Zales* has launched a brand new marketing campaign developed in partnership with Anomaly in New York. The jewellery on the market at Zales in the present day is featured prominently within the promoting.
The marketing campaign is just not excessive idea, however it’s modern, dramatic, and it’s additionally clearly promoting (the place product and story are neatly intertwined).
The road “Personal It” punctuates the top of the movie, and based on the model it serves as a rallying cry for a brand new era of bijou lovers.
Anomaly additionally helped Zales place and title a brand new product line, Whimly, that includes each wonderful and demi-fine metals, and a vibrant colour palette. The brand new line is particularly designed to attraction to the model’s new deal with Zillennials.
“I’ve at all times personally beloved jewellery and appreciated it as a chance for any particular person to essentially specific themselves,” stated Franke Rodriguez, CEO at Anomaly New York.
*Zales was based in 1924 in Wichita Falls, TX. Within the early years of the corporate, the Zale brothers instituted a credit score plan whereby clients might pay “a penny down and a greenback per week,” making it simpler for the American employee to buy jewellery.
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