1 min learn
Hungry Howie’s rolled out “We Do Daring,” created in partnership with Gravity International, to mark 40 years of Flavored Crust pizza.
The marketing campaign consisted of two activations. First, Hungry Howie’s launched its first-ever Nationwide Flavored Crust Day, launching right into a stunt that introduced its taste creativity to life. The model took over Signature Tattoo in Ferndale, Michigan, and invited followers over to enter a lottery for an opportunity to win a free, pizza-themed tattoo and one yr’s provide of Hungry Howie’s pizza.
Then, the We Do Daring marketing campaign took it a step farther by confronting its rivals by inserting cellular billboard takeovers exterior Little Caesars’ headquarters and Papa John’s storefronts.
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