A brand new marketing campaign from Virgin Atlantic is one thing of an occasion in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken as much as the thrill of woke.* The final cross/trans dressing opus from Fortunate Generals frightened a number of horses however was actually no extra surprising than an previous episode of ‘Are You Being Served?’
The purpose about Virgin Atlantic is that it’s not British Airways – famed for cancellations, IT meltdowns and diminishing service however nonetheless, someway, flying the flag. Fortunate Generals is expert at staying simply the suitable aspect of ridiculous (Yorkshire Tea being an instance, with its stage and staged Yorkshiremen) and right here now we have Virgin employees and prospects being various for the vacation season. To phrases from Maya Angelou: ‘A Rainbow within the Clouds.’
VA world advertising president Annabelle Cordelli says: “We’re extremely excited to share the subsequent chapter of our Virgin Atlantic story which showcases what makes Virgin Atlantic totally different. Our new world model marketing campaign “Be a Rainbow” captures that particular Virgin Atlantic vitality and the pink spirit of our cabin crew, taking our prospects to a few of the world’s most fascinating locations.
“Maya Angelou’s distinctive voice and delightful phrases resonate with all of us at Virgin Atlantic, her voiceover encapsulates how we see the world in another way, encouraging our prospects to journey with an open coronary heart and an open thoughts as they tackle the world.”
They’re in all probability simply as happy with a comfortable aircraft that will get you there.
MAA artistic scale: 7.
*VA and Fortunate Generals apparently “labored with The Range Requirements Collective to make sure the folks and locations that featured within the marketing campaign had been represented positively and progressively. Through the DSC’s Focused Group Analysis and Testing Platform they carried out a sequence of Skilled Group Councils throughout a number of international locations to be able to obtain each trade expertise and lived expertise at key phases inside the artistic course of.”
Little bit of a palaver however they landed ultimately…
