Swych launched in 2019 and operates within the dietary complement MLM area of interest.
Swych operates from two web site domains:
- swych.com – first registered in 2008, personal registration final up to date on April twenty ninth, 2024
- swychlife.com – privately registered on July 2nd, 2020
Heading up Swych we have now co-founders Mark and Jeanine McCool (proper).
BehindMLM first got here throughout Mark McCool in 2010, as founding father of LiveSmart 360.
After a short disaster interval in 2011, LiveSmart 360 continued on until it collapsed in November 2015. What was left of LiveSmart 360 is believed to have been offered off to Shaklee.
Previous to LiveSmart 360 McCool was behind Cyberwize. Cyberwize’s decline from 2008 to 2010 successfully led to LiveSmart 360’s launch later that very same yr.
Swych represents it has “international operations” throughout Florida, Kansas, Utah, Italy, San Marino, Spain, the Philippines and Uganda.
With the McCools primarily based out of Florida, this is able to seem like the place Swych primarily operates from.
I couldn’t let you know precisely why however Swych’s product advertising on its web site gave me robust LaCore Enterprises vibes.
This prompted me to run a fast verify to find out any hyperlinks. Seems LaCore Enterprises filed two lawsuits towards McCool, Swych and Duke Wellington LLC, the Florida shell firm McCool runs Swych by (Swych itself is a Florida LLC).
Each lawsuits relate to “client/business/debt” and have been filed in Collin County, Texas. Sadly this jurisdiction doesn’t present publica entry to filings.
What I can let you know from the case dockets although is LaCore Enterprises’ second lawsuit, filed in June thirteenth, 2022, didn’t go wherever.
The primary lawsuit, filed on April 18th, 2022, led to default judgment awarded on Might thirty first, 2022. Closing judgment was awarded to LaCore Enterprises on February twenty third, 2024.
I can’t say for positive with out seeing case filings however I consider LaCore Enterprises might need had a hand in assist McCool arrange Swych.
In any occasion, regardless of the authorized dispute it’s now lengthy settled. I’m solely referencing it for the sake of completeness.
Learn on for a full overview of Swych’s MLM alternative.
Swych’s Merchandise
Swych primarily markets what they name “Swych Stryps”.
When you’re fortunate sufficient to strive our greatest stuff, you will notice it’s created & infused with our proprietary supply system – ZorbMax, that you just can not get wherever else. A particular little secret course of to ramp up every part we make.
ZorbMax is recycled from LiveSmart 360:
With respect to ZorbMax and its strips, Swych writes in its product advertising;
SWYCH STRYPS ship vitamins on an oral strip. Dissolves in seconds & works inside minutes.
SWYCH STRYPS go on or underneath your tongue, or inside your cheek. They ship vitamins immediately into your bloodstream in a exactly measured dose.
We scale back the vitamins to such a small measurement, they’ll simply attain your cells, delivering the advantages of the vitamins immediately and shortly, offering speedy outcomes.
SWYCH STRYPS ship larger absorption with our ZorbMax nano course of.
Swych markets six Swych Stryp varieties:
- Coronary heart Stryp – CoQ10 complement (antioxidant)
- Slym Styp – “increase metabolism and vitality ranges”
- UTI Reduction Stryp – accommodates “natural Canadian cranberries, Japanese inexperienced tea, chamomile & blueberry extracts”
- Power Stryp – “get an on the spot vitality increase with nano caffeine and vitamin B-12”
- Immune Stryp – “naturally derived and assist a wholesome immune system”
- SleepStryp – “get pleasure from a restful evening’s sleep and get up refreshed with our nano melatonin and valerian root”
Swytch’s Stryps value $19.95 for a ten-pack or $49.99 for a thirty-pack.
Different merchandise marketed by Swych embody:
- Slim Roast – “exchange your every day espresso repair with Slim Roast to unlock optimum well being”, retails at $49.95 for a bath of 30 servings
- Pure Hydration – “sugar free electrolyte powder”, retails at $39.99 for a bath of 30 servings
- Multi Collagen Peptides – collagen complement, retails at $59.99 for a bath of 30 servings
- Nano Power Chews – “antioxidant wealthy chocolate vitality chews”, retails at $29.99 for a pouch of 30 chews
- Irish Sea Moss – seaweed complement, retails at $39.99 for a bottle of 60 capsules
- Nano Vitamin D3-K2 – nutritional vitamins D and Ok complement, retails at $29.99 for a 30 ml spray bottle
- Nano Fulvic Minerals – fulvic minerals in spray type, retails at $39.99 for a 60 ml spray bottle
- Nano Sleep Tincture – “formulated with Melatonin and 5HTP”, retails at $49.99 for a 30 ml bottle
- Nano Reduction Gel – “distinctive formulation of multi-skin vitamins is able to holding water in suspension in a gel type, thereby permitting larger absorption”, retails at $39.99 for a 100 ml bottle
- Pure Deodorant Roll-On – “24-hour all-natural odor safety”, retails at $6.99 for a 90 ml roll-on bottle
- VIP Journey Membership – no info supplied, membership retails at $299.99
Swych’s Compensation Plan
Swych fails to offer shoppers with compensation plan particulars on its web site.
The next breakdown is derived from a number of compensation plan movies on Swych’s official YouTube channel.
Affiliate Ranks
There are thirty-five affiliate ranks inside Swych’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Social Promoter – join as a Swych affiliate and generate and keep 100 PV a month
- SP 500 – keep 100 PV a month and generate and keep 500 GV over a rolling 31-day interval
- SP 1K – keep 100 PV a month and generate and keep 1000 GV over a rolling 31-day interval
- SP 2K – keep 100 PV a month and generate and keep 2000 GV over a rolling 31-day interval
- SP 3K – keep 100 PV a month and generate and keep 3000 GV over a rolling 31-day interval
- Bronze 1 Star – refer and keep three retail prospects, keep 100 PV a month and generate and keep 5000 GV over a rolling 31-day interval
- Bronze 2 Star – keep three personally referred retail prospects and 100 PV a month, and generate and keep 7000 GV over a rolling 31-day interval
- Bronze 3 Star – keep three personally referred retail prospects and 100 PV a month, and generate and keep 9500 GV over a rolling 31-day interval
- Bronze 4 Star – keep three personally referred retail prospects and 100 PV a month, and generate and keep 9500 GV over a rolling 31-day interval
- Bronze 5 Star – keep three personally referred retail prospects and 100 PV a month, and generate and keep 12,000 GV over a rolling 31-day interval
- Silver 1 Star – refer and keep 4 retail prospects, keep 100 PV a month and generate and keep 20,000 GV over a rolling 31-day interval
- Silver 2 Star – keep 4 personally referred retail prospects and 100 PV a month, and generate and keep 25,000 GV over a rolling 31-day interval
- Silver 3 Star – keep 4 personally referred retail prospects and 100 PV a month, and generate and keep 30,000 GV over a rolling 31-day interval
- Silver 4 Star – keep 4 personally referred retail prospects and 100 PV a month, and generate and keep 35,000 GV over a rolling 31-day interval
- Silver 5 Star – keep 4 personally referred retail prospects and 100 PV a month, and generate and keep 40,000 GV over a rolling 31-day interval
- Gold 1 Star – refer and keep 5 retail prospects, keep 100 PV a month and generate and keep 50,000 GV over a rolling 31-day interval
- Gold 2 Star – keep 5 personally referred retail prospects and 100 PV a month, and generate and keep 60,000 GV over a rolling 31-day interval
- Gold 3 Star – keep 5 personally referred retail prospects and 100 PV a month, and generate and keep 70,000 GV over a rolling 31-day interval
- Gold 4 Star – keep 5 personally referred retail prospects and 100 PV a month, and generate and keep 80,000 GV over a rolling 31-day interval
- Gold 5 Star – keep 5 personally referred retail prospects and 100 PV a month, and generate and keep 90,000 GV over a rolling 31-day interval
- Platinum 1 Star – refer and keep six retail prospects, keep 100 PV a month and generate and keep 100,000 GV over a rolling 31-day interval
- Platinum 2 Star – keep six personally referred retail prospects and 100 PV a month, and generate and keep 150,000 GV over a rolling 31-day interval
- Platinum 3 Star – keep six personally referred retail prospects and 100 PV a month, and generate and keep 200,000 GV over a rolling 31-day interval
- Platinum 4 Star – keep six personally referred retail prospects and 100 PV a month, and generate and keep 250,000 GV over a rolling 31-day interval
- Platinum 5 Star – keep six personally referred retail prospects and 100 PV a month, and generate and keep 300,000 GV over a rolling 31-day interval
- Diamond 1 Star – refer and keep seven retail prospects, keep 100 PV a month and generate and keep 500,000 GV over a rolling 31-day interval
- Diamond 2 Star – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 600,000 GV over a rolling 31-day interval
- Diamond 3 Star – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 700,000 GV over a rolling 31-day interval
- Diamond 4 Star – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 800,000 GV over a rolling 31-day interval
- Diamond 5 Star – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 900,000 GV over a rolling 31-day interval
- Double Diamond – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 1,000,000 GV over a rolling 31-day interval
- Triple Diamond – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 2,000,000 GV over a rolling 31-day interval
- Blue Diamond – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 3,000,000 GV over a rolling 31-day interval
- Black Diamond – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 4,000,000 GV over a rolling 31-day interval
- Crown Diamond – keep seven personally referred retail prospects and 100 PV a month, and generate and keep 5,000,000 GV over a rolling 31-day interval
PV stands for “Private Quantity”. Swych calculates PV as:
- 100% of recruited Swych affiliate pack quantity
- 100% of recruited affiliate orders and
- 50% of retail order quantity
GV stands for “Group Quantity”. GV is calculates as PV generated by a Swych affiliate and their downline.
Word that not more than 50% of required GV can come from anyone recruitment leg.
Additionally word that so as to rely in the direction of buyer necessities, referred retail prospects should have positioned at the very least one order within the earlier 31 days.
Retail Commissions
Swych pays retail commissions of 20% to 30% on product gross sales to retail prospects.
Particular retail fee charges are decided by how a lot a Swych affiliate spends after they join:
- join with an Important or Fundamental Pack and obtain a 20% retail fee price
- join with a Builder Pack and obtain a 25% retail fee price
- join with a Chief Pack and obtain a 30% retail fee price
One other 10% is paid on thirty-pack retail buyer orders of Swych Stryps.
Buyer Orbit Workforce Bonus
The Buyer Orbit Bonus pays on retail buyer gross sales by unilevel staff generations, in addition to generated C1 downline quantity.
A unilevel compensation construction locations an affiliate on the prime of a unilevel staff, with each personally recruited affiliate positioned immediately underneath them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel staff.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
A technology in every unilevel staff leg is outlined when a C2 or increased ranked Swych affiliate exists deeper within the leg.
This C2 or increased ranked affiliate caps off the primary technology of that leg, with the second starting instantly after.
If a 3rd C2 or increased ranked affiliate exists deeper within the leg, they capp of the second technology and the third begins underneath them.
If no such ranked affiliate exists, the second technology of that leg extends the total depth of the leg.
Utilizing this generational construction, The Buyer Orbit Workforce Bonus pays out 5% on as much as XX generations per unilevel staff leg:
- C2 ranked associates earn 5% on one technology per leg and a couple of% on any C1 quantity throughout their unilevel staff
- C3 ranked associates earn 5% on as much as two generations per leg and three% on any C1 quantity throughout their unilevel staff
- C4 ranked associates earn 5% on the primary two generations per leg and three% on a 3rd and 4% on any C1 quantity throughout their unilevel staff
- C5 ranked associates earn 5% on the primary two generations, 3% on a 3rd and a couple of% on a fourth and 5% on any C1 quantity throughout their unilevel staff
Word that C* ranks are distinctive to the Buyer Orbit Bonus and Swych doesn’t present qualification standards.
Recruitment Commissions
Swych associates are paid to recruit new associates:
- recruit an Important Pack affiliate and obtain $15
- recruit a Fundamental Pack affiliate and obtain $30
- recruit a Builder Pack affiliate and obtain $75
- recruit a Chief Pack affiliate and obtain $150
Residual Commissions
Swych pays residual commissions primarily based on rank:
- SP 500s earn $2 a day
- SP 1ks earn $3 a day
- SP 2Ks earn $7 a day
- SP 3Ks earn $10 a day
- Bronze 1 Stars earn $15 a day
- Bronze 2 Stars earn $21 a day
- Bronze 3 Stars earn $29 a day
- Bronze 4 Stars earn $36 a day
- Bronze 5 Stars earn $45 a day
- Silver 1 Stars earn $53 a day
- Silver 2 Stars earn $67 a day
- Silver 3 Stars earn $80 a day
- Silver 4 Stars earn $93 a day
- Silver 5 Stars earn $107 a day
- Gold 1 Stars earn $133 a day
- Gold 2 Stars earn $160 a day
- Gold 3 Stars earn $187 a day
- Gold 4 Stars earn $213 a day
- Gold 5 Stars earn $240 a day
- Platinum 1 Stars earn $267 a day
- Platinum 2 Stars earn $400 a day
- Platinum 3 Stars earn $533 a day
- Platinum 4 Stars earn $667 a day
- Platinum 5 Stars earn $800 a day
- Diamond 1 Stars earn $1333 a day
- Diamond 2 Stars earn $1600 a day
- Diamond 3 Stars earn $1867 a day
- Diamond 4 Stars earn $2133 a day
- Diamond 5 Stars earn $2400 a day
- Double Diamonds earn $2667 a day
- Triple Diamonds earn $5333 a day
- Blue Diamonds earn $8000 a day
- Black Diamonds earn $10,667 a day
- Crown Diamonds earn $13,333 a day
Matching Bonus
Swych pays a Matching Bonus on residual commissions paid to downline associates.
The Matching Bonus is paid through the identical unilevel compensation construction used to pay the Buyer Orbit Workforce Bonus.
Generations are as soon as once more used, capping off when a Bronze or increased ranked affiliate is present in a unilevel staff leg.
- Bronze 1 to Bronze 5 ranked associates earn a ten% match on one technology
- Silver and Gold ranked Matching Bonuses should not disclosed
- Diamond 1 and better ranked associates earn a ten% match on degree 1 and an undisclosed share match down one other 4 generations
Star Bonus
Silver Star and better ranked associates can qualify for the Star Bonus inside their first 30 days:
- Silver Star – refer two retail prospects, recruit three associates, generate 500 PV (300 PV should come from recruitment packs), and obtain a $200 Star Bonus
- Gold Star – refer 4 extra retail prospects, recruit six associates, generate 1000 PV (600 PV should come from recruitment packs), and obtain one other $200 Star Bonus
Silver Star – join and generated 500 PV inside your first 30 days (300 PV should come from recruitment packs)
Blessing Bonus
The Blessing Bonus is paid to Bronze and better ranked associates month-to-month:
- Bronze ranked associates obtain $200
- Silver ranked associates obtain $400
- Gold ranked associates obtain $600
- Platinum ranked associates obtain $800
- Diamond ranked associates obtain $1000
- Diamond+ ranked associates obtain $2000
Chief Bonus
Swych associates who join with a $1199.99 Chief Pack and are Bronze or increased qualify for the Chief Bonus.
The Chief Bonus pays on recruitment of a Chief Pack affiliate on as much as 5 ranges of recruitment (unilevel):
- Bronze ranked associates earn a $20 Chief Bonus on degree 1
- Silver ranked associates earn a $20 Chief Bonus on ranges 1 and a couple of
- Gold ranked associates earn a $20 Chief Bonus on ranges 1 to three
- Platinum ranked associates earn a $20 Chief Bonus on ranges 1 to 4
- Diamond+ ranked associates earn a $20 Chief Bonus on ranges 1 to five
Rank Achievement Bonus
Swych rewards associates for qualifying at Bronze 1 Star and better inside specified time durations:
- qualify at Bronze 1 Star inside 2 months and obtain $500
- qualify at Bronze 2 Star inside 4 months and obtain $700
- qualify at Bronze 3 Star inside 6 months and obtain $950
- qualify at Bronze 4 Star inside 8 months and obtain $1250
- qualify at Bronze 5 Star inside 12 months and obtain $1500
- qualify at Silver 1 Star inside 14 months and obtain $2000
- qualify at Silver 2 Star inside 16 months and obtain $2500
- qualify at Silver 3 Star inside 18 months and obtain $3000
- qualify at Silver 4 Star inside 20 months and obtain $3500
- qualify at Silver 5 Star inside 22 months and obtain $4000
- qualify at Gold 1 Star inside 24 months and obtain $5000
- qualify at Gold 2 Star inside 26 months and obtain $6000
- qualify at Gold 3 Star inside 28 months and obtain $7000
- qualify at Gold 4 Star inside 30 months and obtain $8000
- qualify at Gold 5 Star inside 32 months and obtain $9000
- qualify at Platinum 1 Star inside 36 months and obtain $10,000
- qualify at Platinum 2 Star inside 38 months and obtain $15,000
- qualify at Platinum 3 Star inside 40 months and obtain $20,000
- qualify at Platinum 4 Star inside 42 months and obtain $25,000
- qualify at Platinum 5 Star inside 46 months and obtain $30,000
- qualify at Diamond 1 Star inside 48 months and obtain $50,000
- qualify at Diamond 2 Star inside 50 months and obtain $60,000
- qualify at Diamond 3 Star inside 52 months and obtain $70,000
- Diamond 4 and better Rank Achievement bonuses should not disclosed
Word that if a Swych affiliate fails to qualify throughout the set time-period, they are going to earn 50% of the Rank Achievement Bonus.
There may be additionally a match accessible on downline Rank Achievement Bonuses, paid out down six ranges of recruitment (unilevel):
- SP 500 to SP 3K earns a 50% match on degree 1 (personally recruited associates
- Bronze 1 Star to Bronze 5 Star earn a 50% match on degree 1 and 10% on degree 2
- Silver 1 Star to Silver 5 Star earns a 50% match on degree 1 and 10% on ranges 2 and three
- Gold 1 Star to Gold 5 Star earns a 50% match on degree 1 and 10% on ranges 2 to 4
- Platinum 1 Star to Platinum 5 Star earns a 50% match on degree 1 and 10% on ranges 2 to five
- Diamond 1 Star and better earns a 50% match on degree 1 and 10% on ranges 2 to six
Becoming a member of Swych
- Important Pack – $99
- Fundamental Pack – $249.99
- Builder Pack – $499.99
- Chief Pack – $1199.99
The extra a brand new Swych affiliate spends the extra merchandise they obtain. Chief Pack associates are additionally capable of earn extra on recruitment of different Chief Pack associates.
Swych Conclusion
Whereas it’s not a 1:1 clone, Swych is actually a reboot of LiveSmart 360.
Sadly again in 2010 I used to be nonetheless determining BehindMLM’s overview templates, so I can’t level to a direct comparability.
Right here’s an article on the “LiveSmart 360 Million Greenback Match” although. In Swych it’s the “Million Greenback Matching Bonus”.
LiveSmart 360’s “Smartline” is gone however the two compensation plans are in any other case fairly comparable.
Then there’s the entire “Zorbmax” supply system. Once more, the product names have modified and it’s not a 1:1 replicated providing, however there’s vital overlap between Swych’s merchandise and what LiveSmart 360 provided.
Why is Swych being a reboot of LiveSmart 360 a possible drawback?
In BehindMLM’s 2017 Zilis overview I addressed LiveSmart 360’s early failures;
After launching with Zorbmax, LiveSmart 360 needed to “relaunch” with a brand new product a yr and a half later. The curiosity in Zorbmax as a flagship product merely wasn’t there to maintain the corporate.
As of January 2024, SimilarWeb was monitoring ~1600 month-to-month visits to “swych.com” and no visitors to “swychlife.com”.
Swych’s 2024 compensation advertising movies are hosted by Platinum 2 Star Roberto Grandis.
By the tip of 2024 Grandis had left Swych to launch Colony World, his personal oral strip MLM firm.
Particular to Swych I discovered that, whereas there’s an effort to encourage retail gross sales, it’s exhausting to disregard the recruitment commissions and bonuses (e.g. the Chief Bonus).
Retail buyer necessities don’t kick in till a Swych affiliate hits Bronze 1, at which level they’re required to be producing 5000 GV over a rolling 31-day interval.
In different phrases, the vast majority of associates are going to have the ability to run their Swych MLM enterprise as a pyramid scheme (recruitment with little to no retail).
The excellent news is sussing this out is simple. As a potential Swych affiliate you wish to ask your potential upline how a lot of their month-to-month 100 PV requirement is retail gross sales.
If it’s not at the very least 50 PV out of the required 100 PV, there’s a very good likelihood that affiliate is operating a pyramid scheme. You may additional affirm this by asking what number of associates they’ve recruited and evaluating that to their energetic retail prospects.
Pay-to-play, one other hallmark of an MLM pyramid scheme, can also be a difficulty.
Two of Swych’s bonuses are paywalled behind its Chief Pack, which simply occurs to be its costliest affiliate membership possibility.
In one among Swych’s compensation advertising movies, Roberto Grandis actually spells it out;
It solely will get higher with the Chief Pack. That is for the individuals which are actually seeking to earn essentially the most cash potential and wish the quickest outcomes.
Tying how a lot a recruited affiliate spends on membership to incomes potential is just not one thing you wish to see in an MLM firm.
The irony right here is whereas Swych offers an “FTC disclosure” assertion on their web site…
…it doesn’t tackle potential violations of the FTC Act (lack of retail gross sales, compensation disclosures and many others.).
Swych may clear up their compensation plan by requiring SP ranked associates to satisfy the minimal 3 retail buyer requirement, however since launching in 2019 have chosen not too.
As an MLM firm proprietor veteran, Mark McCool positively is aware of higher. Strategy with warning.
