Lastly, Ogilvy U.Okay. helped Dove rating one other Grand Prix for its “Actual Magnificence: Self-Esteem Venture,” which received the Glass Lion for Change.
Rob Reilly, WPP’s international chief inventive officer (CCO), mentioned: “In a world more and more formed by AI, genuine human creativity with integrity instructions a rising premium,” including: “This yr’s winners from throughout WPP brilliantly showcase how our companies are proudly owning innovation and know-how, to not substitute creativity, however to amplify it.”
The award bookends a bumpy first half of the yr for the U.Okay.-based advert community.
WPP kicked off the yr by ceding its crown because the world’s largest advert community by income to French rival Publicis Groupe. By Spring, an unpopular return-to-office mandate drew over 16,000 signatures of protest. This was adopted by an unspecified variety of layoffs at its media arm, Group M, renamed WPP Media shortly after.
The seek for Learn’s successor is on, with each exterior and inside candidates advised by business sources as contenders for the job.
Within the different particular Cannes Lions classes, Omnicom’s DDB received Community of the Yr, and Publicis Conseil was named Company of the Yr.
OMD Worldwide received Media Community of the Yr.
