In case you’re not conversant in embeddings, consider them as mathematical representations of which means. As a substitute of storing your literal search historical past, Google converts your habits into numbers that seize relationships between ideas.
Principally, it’s search historical past as vector math. It is a direct software of semantic search, and it’s not model new. People like Dan Hinckley have proven how Open AI’s patent highlights the significance of semantic search engine optimization to chunk content material, embed it into vector house, and match it in opposition to intent.
What’s new is how Google applies it to customers themselves. Every individual finally ends up with a form of semantic fingerprint, much like a dynamic, multidimensional snapshot that features express queries, implicit indicators, and previous interactions.
A person is now not only a single question, however a consistently evolving semantic embedding that represents Google’s holistic understanding of their intent, context, and information.
Sure, it’s giving The Matrix.