Vorwerk was honored with a Silver Effie within the class “New New” for its general advertising marketing campaign of the Thermomix TM7, in addition to the PR Report Award for “Worldwide Communication.” The corporate was additionally shortlisted within the “Content material Technique” class of the PR Report Awards.
These awards acknowledge the milestone efforts of the Thermomix TM7 launch, which generated greater than 2 billion contacts inside 72 hours of launch. The corporate attributed a “exactly orchestrated communications technique” that ignited enthusiasm throughout the Vorwerk group and led to the momentum of a record-breaking launch for the corporate that included 860,000 pre-orders thus far.
“The Thermomix TM7 launch was extraordinary in each respect,” mentioned Matthias van der Donk, Vorwerk SVP Company Advertising and marketing and Communication. “Its success was pushed by folks working collectively throughout the globe—at first our group, but in addition our communications, advertising, occasions, and the Vorwerk groups worldwide. This coordinated collaboration made our world success attainable.”
The Thermomix TM7 has already obtained plenty of awards for its design and innovation, together with the Pink Dot Award, the UX Design Award and 5 Plus X Awards.
“These awards belong to our whole group—their ardour, their belief and their each day motivation to push us to excel,” says Dr. Thomas Stoffmehl, Speaker of the Govt Board. “The launch of the Thermomix TM7 has been defining for Vorwerk. The quite a few awards in know-how, design and communications are a completely deserved recognition for everybody who contributed to this distinctive launch. Thanks all.”
