WooCommerce Product Suggestions For Greater Gross sales

Studying Time: 16 minutes

These continuously purchased collectively, comparable gadgets, lately considered, and different WooCommerce product suggestions you see have the unimaginable knack of accelerating conversion charges and common order values, making them a must have in your retailer.

The psychology behind them is simple sufficient to understand. Your prospects transfer by way of their buy with some concept of what they want, however don’t all the time discover the product or pairing that makes them purchase. A contextual advice offers what they want, and also you win the sale.

WooCommerce has plugins for rule-based product suggestions that you just set, and AI suggestions that analyze your merchandise and suggest for you. Moreover, there are off-site product suggestions through electronic mail, with a instrument akin to Omnisend.

This text offers a complete information to product suggestions for WooCommerce, together with the very best official and third-party plugins, setup directions, and greatest practices.

What are WooCommerce product suggestions?

A portion of your prospects will need assistance past mega menus and real-time search to find essentially the most appropriate merchandise for them. Product suggestions fill the hole, showing at optimum moments on-site and off-site throughout advertising and marketing channels.

What’s a product advice?

A product advice suggests gadgets prospects may need based mostly on their exercise or filters you configure in your retailer settings. It could possibly seem as a front-end widget or component in your WooCommerce retailer or in your advertising and marketing channels, akin to electronic mail.

Sorts of product suggestions in WooCommerce

Product advice varieties in WooCommerce embrace:

• Greatest-sellers reveal the gadgets with the best gross sales quantity over a interval you outline
• Lately added showcases the most recent merchandise in your catalog for repeat guests
• Most considered, highlights merchandise with the best site visitors and shopping exercise
• Just like previous purchases, pulls gadgets from matching classes based mostly on order historical past, excluding merchandise purchased inside the final yr
• Lately considered reveals what a buyer checked out throughout current periods, helpful for browse abandonment campaigns
• Continuously purchased collectively, identifies gadgets generally bought in the identical order for pure cross-sells and “Clients who purchased X additionally purchased Y” sections

How suggestions affect conversions and common order worth

Product suggestions positively affect conversion charges and AOV as a result of they ship customized, high-quality buying experiences.

Clients who land in your WooCommerce retailer achieve this as a result of they need to purchase one thing, however there’s no assure that the web page they’re on is the right product, nor that your buyer is prepared to maintain looking for it.

A product advice delivered on the web page your buyer is viewing can shorten their discovery and path to buy. Relying in your advice widget, you can bundle, cross-sell, or upsell and create a better order worth.

The personalization issue extends to your advertising and marketing channels as properly, with Omnisend’s 2025 Ecommerce advertising and marketing Report displaying that cross-sell emails had 21.12% click-to-conversion charges, greater even than browse and product abandonment emails.

Official WooCommerce product advice instruments and documentation

WooCommerce installations sometimes embrace upsells and cross-sells, though they typically have important design and personalization limitations.

To arrange an upsell or cross-sell:

1. Log in to WordPress
2. Head to Merchandise within the sidebar
3. Click on Edit on the product you need to add an upsell or cross-sell to
4. Head all the way down to the Product knowledge tab
5. Click on Linked Merchandise and seek for a product so as to add it:

Right here’s how native cross-sells and product suggestions seem by default:

If you wish to create extra superior product suggestions, you possibly can set up the official Product Suggestions for WooCommerce by Woo extension, which helps you to add advice components to your theme.

Native extensions developed by Woo present one-click set up, and in contrast to third-party instruments, don’t ask you to create new accounts or log in to an exterior dashboard. Moreover, they’ve intensive documentation and group notes.

There are two native WooCommerce extensions to contemplate:

1. WooCommerce Product Suggestions extension

Score: 4.5/5 based mostly on 15 critiques

Product Suggestions for WooCommerce allows you to construct advice engines with context-aware guidelines, akin to displaying merchandise from the presently considered class or limiting to gadgets priced greater than what your buyer is viewing:

Appropriate for upsells, cross-sells, and continuously purchased collectively recommendations utilizing order historical past to establish product relationships and generate suggestions with out guide enter.

20+ theme places are supported throughout product pages, cart, checkout, and post-purchase pages, with every customizable by class, tags, attributes, and worth. The precedence adjusts based mostly on recognition, rankings, or conversion charges.

Professionals

• Automates recommendations with out guide product choice
• Tracks efficiency with income and conversion analytics
• Builds WooCommerce advice engines in bulk with context-aware guidelines

Cons

• Restricted design customization, theme-dependent
• Damaged performance reported with “Purchased collectively” and “Additionally purchased” suggestions not producing

When to make use of it

Think about this selection in case you have a small SKU retailer (fewer than 50) and need to automate cross-sells and upsells based mostly on buy patterns, show lately considered gadgets, and monitor which recommendations convert utilizing built-in analytics.

2. Product Bundles for WooCommerce extension

Score: 4.7/5 based mostly on 148 critiques

Product Bundles for WooCommerce integrates with Product Suggestions, letting you robotically show each bundle that features a product when prospects view that merchandise:

Group easy, variable, and subscription merchandise into packages, choose variations or whole traces, and apply reductions to particular person gadgets or the entire bundle, and modify pricing accordingly.

It manages assembled merchandise utilizing inventory-tracked elements, whether or not components are offered individually or in bundles, and updates inventory throughout each. 

Your prospects can construct pick-and-mix bins inside the minimal and most amount limits you set, with really useful merchandise cross-sold all through.

Professionals

• Manages stock throughout bundled and particular person product gross sales
• Helps dynamic bulk reductions at amount thresholds
• Integrates with Product Suggestions for automated cross-promotion

Cons

• Doesn’t allow you to add one product bundle to a different bundle, so solely helps easy bundles and product combos
• Some customers report indexing points that stop the extension from analyzing orders correctly

When to make use of it

It’s appropriate for shops of all sizes and is a worthwhile addition to the Product Suggestions for WooCommerce extension whenever you need to low cost packages, provide pick-and-mix bins, and suggest bundles containing gadgets that prospects are viewing.

Greatest third-party WooCommerce product advice plugins

Ought to WooCommerce’s extensions for product suggestions show too primary in your buyer journey, you possibly can set up third-party WooCommerce product suggestions plugins that present better personalization alternatives.

Find out how to consider a WooCommerce product suggestions plugin

Observe these steps to slim down your plugin checklist:

• Critiques and optimistic dialogue: Most WooCommerce product suggestions plugins have a number of critiques, however of their absence, you possibly can normally discover Reddit, Quora, and discussion board discussions, in addition to YouTube movies and LinkedIn posts.
• Pricing checks: Free ceaselessly plans ought to ideally present entry to all options. In any other case, it’s best to subscribe to a paid trial for a premium plan. Overview all of the plans accessible for affordability at scale.
• Advice scope: Your plugin ought to be capable to suggest merchandise within the format your prospects want, akin to continuously purchased collectively, lately considered, and comparable gadgets based mostly on class and worth

Overview of prime plugins, options, and comparability

Try these third-party WooCommerce product advice plugins:

1. Associated Merchandise – Create Upsells, Cross-sells, and Product Suggestions for WooCommerce

Associated Merchandise by WebToffee disables the default WooCommerce associated merchandise function and replaces it with templates and the power to indicate merchandise by class, tags, and filters for subcategories, enhancing the standard of your recommendations.

2. Leo Product Suggestions for WooCommerce

Leo Product Suggestions for WooCommerce offers a novel Ajax add-to-cart function inside your suggestions and allows you to suggest merchandise in grids along with sliders with assist for the Gutenberg editor, Elementor, Divi, and WPBakery web page builders.

3. Product Advice Quiz for eCommerce

Product Advice Quiz for eCommerce allows you to construct quizzes that suggest merchandise to prospects based mostly on their solutions. Its AI quiz builder creates skilled templates, and you’ll combine them into your website with popups, inline blocks, and embeds.

4. UpsellWP

UpsellWP covers the complete buy journey with checkout order bumps, cart cross-sells, continuously purchased bundles, and post-purchase provides. One-click acceptance lets prospects add suggestions with out requiring web page refreshes.

5. Associated Merchandise for WooCommerce

Associated Merchandise by peachpay randomizes recommendations on each web page load, pulling from classes, tags, or attributes to maintain suggestions recent. The shortcode system allows you to embed suggestions in posts, pages, and widgets past customary product pages.

6. CartFlows

CartFlows creates multi-step gross sales funnels with distraction-free checkout pages optimized for conversions. Import pre-made templates to begin promoting instantly or customise each component to match your branding.

7. WPB Associated Merchandise Slider for WooCommerce

WPB Associated Merchandise Slider replaces default WooCommerce suggestions with an animated slider. Two design themes are included, each of that are responsive. The Professional model provides customized product choice, upsell sliders, and magnificence customization choices.

8. Upsell Funnel Builder for WooCommerce

Upsell Funnel Builder creates post-purchase provides, order bumps, and continuously purchased collectively suggestions throughout product, checkout, and thanks pages. Makes use of shortcodes and offers a sandbox for enhancing earlier than publication.

The desk under offers an entire function comparability between these plugins:

AI product suggestions for WooCommerce

WooCommerce doesn’t have AI product advice options by default, so if you would like AI, an extension with such options is important. As an illustration, Product Advice Quiz makes use of AI to counsel questions and create quiz templates.

Some extensions have options that sound like AI, akin to UpsellWP’s Good Product Suggestions, however these make the most of guidelines outlined in software program quite than AI. 

Moreover, a number of plugins promise AI however have only a few critiques to confirm their claims. AI Product Suggestions by Azent Labs and Good Associated Merchandise by sharkthemes are two examples that warrant extra analysis.

How AI advice engines work for WooCommerce

Our analysis reveals that 38% of shoppers respect AI’s means to tailor suggestions, and 31% say they like the way it hastens the buying course of.

AI engines obtain this by analyzing your merchandise, orders, and buyer segments, then utilizing ChatGPT or comparable logic to foretell which gadgets particular person customers are more likely to buy based mostly on their shopping patterns and buy historical past.

An AI’s step-by-step course of appears like this:

• Collects knowledge on merchandise, orders, and buyer conduct
• Identifies patterns in buy combos and shopping habits
• Predicts which gadgets enchantment to particular person customers
• Generates customized suggestions in real-time
• Learns from acceptance and rejection to refine future recommendations

AI vs. rule-based product suggestions

Rule-based suggestions comply with mounted standards that you just set, akin to displaying merchandise from the identical class or worth vary. In distinction, AI suggestions show merchandise based mostly on buyer conduct and patterns throughout your whole retailer’s transaction historical past.

When AI product recommendations make sense

AI suggestions justify their value when you may have a considerable order historical past for the algorithm to be taught from. You possibly can then personalize at scale, produce higher suggestions over time, and improve buyer satisfaction.

As an illustration, in case you have a busy dropshipping retailer, You’re a prime candidate for AI product suggestions for WooCommerce, which may enhance the relevance of your choices.

Nonetheless, your retailer ideally wants a whole lot of merchandise and diversified buyer buying patterns to see significant returns. You probably have a smaller catalog with apparent pairings, then rule-based product suggestions work high-quality.

Step-by-step: Find out how to arrange product suggestions in WooCommerce

You don’t want an intensive information on organising product suggestions inside WooCommerce as a result of the steps are easy:

1. Log in to WordPress
2. Head to Merchandise within the sidebar
3. Click on Edit on the product you need to add an upsell or cross-sell to
4. Head all the way down to the Product knowledge tab
5. Click on Linked Merchandise and seek for a product so as to add it
6. Add your product, Replace the web page, and test it to make sure it’s pulling by way of

The one prerequisite is having a couple of product uploaded to your retailer. You probably have that, you possibly can create a local cross-sell/upsell inside a couple of minutes.

Establishing product suggestions with a third-party plugin

Make a backup of your website and replace your WordPress configuration and WooCommerce plugin to the most recent model in the event that they aren’t already. Then comply with these steps:

1. Log in to WordPress
2. Obtain the .zip file in your product advice plugin
3. Navigate to Plugins > Add Plugin within the sidebar
4. Choose Add Plugin 
5. Click on Select File or drag-and-drop the plugin .zip into the uploader
6. Choose Set up Now

Alternatively, in case your plugin is offered inside the WordPress Plugin Listing: 

1. Log in to WordPress
2. Navigate to Plugins > Add Plugin within the sidebar
3. Find the Search plugins search field and seek for your plugin by identify
4. Discover your plugin and click on Set up Now

Relying in your plugin’s capabilities, you possibly can then:

• Create sliders and grids to showcase your merchandise
• Create quizzes and different interactive components
• Outline guidelines for suggestions
• Copy and paste shortcodes or configure web page location settings

Including product suggestions to product, cart, and checkout pages

Some WooCommerce suggestions plugins have Gutenberg, Elementor, Divi, or different page-builder blocks for straightforward additions to your website, and even higher, they’ve shortcodes that allow you to to rapidly add your product suggestions to any web page.

Offered you may have management over the place your product suggestions seem, we suggest testing these differing kinds:

• Upsells: The place you suggest the dearer model of an merchandise, or a bundle that will increase the typical order worth. Works greatest when your buyer expects a selected consequence, akin to moisturizing dry pores and skin, and is prepared to pay extra for a greater consequence.
• Cross-sells: These improve the amount of things in your buyer baskets and assist shift merchandise in a number of classes, akin to coasters when individuals are taking a look at mugs. They work nice for comparatively low-cost gadgets.
• Associated merchandise: You aren’t making an attempt to cross-sell or upsell right here, however quite, enhance the standard of your navigation and assist prospects discover extra related merchandise.
• Individuals additionally purchase (continuously purchased collectively): Just like associated merchandise, solely this time you’re utilizing different individuals’s purchases to affect new prospects. Add social proof, and these suggestions develop into gross sales winners.

Testing, measuring efficiency, and ongoing optimization

Measuring the efficiency of your product suggestions requires a plugin with analytics:

• UpsellWP tracks conversion charges and income per marketing campaign within the free model, with the Professional model including detailed efficiency metrics throughout buyer segments
• CartFlows Professional offers superior analytics monitoring conversions, income, and buyer conduct all through funnels
• Upsell Funnel Builder consists of behavioral reporting displaying what number of instances provides had been considered, accepted, or eliminated, plus gross sales reviews monitoring product efficiency over time and by class

Click on-through fee on suggestions, conversion fee for instructed merchandise, common order worth, income per customer, and acceptance fee for upsell provides matter most.

WooCommerce product advice quizzes

You probably have a whole lot of SKUs or advanced buyer journeys, then a WooCommerce product advice quiz plugin will assist them discover appropriate merchandise.

Why quizzes work so properly for product discovery

Quizzes are implausible for product discovery as a result of they use the purchasers’ personal solutions, quite than guidelines and AI, to counsel gadgets. The standard of recommendations is greater, and you’ve got extra management over which merchandise get displayed.

Think about these components:

• Questions slim the catalog based mostly on buyer solutions quite than forcing them to browse classes
• Clients be taught what issues in your product class whereas the quiz filters choices
• Somebody unfamiliar with specs nonetheless reaches the precise product with guided questions
• Choice knowledge and speak to info captured throughout the quiz can sync with Omnisend, serving to you section your viewers and ship customized advice flows and campaigns

Find out how to create a WooCommerce product advice quiz

Set up the Product Advice Quiz for WooCommerce plugin in your WooCommerce retailer. It’s free plan helps 100 quiz responses/month, and paid plans begin from $29/yr:

This plugin has an AI-powered quiz builder and allows you to create quizzes with a number of choices to assist prospects uncover merchandise on their very own phrases. It additionally integrates with Omnisend, syncing solutions and speak to info for focused electronic mail campaigns.

After set up, comply with these steps:

1. Head to Product Quiz in your WordPress sidebar and choose Grant Entry

2. Click on Approve when the dialogue popup seems:

3. Choose + new quiz

4. Browse the template library and choose Use this template:

5. Observe the steps within the Quiz Builder to create your quiz:

6. Optionally, hook up with Omnisend. In Omnisend, go to > Apps > seek for Product Advice Quiz > click on on Join Now > copy an API Key. Then add that API key to your Product Advice Quiz account.

Connecting WooCommerce product suggestions with Omnisend automation

Product suggestions convert greatest whenever you join what occurs in your website with what prospects see of their inbox. 

A quiz in your retailer captures preferences. Electronic mail automations and campaigns then use these solutions alongside shopping patterns and buy historical past to counsel merchandise that match what somebody desires.

Omnisend performs an important position throughout each channels:

• First, it integrates along with your retailer and may sync preferences and buyer knowledge collected through quizzes and varieties
• Second, it automates the cross-sell, follow-up, and extra flows that win gross sales

Right here’s methods to create the connection and take advantage of Omnisend:

Syncing WooCommerce merchandise and buyer conduct to Omnisend

Set up the Omnisend Join plugin and carry out a one-time historic sync, pulling your merchandise, contacts, and orders into the instrument:

Each buyer motion is transmitted on to Omnisend because it happens. Product particulars, together with pricing, descriptions, photographs, and inventory ranges, keep present with steady sync, making certain your electronic mail product suggestions keep updated.

Should you haven’t created an Omnisend account but, its free ceaselessly plan offers entry to all customary options, together with 24/7 assist.

Electronic mail product suggestions for WooCommerce

You possibly can add the Product Recommender Merchandise to campaigns and automations, robotically pulling as much as 12 merchandise with present pricing, photographs, and descriptions refreshed at ship time.

The picture under reveals the several types of product recommenders in Omnisend:

Use circumstances embrace:

• Welcome collection, reveals best-sellers or new arrivals to introduce your catalog
• Browse/cart abandonment emails with product reminders to help income restoration from hesitant and distracted prospects
• Put up-purchase flows, recommending complementary merchandise and cross-sells that improve buyer lifetime worth

Product suggestions are one of many core causes behind Omnisend’s spectacular buyer outcomes, with shops seeing a median $68 ROI for each $1 spent.

SMS and omnichannel advice campaigns

Electronic mail handles detailed product showcases with a number of suggestions and pictures. SMS follows with time-sensitive triggers when somebody abandons their cart or hasn’t responded to the e-mail marketing campaign. The stream instance under reveals this in motion:

Character limitations imply that SMS works greatest when linking to a personalised touchdown web page, product showcase, or single product advice, quite than displaying a number of gadgets. The textual content will increase urgency whereas the vacation spot web page delivers the complete choice.

Instance workflows for browse, cart, and post-purchase suggestions

Constructing automation flows in Omnisend is an intuitive course of, whether or not ranging from scratch or utilizing certainly one of its pre-built templates. We suggest beginning with these omnichannel workflows:

Browse abandonment

1. Electronic mail at two hours displaying lately considered merchandise plus comparable gadgets
2. SMS at 24 hours with a reduction code linking to a personalised web page

Cart abandonment

1. Electronic mail at one hour displaying cart contents and continuously purchased collectively gadgets
2. Electronic mail at 24 hours, including an urgency timer, and various merchandise
3. SMS at 48 hours with a limited-time provide

Put up-purchase

1. Electronic mail at order affirmation with complementary merchandise
2. Electronic mail at seven days displaying gadgets just like the acquisition
3. SMS at 30 days with a replenishment reminder for consumables

Greatest practices to optimize WooCommerce product suggestions

Observe these greatest practices to maximise engagement along with your product suggestions:

Placement, design, and cellular optimization

Place associated merchandise and different suggestions above the fold on product pages the place consideration peaks. Cart and checkout pages work higher with recommendations and upsells positioned under the principle motion to attenuate distractions.

Desktop shows can deal with three to 4 merchandise in a row. Cellular purposes require horizontal carousels with a restricted variety of gadgets seen without delay, accompanied by clear swipe indicators.

Part headings matter greater than most individuals notice. “Continuously purchased collectively” or “Clients additionally bought” indicators social proof, whereas obscure labels like “You may like” say nothing. Add star rankings to finish the advice.

Segmentation and personalization techniques

Behavioral knowledge determines which suggestions to indicate. With out shopping historical past, best-sellers give new guests a secure place to begin.

As soon as somebody returns, their considered merchandise and buy patterns information recommendations. Premium gadgets are reserved for VIP segments who’ve confirmed they’ll spend extra.

Omnisend’s segmentation connects these methods throughout electronic mail and SMS. Just a few examples:

• Cart abandonment, your electronic mail reveals deserted trainers plus moisture-wicking socks, adopted by an SMS at 24 hours with a cart hyperlink
• Winback campaigns, prospects who purchased skincare three months in the past, see new merchandise from the identical model
• VIP segments, your excessive spenders obtain early entry to premium collections and upsells earlier than normal launch
• Browse abandonment, these viewing cameras get an electronic mail with that digital camera, plus reminiscence playing cards and lens suggestions

A/B testing suggestions and monitoring ROI

Take a look at placement first, then headline copy, product amount, and whether or not reductions enhance acceptance charges. Run assessments for at least two weeks to assemble statistically important knowledge protecting click-through charges and gross sales.

Income attribution in Omnisend connects your emails and SMS to earnings. Its reporting breaks down efficiency by marketing campaign and automation workflow, displaying the place advice income comes from and which methods deserve extra finances.

Errors that kill advice efficiency

• Recommending merchandise which can be too just like what’s already within the cart
• Exhibiting out-of-stock gadgets with out noting availability
• Overloading pages with a number of advice blocks that compete for consideration
• Utilizing an identical suggestions throughout all buyer segments
• Failing to exclude lately bought gadgets from recommendations
• Ignoring cellular efficiency when advice carousels sluggish web page load

Conclusion

Product suggestions improve income once they seem in the intervening time a buyer’s already contemplating what else they may want. Carried out properly, the following buy appears like a pure subsequent step.

WooCommerce offers cross-sell and upsell placements on product and cart pages by default. Nonetheless, you’ll outgrow these rapidly.

The official Product Suggestions extension opens up behavioral triggers, superior filtering, and placement throughout 20+ places, together with checkout and post-purchase pages.

Third-party plugins clear up narrower issues, akin to constructing interactive quizzes or deploying Ajax popups that counsel merchandise with out forcing web page reloads.

Omnisend unifies these efforts throughout each buyer touchpoint:

• Product catalogs and stock ranges sync in actual time
• Shopping conduct in your website powers customized electronic mail campaigns
• Quiz submissions feed straight into SMS and electronic mail viewers segments

You possibly can then monitor which suggestions convert, and repeatedly refine what will get proven to whom and when.

FAQ: WooCommerce product suggestions