Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Primarily based in New York, the French nationwide spent six years on the world magnificence big and took on the transformation a yr in the past. She began out as a administration advisor at Accenture in 2000 earlier than switching into the digital advertising area.
Choueiri has rather a lot on her plate: she’ll be liable for designing, implementing and embedding the operations that underpin WPP’s three-year progress plan, Elevate28. Her job is to steer organisational transformation and construct a brand new mindset throughout the group.
WPP CEO Cindy Rose mentioned: “Delivering on our Elevate28 technique requires us to basically rework how we function and the way we present up for shoppers. Anne-Isabelle has a confirmed observe file of main this sort of evolution at scale throughout operations, know-how and tradition in progressive methods. She is strictly the chief we have to drive daring, lasting change at WPP.”
Choueiri mentioned: “I sit up for working with Cindy and her workforce to remodel how we function and ship for our shoppers – guaranteeing we proceed to construct built-in options that drive actual impression. Lasting transformation requires the precise tradition and operational mindset and I’m excited to assist construct an surroundings the place innovation thrives and our individuals are empowered to embrace change.”
WPP is asking it a brand new position, though Silvia Sparry has been world chief transformation officer of WPP Media since June 2022, whereas Anji Henry was made chief technique and transformation officer for enterprise know-how in 2024. Choueiri would be the eighth lady on WPP’s (now) 19-strong government committee.
