This partnership strengthens promoting integrity throughout the advert ecosystem, fostering a safer and reliable provide chain
NEW YORK, NY – GeoEdge, a worldwide chief in advert safety and high quality, has been chosen by Yahoo DSP to boost the safety and integrity of its promoting ecosystem. This collaboration reinforces Yahoo’s dedication to offering a safer, extra dependable setting for its expansive promoting platform throughout the complete provide chain.
By leveraging GeoEdge’s advert high quality service, Yahoo DSP elevates its infrastructure to make sure that advert creatives are safe and free from malware and content material dangers. As digital promoting faces rising person expertise and security threats, GeoEdge’s safety safeguards in opposition to malicious code, social engineering assaults, cloaking, and delicate promoting. Advert qc assist Yahoo in defending in opposition to high-risk and dangerous artistic content material, together with political and election adverts, safeguarding international audiences.
Commercial
“Safety and person belief are on the core of what we do at Yahoo DSP. GeoEdge’s revolutionary advert safety expertise permits us to proactively stop dangerous adverts from reaching our customers and preserve a trusted setting for advertisers and publishers. This partnership permits us to remain forward of evolving dangers whereas making certain that our advert stock stays safe and compliant,” mentioned Giovanni Gardelli, VP Advertisements Knowledge Merchandise, Yahoo DSP.
This partnership permits Yahoo DSP to satisfy rigorous advert high quality requirements throughout the complete provide chain. By blocking pathways exploited by menace actors, Yahoo DSP delivers a safer on-line expertise for thousands and thousands of customers. GeoEdge additionally helps Yahoo Backstage’s model security performance, together with IAB class filtering and inventive language identification for Yahoo DSP’s writer companions. The collaboration not solely boosts advertiser confidence, but in addition ensures a safe and compliant setting to maximise marketing campaign efficiency.
“GeoEdge is proud to associate with Yahoo DSP to boost the requirements of advert safety throughout its expansive market,” mentioned Amnon Siev, CEO of GeoEdge. “By blocking the paths that malicious campaigns take by means of DSPs and SSPs to succeed in customers, we’re offering a seamless, safe expertise that advantages publishers, advertisers, and customers alike.”
With sturdy person expertise and security protections, Yahoo DSP strengthens its dedication to delivering high-quality advert experiences to international shoppers. Collectively, Yahoo DSP and GeoEdge guarantee advert integrity throughout the complete provide chain, stop menace actors from infiltrating the digital promoting ecosystem, and preserve a dependable on-line expertise for all customers.
About Yahoo
Yahoo serves as a trusted information for lots of of thousands and thousands of individuals globally, serving to them obtain their targets on-line by means of our portfolio of iconic merchandise. For advertisers, Yahoo Promoting provides omnichannel options and highly effective information to have interaction with our manufacturers and ship outcomes. To study extra about Yahoo, please go to yahooinc.com.
About GeoEdge
GeoEdge is on the forefront of fixing programmatic advert high quality challenges, uniting the digital world with safe and interesting promoting experiences. GeoEdge’s advert high quality and safety expertise empowers publishers, apps, and platforms to stop malicious, low-quality, and non-compliant adverts throughout CTV, cellular, and net. With real-time safety, GeoEdge ensures that advert stock stays clear and compliant, offering full management over the advert expertise. Study extra at: www.geoedge.com
