New yr, new options.
As a result of nothing says “contemporary begin” like tweaking your e-mail button kinds!
However all jokes apart – you’ll even have extra management over buttons in emails (which is absolutely helpful), higher previews for product blocks, smarter types, and some updates that make the Companion Portal and billing data much less of a ache to work with.
You possibly can watch the fast video beneath if you happen to’re in multitasking mode — or scroll on for the complete breakdown. Your name.
Right here’s what’s new this month:
Customise every button in your emails
In case you’re reusing button kinds throughout an e-mail however wish to tweak simply considered one of them, now you may.
After selecting a button sort — major, secondary, or tertiary — you may change its colour, font, nook radius, and padding on a per-button foundation. This provides you extra freedom to regulate buttons for various messages or sections, with out breaking design consistency elsewhere within the e-mail.
👉 Be taught extra
Product suggestions now present up correctly in check sends
Earlier than, customized product blocks like “Not too long ago Seen” and “Previous Purchases” might present up empty in previews or check emails. However that’s now mounted.
These blocks will now show fallback merchandise in Marketing campaign previews and checks, so you may get an correct thought of how your e-mail will really look – no must visualise issues anymore. Although in Automations you’ll nonetheless see actual product information if it’s obtainable.
👉 Be taught extra
Duplicate and edit types with AI
The AI Assistant for Varieties now enables you to copy a type and replace it simply by describing what you wish to change. That may very well be new messaging, totally different pictures, format tweaks, or perhaps a full language swap.
It’s nice for seasonal updates, fast A/B checks, or constructing types for worldwide audiences. And if you wish to preserve your focusing on guidelines from the unique – you completely can.
👉 Be taught extra
Location focusing on is now obtainable in Varieties
Now you can present or cover a type based mostly on the place a customer is situated. Simply select which nations to incorporate or exclude, and Omnisend will deal with the remainder.
That is ideally suited for location-based promos, language-specific messaging, or just ensuring your types are related to the fitting folks.
👉 Be taught extra
Automation Alerts now assist dismissed suggestions
Automation Alerts assist you catch setup points and observe greatest practices — however not each suggestion is straight away related.
Now you can dismiss suggestions (however not errors) from the principle view within the Automations builder. Dismissed suggestions are moved to a separate tab so you may revisit them later.
This replace helps you keep centered on vital points whereas holding helpful steering inside attain.
👉 Be taught extra
The Companion Portal has higher instruments for consumer work
The Companion Portal has a couple of large updates this month that make managing a number of manufacturers or purchasers extra easy. First, there’s a brand new efficiency dashboard that offers you a centralized view of how all of your related shops are doing — together with key metrics like income, attribution, engagement, and deliverability. You possibly can filter the information by model, date vary, or metric to get a clearer image and shortly spot any shops that want consideration.
You can even now export model efficiency stories on to PowerPoint (.pptx) format. Simply choose a number of manufacturers, decide a timeframe, and generate a ready-to-share report for purchasers or inner updates.
For companies, particular person staff members now have their very own consumer entry to consumer accounts. Their actions are tracked individually for higher inner visibility, however your purchasers will nonetheless see a single unified companion consumer. This makes it simpler to handle accountability throughout your staff with out altering how issues look on the consumer facet.
Within the background, account syncing has additionally been improved. Any new retailer you create on omnisend.com will now present up within the Companion Portal routinely — no handbook syncing required. Beforehand deleted or hidden manufacturers additionally keep totally in sync, so what you see is all the time correct.
Lastly, the interface itself has been refreshed in a couple of small however useful methods. The Groups and Profile pages have been up to date for simpler navigation, and the registration movement has been improved to make onboarding new companions less complicated and sooner.
👉 Be taught extra
4 new integrations be part of the squad
Now you can join these new apps to your Omnisend account:
- HiTide– Flip Instagram, Fb, and TikTok engagement into SMS subscribers utilizing automated flows — like giveaways, early entry, restocks, and launches. HiTide connects securely through Meta’s API, with no password sharing required. Be taught extra.
- Rivo – Syncs loyalty information like Factors Steadiness, VIP Tier, and Referral URL into contact profiles. You should utilize this information for segmentation, personalization, and automations. Be taught extra.
- YoYo Loyalty – Provides rewards-based information (cashback, retailer credit score, VIP tiers, wishlist alerts) into Omnisend. This allows you to personalize campaigns and set off messages based mostly on loyalty exercise. Be taught extra.
- Custlo Buyer Accounts – Syncs customized Shopify buyer fields — corresponding to preferences, tags, or further profile information — to construct richer profiles and enhance segmentation and personalization. Be taught extra.
Billing and bill particulars are clearer
We’ve made a couple of small adjustments to how billing data is displayed — each within the app and in bill emails — to make issues simpler to observe.
Right here’s what’s improved:
- Line-by-line breakdowns now clearly present what’s included in your invoice (contact tier, one-time prices, renewals)
- Credit are actually proven the place they apply — earlier than tax — so the ultimate quantity makes extra sense
- You’ll additionally see your energetic billing tier on each bill, so that you don’t must look it up elsewhere
And that’s all the pieces for January.
All of those updates are already stay and able to use. In case you’d like a fast walkthrough, need assist testing one thing new, or want recommendation on use any of those updates in your present setup, our assist staff is all the time obtainable through in-app chat or e-mail.
