Doubt that this one was within the plan. Nationwide is departing New Industrial Arts after its sale to WPP company Ogilvy. The mutual, which not too long ago took over Virgin Cash, has shortlisted Mom, Neverland and Leo Burnett with the latter suggesting {that a} community company relationship wasn’t the issue.
Nationwide chief buyer officer Catherine Kehoe says: “We’re very proud and grateful to have been on the coronary heart of NCA’s launch and development and need them each success sooner or later. After a profitable model relaunch, we at the moment are on the lookout for a brand new artistic company to assist us take the Nationwide model to the following stage.”
NCA adopted Kehoe from Halifax to Nationwide, resigning the substantial Halifax account within the course of. It has produced a few of its finest work for Nationwide: the TV sequence that includes Dominic West and a few vigorous posters knocking Nationwide’s non-mutual competitors.
An account battle with Ogilvy or elsewhere in WPP may very well be the problem. Ogilvy handles CRM for Lloyds whereas T&PM2 works for Nat West.
NCA and Ogilvy CEO James Murphy says: “That is unhappy information, and we’re happy with the favored and efficient work we have now created with Catherine and (director of manufacturers) Richard Warren. We want them and their crew the most effective for the long run and honest thanks for an exquisite partnership.”
