The German Direct Promoting Affiliation (Bundesverband Direktvertrieb Deutschland e.V.), or BDD, hosted its Direct Gross sales Congress Germany 2025. The 2-day occasion welcomed new members, delivered academic shows and celebrated award winners.
The BDD Firm Awards honored member corporations in quite a few capacities.
Massive firm awards included:
- 1st place: HYLA
- 2nd place: RINGANA
- third place: PM-Worldwide
Medium-sized firm awards included:
- 1st place: LichtBlick
- 2nd place: lekker
- third place: Telecolumbus/PΫUR
Small firm awards included:
- 1st place: BSH Hausgeräte
- 2nd place: badenova
- third place: EWE Direkt
The BDD Innovation Award 2025 was introduced to:
- Mary Kay – AI undertaking “Basis Matching Device – AI meets magnificence”
The BDD Sustainability Award 2025 was introduced to:
- RINGANA – “Cost & Change” mobility idea
Professor Dr. Florian Kraus from the College of Mannheim additionally shared the German direct promoting market research “State of affairs of the Direct Promoting Trade in Germany 2025.”
The 2026 Direct Gross sales Congress will happen on October 5 and 6, 2026 in Potsdam.
