Co-op Funeralcare – ‘1 Sensible Life’

Co-op Funeralcare has launched a brand new built-in marketing campaign, ‘1 Sensible Life,’ that locations the ability again into the fingers of households and people when planning forward or arranging a funeral for family members. On the coronary heart of the marketing campaign is a 60” movie that brings to life the extraordinary story of an odd lady, Iris, via actual photos footage and a story that unfolds via numbers.

CAMPAIGN CREDITS
CAMPAIGN TITLE: 1 Sensible Life
CLIENT: Co-op Funeralcare
ADVERTISING AGENCY: VCCP
CCOs: Chris Birch & Jonny Parker
CREATIVE DIRECTOR: Rachel Morris
SENIOR CREATIVE: Jo Griffin & Ben Buswell
MANAGING DIRECTOR: Emma Whitmarsh
MANAGING PARTNER: Calli Louis
BUSINESS DIRECTOR: Gen Gap
ACCOUNT DIRECTOR: Ness Burns
ACCOUNT MANAGER: Harriet Wilkinson
HEAD OF PLANNING: Jenny Nichols
GROUP PLANNING DIRECTOR: Hannah Martin
PLANNING DIRECTOR: Ravi Matharu

CONTENT CREATION STUDIO: Lady&Bear
AGENCY PRODUCER: Sasha Oglanby
AGENCY TV PRODUCER: Laura Cooper
SENIOR DESIGNER: Tom Loach & Leila Amin
ARTLAB MANAGER: Sarah Phillip
SENIOR CREATIVE ARTWORKER: Giles Priscot

PRODUCTION COMPANY: Rogue Movies
DIRECTOR: Simon Ratigan
EDITOR: Scott Cato @ The Quarry
POST-PRODUCTION COMPANY: The Publish Arm
POST PRODUCER: Sarah Antrobus
COLOURIST: Seamus O’Kane
AUDIO POST-PRODUCTION COMPANY: Jungle Sound
SOUND ENGINEER: Ben Leeves
PHOTOGRAPHER: Tom Harrison