WooCommerce thanks emails attain prospects at their most engaged second — instantly after buy, providing you with a first-rate alternative to extend loyalty and repeat gross sales.
Nonetheless, WooCommerce’s default e mail performance lacks segmentation, automation flows, and personalization. You may’t measure success, check variations, or deal with VIP prospects otherwise. For that, you want an e mail instrument with a circulation builder and behavioral triggers.
Learn on to be taught why thanks emails enhance buyer retention and tips on how to customise them for max influence.
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What’s a WooCommerce thanks e mail?
A WooCommerce thanks e mail confirms and thanks your buyer for appearing, equivalent to making a purchase order or registering for inventory updates.
Your thanks emails can kind a part of your transactional emails, equivalent to order confirmations, or be a part of the circulation, in a separate e mail with a reduction. In any case, your e mail instrument will set off them routinely when your buyer enters a workflow.
As an example, a buyer who makes a purchase order will enter your order affirmation or fee workflow, and your e mail instrument will routinely ship the e-mail.
Try the screenshot beneath of an order affirmation e mail in Omnisend — it triggers when prospects pay for the order, and sends a thanks e mail:
Listed below are the commonest emails for thanking prospects:
- Processing order e mail: The primary e mail your buyer receives after inserting an order. It confirms that fee was obtained and serves as an preliminary thanks.
- Accomplished order e mail: This goes out after achievement — both cargo, supply, or following obtain if it’s a digital product. It’s your ultimate probability to say thanks and ensure that all the things’s okay.
- Order on maintain e mail: Solely relevant when an order wants handbook assessment. This might be for pending funds, to thank the client for his or her persistence, or present the following steps.
Your “Processing” and “Accomplished order” emails are golden alternatives to point out your appreciation, construct belief, and make your buyer really feel valued.
How thanks emails enhance buyer loyalty
Thanks emails get opened. Not like promotional messages combating for consideration, prospects actively search for these transactional emails. They need affirmation that their order went by way of and want particulars about what occurs subsequent.
Order and transport affirmation emails convert 22x higher than marketing campaign emails, with order confirmations having a 13.06% click-to-conversion fee in 2024.
Grasp tea blender Harney & Sons takes benefit of the chance, thanking its prospects so as affirmation emails and offering a reduction on their subsequent order:
Customary WooCommerce emails miss this chance. Generic templates ship forgettable messages that accomplish the naked minimal — confirming the transaction. Moreover, there’s no customization potential with default WooCommerce automated emails.
Customized thanks emails flip this touchpoint right into a loyalty-building second that strengthens your reference to prospects.
Advantages of custom-made thanks emails
There are three the reason why it’s best to customise your thanks emails:
1. Your model stays memorable
Customized emails that includes your emblem, colours, and voice reinforce who you’re. Prospects affiliate their constructive buy expertise along with your visible id. Generic emails mix into the inbox, however branded ones remind prospects why they selected you.
2. Purchaser confidence replaces doubt
Offering your prospects with their order particulars, transport timelines, and make contact with data prevents anxiousness. Prospects know what they purchased, and when it arrives. Uncertainty results in help tickets and cancellations. Transparency creates assured patrons who store once more.
3. Income continues after checkout
Thanks emails can current associated merchandise when curiosity peaks. Somebody who purchased trainers would possibly want socks or water bottles, and a first-time low cost code encourages that subsequent buy. You can too request critiques to generate social proof.
WooCommerce e mail advertising and marketing automation sends thanks emails immediately after buy, delivering confirmations when prospects count on them and capitalizing on peak engagement.
The Gin Method quadrupled e mail income utilizing Omnisend’s automated flows. Welcome collection, deserted cart restoration, and personalised campaigns that includes month-to-month gin alternatives now generate 25% of e mail advertising and marketing income.
Learn the case examine right here.
Methods to arrange thanks emails in WooCommerce
WooCommerce has default emails which you can edit with thanks notes, together with:
- New order
- Cancelled order
- Failed order
- Order on maintain
- Processing order
- Accomplished order
- Refunded order
- Order particulars
- Buyer word
- Reset password
- New account
Nonetheless, these emails have restricted design potential, and the default e mail system doesn’t enable for advertising and marketing, equivalent to really useful merchandise. All emails are transactional, and also you don’t get e mail analytics for perception into opens, clicks, and conversions.
Methodology 1 — Primary customization in WooCommerce
Your normal e mail templates stay in WooCommerce > Settings > Emails.
Every template provides topic traces, headings, and extra content material fields. Placeholder tags like {order_number} pull order knowledge routinely:
Right here’s an instance of a inventory thanks e mail after buy template with the settings above:

International design adjustments apply to all emails. You may add your emblem because the header picture, decide colours for hyperlinks and backgrounds, and add footer textual content. Particular person merchandise settle for Buy Notes that seem so as emails.
Right here’s a screenshot of the e-mail template design editor:

Nonetheless, you may’t phase prospects, observe opens, or A/B check variations. Each buyer receives equivalent formatting no matter historical past or preferences.
Supply occurs through PHP mail() with out authentication. Emails typically land in spam or by no means arrive. Customized domains want handbook SPF/DKIM configuration outdoors WooCommerce.
Superior adjustments require PHP data. You may edit template information like email-header.php in your baby theme or use WooCommerce hooks to inject content material however it’s not precisely simple.
WooCommerce emails work properly for primary order confirmations. In the meantime, advertising and marketing options like automation workflows, click on monitoring, and dependable inbox supply require third-party instruments.
Methodology 2 — Superior customization with Omnisend
Omnisend is one of the best WooCommerce e mail plugin for automations, segmentation, and personalization. Your thanks emails can have product suggestions primarily based on procuring historical past and habits, plus dynamic low cost codes.
Organising the automation
Set up Omnisend for WooCommerce in Plugins > Add Plugin. Activate and join your account when prompted. Merchandise and prospects sync routinely.
Inside Omnisend, navigate to Automations > Create workflow. Choose Order Comply with-up or Order Affirmation from the template library:
- Order Comply with-Up is finest for e mail sequences that come after confirmations, equivalent to assessment requests
- Order Affirmation is finest if you would like this transactional e mail to say thanks, with product suggestions
The visible automation builder will open with pre-configured triggers and timing for both circulation.
Customizing thanks emails
Click on any e mail block within the circulation builder, equivalent to this:

A sidebar will then load with the e-mail template:

Click on Edit content material to regulate colours, messaging, and add dynamic product blocks that show primarily based on buy historical past. Thanks emails can embody assessment requests, loyalty factors, or class suggestions. Click on End enhancing when you’re completely happy:

When you’re again within the circulation editor, set delays wherever from speedy to 30 days in your post-purchase e mail automation. Add circumstances primarily based on order whole, product kind, and extra.
Testing and optimization
Cellular rendering can break picture and media-heavy e mail designs. Examine yours on precise telephones, not simply preview instruments, and ship a number of assessments to find damaged hyperlinks and lacking photographs earlier than prospects see them.
Cut up testing uncovers shocking winners. Topic traces you hate would possibly double open charges. Plain textual content typically beats fancy HTML. Omnisend helps you to run break up assessments for e mail variations — you may then decide the profitable model to extend conversions.
Income monitoring connects every e mail variation to precise gross sales, eradicating opinion from optimization choices. If one e mail generates 20% extra income than one other, it’s worthwhile to know so that each ship will increase your return on funding.
“WooCommerce’s inventory emails are constrained by the WordPress dashboard. Omnisend supplies a extra intuitive, feature-rich third-party management panel that places transactional and advertising and marketing emails in a single place. You get a extra skilled e mail instrument with correct analytics to refine your thanks emails.”
— Evaldas Mockus, VP of Progress at Omnisend
What do you have to embody in a WooCommerce thanks e mail?
Your thanks e mail arrives when prospects really feel finest about their buy. Make it rely with these six parts that affirm, join, and convert:
- A real “thanks”: Open with honest appreciation. Prospects had numerous choices, however selected you. Make them really feel valued, not like one other transaction quantity.
- Order and transport particulars: Show order quantity, gadgets bought, and whole paid prominently. Embrace monitoring hyperlinks and anticipated supply dates. Add clear return insurance policies and help contacts to stop confusion.
- Customized product suggestions: Generic solutions waste area. Omnisend dynamically inserts merchandise primarily based on precise buy historical past. Operating shoe patrons see moisture-wicking socks, not random bestsellers.
- A next-purchase low cost: Embrace a ten–15% low cost that expires in 30 days. Lengthy sufficient to think about their subsequent buy, quick sufficient to behave. The proportion issues lower than exhibiting you need their enterprise once more.
- Assessment request: Product critiques want the Goldilocks timing — not too early when pleasure peaks, not too late when reminiscence fades. Seven days is sufficient utilization time.
- Social media hyperlinks: Place Instagram, Fb, and YouTube icons on the backside of your thanks e mail. Let prospects have interaction on their most popular platform. Some need unique previews, others be a part of communities for suggestions and tips.
Style retailer Chrome Industries hits most of those standards in its order affirmation e mail beneath, main with a thanks word, clarification on the following communication, a social media point out, after which the order particulars:

Right here’s a template you may seize in your thanks emails:
Topic: Your (Firm title) order is confirmed! #(Order quantity)
Hey (Buyer title),
Woo-hoo! Your order is in and we’re on it!
Order #(Order quantity) | (Date)
What you ordered:
- (Product title) ((Measurement/Variant)) – (Value)
- (Product title) – (Value)
- Delivery ((Methodology)) – (Value)
- Complete: (Complete worth)
What’s occurring now: → Our workforce is packing your gadgets with care → We’ll e mail monitoring data when your bundle ships (often inside 24 hours) → Anticipated supply: (Date vary)
Questions? Want adjustments? Simply hit reply.
Thanks for procuring with us!
The (Firm title) Group
Copy textual content
Omnisend helps you to create equally efficient order affirmation and thanks emails for WooCommerce. Visible workflows substitute code enhancing. Take a look at totally different low cost quantities, alter e mail timing, and observe which variations drive repeat purchases.
Guarantee your WooCommerce emails land within the inbox
Deliverability points can forestall your post-purchase thanks e mail from reaching prospects. The excellent news is there’s a straightforward repair for many issues.
Why aren’t my WooCommerce emails sending?
It’s often as a result of PHP mail() lacks authentication. WordPress sends emails by way of your server with out SMTP credentials, so receiving servers reject them.
Your internet hosting server isn’t an e mail server — the result’s your emails vanishing with out error messages or bounce notifications.
The repair requires SMTP authentication or a devoted e mail service. WooCommerce alone can’t remedy supply issues as a result of the problem begins at your server degree.
Methods to cease your WooCommerce emails from going to spam?
Authentication is step one through SPF, DKIM, and DMARC information, which inform e mail suppliers you’re authentic and never a spammer spoofing addresses. Free e mail providers like @gmail.com instantly flag enterprise messages as suspicious.
Promotional language in transactional emails can set off spam filters. Phrases like “sale,” “low cost,” or “restricted provide” don’t belong so as confirmations. Preserve language centered on order particulars and transport data. Nonetheless, you may embody product suggestions.
Area status takes years to construct, seconds to destroy. Spam complaints from lacking unsubscribe hyperlinks trigger everlasting blacklisting. GDPR violations carry fines alongside supply failures. So, make it simple for purchasers to decide out.
Omnisend supplies a whole e mail infrastructure. Authentication occurs throughout setup, IP status comes pre-established, and compliance instruments separate e mail sorts appropriately. Your retailer sends reliably whilst you deal with income.
Automate thanks emails in WooCommerce as we speak
Thanks emails hit inboxes when prospects care most, but default confirmations waste this chance on order particulars alone.
WooCommerce sends everybody the identical message, and there’s no open monitoring, no click on knowledge, and no manner to enhance. Generally, your promotional thanks emails vanish into spam folders attributable to improper authentication.
Omnisend’s circulation builder helps you to create e mail sequences past primary confirmations with multi-step journeys that thank prospects, request critiques, and counsel associated merchandise.
Every e mail has customized delay triggers, sending primarily based in your settings and buyer habits, and authentication is automated to enhance deliverability.
Be part of Omnisend to create automated thanks emails that generate gross sales
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FAQs
WooCommerce handles order notifications solely. Welcome collection, cart restoration, and buyer win-back campaigns require advertising and marketing automation plugins.
Your buyer’s fee triggers affirmation emails immediately. Discover templates at WooCommerce > Settings > Emails > Processing order. Default messages work, however can’t phase prospects or observe opens.
Order updates, transport notices, and password reset emails exit routinely. The whole lot else — product suggestions, assessment requests, loyalty packages — requires exterior instruments since WooCommerce isn’t a advertising and marketing platform.
WooCommerce’s “Accomplished order” template serves as your thanks e mail. Edit it underneath e mail settings or substitute it with Omnisend workflows so as to add assessment requests, personalised suggestions, and rewards.
You may’t with out code. WooCommerce supplies twelve templates — take it or depart it. Plugins like Omnisend add limitless workflows, triggers, and e mail sorts with visible builders.