Have the wheels come off Elon Musk?
Historical past is suffering from boastful enterprise house owners who hare overstepped the mark (and their skills) by dabbling exterior their space of particular information (Henry Ford was a notable instance) however Musk has blazed a extra spectacular path than most: interfering in political points everywhere in the world – the US clearly, UK along with his intervention within the “rape gangs’ scandal and Germany by seeming to again the far proper AfD get together in forthcoming elections.
That was through his bully pulpit X (previously Twitter.) The primary a part of Musk’s huge fortune derives from Tesla and, in keeping with the FT, Tesla gross sales are plummeting in Europe as patrons recoil from his EVs in protest at his politics. In Germany and France Tesla gross sales have been down round 60% in January regardless of general progress within the EV market.
Social media platform X has already taken a hammering due to Musk’s antics and, as soon as once more, he’s threatening to sue advertisers for abandoning the location. Over the past such spat he appeared to triumph as many backtracked. This time he is probably not so lucky.
Suing German and French automotive patrons is, presumably, not an possibility for Musk. Tesla is his largest achievement up to now. He could also be about to be taught a painful lesson about manufacturers.