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Home»Email Marketing»What entrepreneurs have to know — Stripo.e-mail
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What entrepreneurs have to know — Stripo.e-mail

By September 19, 2025008 Mins Read
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Apple has rolled out iOS 26, and one of many standout updates is the brand new Liquid Glass design language. This design shift brings translucent layers, softer surfaces, and shiny navigation bars throughout the system. It’s a transparent visible refresh that makes Apple’s interface look sharper and extra trendy.

However if you happen to’re an e-mail marketer, the true story isn’t nearly design. The largest modifications that have an effect on your work are the Apple Mail options launched again in iOS 18 and 18.2. classes, digest view, and AI-powered summaries proceed to form how recipients view and work together with emails on Apple gadgets. Since Apple Mail accounts for practically half of all world opens, realizing how these options affect engagement is important. With iOS 26, the surroundings appears totally different, however the identical Mail behaviors nonetheless decide visibility and efficiency.

iOS 26 update

(Supply: Picture from Apple)

Key takeaways

  1. Liquid Glass refreshes Apple’s interface, however e-mail rendering stays the identical.
  2. Classes, digests, and AI summaries redefine visibility and engagement in Apple Mail.
  3. Topic strains, preview textual content, and above-the-fold design now act as micro-conversions.
  4. BIMI and Apple Branded Mail strengthen belief and model recognition in inboxes.
  5. Stripo helps iOS-ready design with previews, reusable modules, and model kits.

What Liquid Glass brings to the desk

Liquid Glass is Apple’s new design system that provides translucent, layered navigation bars and controls throughout iOS 26. It creates a way of depth and polish when switching between apps or scrolling via menus. For Apple Mail, this interprets right into a refreshed interface, toolbars, and navigation that now replicate the up to date visible fashion.

It’s necessary to make clear that this replace doesn’t change how emails are rendered contained in the message physique. Apple Mail continues to show HTML emails the identical means as earlier than. The Liquid Glass materials solely impacts the encompassing app chrome, not the e-mail canvas itself.

For entrepreneurs, the takeaway is easy: proceed operating readability and accessibility checks on emails. Pay shut consideration to font distinction, CTA visibility, and the way designs adapt in gentle and darkish mode. Although Liquid Glass doesn’t alter rendering, making certain that emails stay clear and accessible throughout gadgets continues to be a should.

The larger shift: How Apple Mail handles e-mail (since iOS 18)

Classes and tabs

Apple Mail kinds incoming messages into 4 classes: Main, Transactions, Updates, and Promotions. Messages within the Main class seem as typical, however the different three can collapse right into a digest view that teams emails by sender. This implies your newest marketing campaign could not seem as a standalone message — it may be stacked with others from the identical area.

(Supply: Picture from Drip)

Recipients even have the flexibility to re-categorize senders, transferring a model’s emails into a unique class. Whereas this doesn’t have an effect on deliverability on the server aspect, it straight impacts placement and visibility inside Mail. For entrepreneurs, this makes it vital to observe frequency and relevance, since a number of emails could find yourself compressed in a single digest.

Digest view (grouped by sender)

When a recipient opens Transactions, Updates, or Promotions, Mail shows a digest of latest messages from that sender. The most recent e-mail seems on the high, however earlier ones stay seen beneath. This structure modifications how subscribers scan content material: they see a stack of emails directly as an alternative of simply the most recent marketing campaign.

The implication is evident — topic strains and above-the-fold design matter greater than ever. The highest part of your e-mail must ship quick worth, as a result of that’s what subscribers discover first in a digest. Sending too many repetitive emails can even make a model look cluttered, lowering the prospect of clicks.

AI summaries and the “Summarize” function

Apple Intelligence provides one other filter. Quick AI-generated summaries seem underneath every e-mail within the inbox. Contained in the message view, recipients can faucet “Summarize” to get a condensed model of the content material. In follow, this implies subscribers could scan Apple’s interpretation of your e-mail earlier than taking a look at your precise design.

Summarize email in Apple Mail on iPhone

(Supply: Picture from iDownloadBlog)

To maintain summaries correct, write content material that’s structured, factual, and simple to scan. Clear headings, bullet factors, and easy language enhance the best way Apple’s AI presents your message within the inbox.

Branded logos within the inbox

Apple Mail additionally highlights model id straight within the inbox. There are two methods to show your brand:

  • BIMI: Out there in Apple Mail since iOS 16/macOS Ventura. It requires DMARC enforcement and a BIMI Proof Doc (usually a VMC) issued by a trusted authority;
  • Apple Branded Mail: Managed via Apple Enterprise Join, the place corporations can apply to show their brand and model identify. Apple evaluations and approves submissions earlier than they go dwell.

Each choices enhance belief and recognition in an inbox the place summaries and digests dominate. Establishing Branded Mail via Apple Enterprise Join can take a couple of days, so it’s price planning prematurely if you need your model id seen throughout all Apple shoppers.

Why this issues for entrepreneurs

Apple Mail continues to dominate e-mail consumer share, accounting for about 49% of worldwide opens. With such a big share, the best way Apple constructions its inbox straight influences marketing campaign efficiency.

The important thing change is that the primary impression usually occurs outdoors the precise design. Subscribers could first see your marketing campaign in a digest preview or AI-generated abstract, slightly than within the full e-mail. Meaning topic strains and preview textual content now act as micro-conversions that resolve whether or not the recipient will open and have interaction.

Sending frequency additionally issues extra. When too many emails are delivered in a short while, they danger being compressed collectively in a digest, lowering visibility. Lastly, model logos displayed via BIMI or Apple Branded Mail now function belief anchors, reassuring recipients earlier than they learn a single line.

With Mail Privateness Safety (MPP) nonetheless masking opens, entrepreneurs have to rethink engagement metrics. Digests and summaries reshape what it means to have an “engaged view.”

What you need to do proper now

Right here’s a fast guidelines for adapting campaigns to Apple’s Mail surroundings:

  1. Audit topic strains and preview textual content. Preserve them distinctive, related, and value-led. Repetition lowers visibility in digests.
  2. Design for above-the-fold visibility. Assume recipients could solely look on the high a part of your e-mail earlier than deciding to learn additional.
  3. Construction copy for AI summaries. Use clear headings, factual phrasing, and quick bullet factors to enhance the standard of Apple’s generated previews.
  4. Implement authentication. Arrange DMARC, SPF, and DKIM. This allows BIMI; individually, register your area in Apple Enterprise Hook up with activate Branded Mail.
  5. Shift measurement focus. Deal with opens as unreliable. Monitor clicks, conversions, and run holdout checks for dependable efficiency insights.
  6. QA emails on iOS 26 gadgets. Take a look at distinction, readability, and the way campaigns seem in digest previews earlier than sending at scale.

What this implies for Stripo customers

Stripo already has the instruments it is advisable to keep forward of Apple Mail’s modifications. With cell design previews, you may optimize layouts for iOS viewports and see precisely how campaigns seem on Apple gadgets. Reusable blocks and modules make it easy to construct layouts that stay clear and efficient, even when stacked in digests. Model kits preserve your colours, fonts, and logos constant throughout emails, supporting the trust-building advantages of BIMI or Apple Branded Mail.

You may as well run testing exports to ship trial campaigns to iOS 26 gadgets and confirm readability in each summaries and digest views. Whereas the technical setup for BIMI and Apple Branded Mail occurs outdoors Stripo, our editor helps you ship design consistency that makes these options simpler.

Quickly we’ll present you the right way to create Liquid Glass-inspired visuals in Stripo, adapt them for cell gadgets (with a give attention to iOS), and deal with the specifics of sending to Apple Mail.

Wrapping up

iOS 26’s Liquid Glass brings a visible refresh, however for entrepreneurs the true precedence is Apple Mail’s message dealing with guidelines launched earlier. Campaigns are actually judged on how they seem in classes, digest stacks, and AI-generated summaries slightly than simply within the full design. This modifications the mechanics of visibility: the highest strains of your e-mail, authentication for model logos, and frequency of sends straight affect whether or not subscribers discover and belief your campaigns.

Entrepreneurs ought to adapt measurement methods as effectively. With Mail Privateness Safety nonetheless in place, opens stay unreliable, making clicks, conversions, and holdout testing extra significant. Utilizing Stripo’s cell previews, reusable modules, and model kits, you may construct and take a look at emails that maintain up underneath Apple’s new guidelines. This ensures campaigns keep each recognizable and efficient in an inbox the place Apple controls extra of the studying expertise.

Create iOS-ready emails with Stripo



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