The iGaming (social on line casino) business is a high-stakes enviornment with fierce competitors, and consumer engagement is the jackpot each developer chases. Whereas buying new customers is important, conserving them engaged and bringing again those that have already proven curiosity is the true recreation changer. That is the place AppSamurai DSP’s retargeting capabilities shine, serving to social on line casino apps maximize retention and income. Dive in!
The State of Social On line casino Gaming
Social on line casino gaming has seen spectacular development, with world income projected to succeed in $7.99 billion in 2024, up from $7.39 billion in 2023, at a compound annual development fee (CAGR) of 8.1%. This upward trajectory is anticipated to proceed, with revenues anticipated to hit $11.20 billion by 2028. PR Newswire
As high-value gamers turn into more difficult to accumulate, re-engagement methods have turn into extra necessary than ever earlier than. Research present that re-engaging an present consumer is 5 instances less expensive than buying a brand new one—making retargeting an important play for sustainable development. Moloco
As well as, the cell playing market is anticipated to develop, with social on line casino apps main the way in which as a consequence of their accessibility and engagement-driven monetization fashions. The rise in consumer acquisition prices has prompted app builders to hunt out extra environment friendly advertising and marketing options. Retargeting has confirmed to be a strong software for sustaining long-term profitability.
How AppSamurai DSP’s Retargeting Works
AppSamurai DSP leverages superior machine studying and real-time bidding (RTB) expertise to focus on the fitting customers on the proper time. Right here’s the way it helps social on line casino apps keep forward:
1. Re-engaging Lapsed Gamers
The very best retargeting candidates are gamers who as soon as spun the reels or positioned digital bets however haven’t opened the app in weeks. To encourage gamers to return, AppSamurai DSP makes use of behavioral knowledge to ship customized advertisements highlighting new options, particular occasions, and unique gives.
For instance, if a consumer beforehand engaged in a slot event however hasn’t performed shortly, AppSamurai DSP can goal them with advertisements that includes an identical upcoming occasion, attractive them to return.
2. Changing Non-Spenders into VIP Gamers
Social on line casino gamers typically have interaction with a recreation with out making in-app purchases. These customers could be retargeted with tailor-made promotions, akin to free chips and bonus spins, to extend their lifetime worth and encourage them to make their first buy. Analysis exhibits that customers who make their first in-app buy throughout the preliminary engagement interval usually tend to turn into repeat spenders.
3. Encouraging Repeat Engagement with Personalised Affords
With retargeting, you may promote time-sensitive offers or limited-time tournaments to energetic customers. Dynamic artistic optimization permits AppSamurai DSP to serve advertisements that replicate a participant’s previous habits, guaranteeing most relevance.
For example, a consumer who ceaselessly performs blackjack may obtain a particular bonus for a brand new blackjack occasion, whereas a slot participant might see advertisements that includes newly launched slot machines.
4. Cross-Promotion for Writer Portfolios
If a developer has a number of social on line casino titles, AppSamurai DSP can drive engagement throughout totally different video games throughout the portfolio. You will need to keep a loyal consumer base throughout the ecosystem by retargeting disengaged customers and introducing them to new titles.
For instance, if a consumer is dropping curiosity in a poker recreation, they are often retargeted with an advert selling a brand new social bingo recreation, conserving them throughout the developer’s gaming ecosystem fairly than dropping them totally.
Measuring the Influence of Retargeting on iGaming Progress
The success of retargeting campaigns could be measured by means of a number of KPIs:
- ROAS: Retargeted customers generate the next income than new customers, leading to a extra worthwhile marketing campaign.
- Retention Fee: Realizing what number of customers return after seeing retargeting advertisements gives perception into engagement.
- Conversion Fee: The share of non-spenders or lapsed gamers who turn into paying customers after being retargeted.
- ARPU: Retargeting campaigns can enhance ARPU by bringing again engaged gamers who usually tend to spend.
The Profitable Technique: Combining UA & Retargeting
Programmatic consumer acquisition helps fill the funnel, whereas retargeting retains gamers engaged. Social on line casino apps want a well-balanced technique that makes use of UA and re-engagement capabilities.
The AppSamurai DSP maximizes retention, improves monetization, and scales effectively for iGaming builders by constantly analyzing participant habits and optimizing campaigns in actual time. Gamers can have a extra immersive expertise and builders can enhance engagement and drive income with the fitting method.
Able to Hit the Jackpot?
The iGaming business is rising, however the true problem isn’t simply buying new customers—it’s conserving them engaged. As retargeting is proving to be less expensive than customary UA methods in reengaging customers, builders want to make use of data-driven approaches to remain on high of their gamers.
In case you’re trying to take your social on line casino app to the following degree, AppSamurai DSP is your successful hand!
