HBO Max needs you to pay and keep. The one-year-old streaming service recent off a extremely anticipated Mates reunion particular will now provide two tiers of subscription: One with advertisements, and one with out.
HBO Max is at present $14.99/month with no advertisements, however will now provide customers an possibility for $9.99/month with advertisements. New and returning subscribers can now additionally pay per yr to avoid wasting 15% ($99.99/yr with advertisements or $149.99/yr with out).
In a press launch, HBO Max promised not more than 4 minutes of advertisements per hour of programming, (trade normal is nearer to twenty). HBO originals will nonetheless play with out advertisements, and all advertisements will change into extra personalised over time.
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Whereas it does embrace entry to HBO Max’s complete, in depth library, the ad-supported tier will cap video high quality at 1080p and prohibit customers from downloading content material. Identical-day theatrical releases will probably be unique to ad-free HBO Max, however accessible to all customers inside months of their launch.
“Promoting is a time-tested strategy to cut back the price of nice leisure and attain a wider viewers,” mentioned HBO Max EVP & Normal Supervisor Andy Forssell in a press launch. “We’ve labored arduous to create a sublime, tasteful advert expertise that’s respectful of nice storytelling for these customers who select it, and which we’re assured will ship for our promoting companions as effectively.”
Tiered subscriptions roll out on HBO Max on Wednesday.
