRUST certification, assembly the rigorous safety and privateness necessities important in healthcare information administration.
For extra data, go to purplelab.com.
