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Home»eCommerce Marketing»Why Direct to Shopper Is No Longer Elective for Recreation S…
eCommerce Marketing

Why Direct to Shopper Is No Longer Elective for Recreation S…

By June 18, 2025002 Mins Read
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Estimated learn time: 1 minute, 39 seconds

There’s a serious direct-to-consumer wave occurring proper now within the gaming business, and studios that aren’t adapting to it are risking lacking out on each margin and momentum. 

FastSpring’s Head of Gaming (and former product chief at Scopely and SciPlay) Chip Thurston lately sat down with Greg Posner and the Participant Pushed podcast to debate these adjustments and why they’re so necessary within the cell monetization house. 

Take a look at the episode beneath to be taught extra about:

  • What the Epic Video games v. Apple ruling means for builders.
  • How studios can future proof their companies.
  • Why direct-to-consumer methods are actually a aggressive necessity.

To learn extra key highlights from Chip’s interview or discover extra episodes, go to Participant Pushed’s web site. 

Undecided methods to get began with an internet store? FastSpring has partnered with Nexus to make internet retailers simpler than ever. Study extra about Nexus’s game-optimized internet retailers with FastSpring funds and tax compliance right here.

Take heed to or Watch the Full Episode

Under, try Chip’s episode of the Participant Pushed podcast through YouTube, Apple Podcasts, or Spotify. 

Listen on Apple Podcasts
Listen on Spotify

About Chip Thurston

Chip Thurston is the Head of Gaming at FastSpring. He leverages over a decade of gaming business expertise to assist FastSpring’s sport publishers outline a best-in-class technique to monetize and market their video games direct to shopper.

About FastSpring

FastSpring is how gaming publishers promote in additional locations around the globe. For practically 20 years, FastSpring has been a trusted cost supplier you should use to promote video games or in-game objects in your web site, internet store, or embedded straight into your sport with totally customizable and branded checkouts only for you. FastSpring lets you offload the complexity of worldwide funds, gross sales tax and VAT compliance, participant funds help, and plenty of different features of funds administration. Spend much less time managing your funds and compliance and extra time making nice video games! To be taught extra about how FastSpring helps sport builders, go to fastspring.gg.



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App store Consumer Direct Game gaming gaming industry Longer mobile gaming Optional s.. Video web shop
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