By Sean Tinney March 18, 2026
Your electronic mail appeared nice within the editor. You hit ship. However someplace between your drafts folder and your subscriber’s inbox, a part of your message simply… disappeared.
That’s Gmail clipping. In case your open charges have ever are available in decrease than anticipated, Gmail clipping might be an element — with no indication it was occurring.
What’s Gmail clipping?
Gmail mechanically hides any a part of an electronic mail that exceeds 102 KB in dimension. When that occurs, subscribers see a “Message clipped [View entire message]” hyperlink the place the remainder of your electronic mail content material must be. Most readers don’t click on it. They assume the e-mail simply ended.
That’s the Gmail clipping restrict: 102 KB.
It’s not quite a lot of room if you happen to’re sending long-form newsletters, promotional emails with a number of photographs, or closely formatted messages with a lot of buttons and styled sections.
Gmail Clipping Is Quietly Hurting Your Open Charges
The content material Gmail clips typically consists of your electronic mail monitoring pixel.
Most monitoring pixels are situated on the backside of an electronic mail. If Gmail cuts your message earlier than reaching that time, the open by no means will get recorded. So an electronic mail {that a} subscriber really learn exhibits up in your stats as if it by no means occurred.
So if you’re making an attempt to determine why your open charges appear inconsistent, or why a marketing campaign you felt good about didn’t carry out the way in which you anticipated, Gmail clipping emails might be the explanation. Not your topic line. Not your timing. Not your copy. Only a file dimension downside you had no visibility into.
Why is Gmail clipping my messages?
The quick reply: your electronic mail is just too massive.
A number of issues that push message dimension up quicker than most individuals count on:
- A number of photographs — particularly high-resolution ones not optimized for electronic mail
- Heavy formatting — a lot of fonts, colours, customized kinds, and spacing guidelines
- Many hyperlinks and buttons — every provides code to the message
- Inline CSS — electronic mail purchasers require kinds to be written immediately into the HTML, which provides bulk
- Lengthy content material — newsletters with a number of sections, product roundups, and detailed updates
You don’t must be sending a novel. A typical-looking electronic mail with a hero picture, a couple of product sections, and a few formatted textual content can creep towards 102 KB quicker than you’d assume.
The best way to keep away from Gmail clipping
There are a couple of sensible issues you are able to do to maintain your emails underneath Gmail’s threshold:
1. Optimize your photographs
Compress photographs earlier than importing them. A 2 MB picture scaled down for electronic mail doesn’t want to hold all that authentic knowledge with it.
AWeber will mechanically optimize photographs if you add them, so that you’re not manually compressing information earlier than each ship.
2. Simplify your formatting
The extra customized styling you apply, the heavier your electronic mail will get. Constant fonts, restricted shade variations, and clear layouts maintain file dimension down with out sacrificing design.
3. Ship site visitors to a weblog for longer content material
In case you’re writing a 3,000-word e-newsletter, take into account linking to the complete model in your weblog.
4. Examine your dimension earlier than you ship
AWeber exhibits a reside dimension indicator within the message editor footer as you write. In case your electronic mail approaches Gmail’s 102 KB threshold, you’ll see a warning so you’ll be able to trim earlier than you ship.
Don’t let Gmail clip your subsequent electronic mail
AWeber’s Gmail clipping indicator is constructed into each account. Now you’ll be able to keep watch over the scale indicator within the message editor subsequent time you’re writing an extended electronic mail.
Don’t have an AWeber account? Join a free 14-day trial and by no means have Gmail clip your emails once more.
