Vici, a MarTech chief within the digital promoting area, proudly declares the launch of Web site Customer ID, a groundbreaking device that empowers companions to de-anonymize web site site visitors and rework it into actual, actionable gross sales leads.
“We launched Web site Customer ID to record-breaking attendance and a whole bunch of account executives, media teams, and businesses from throughout the nation tuned in. The thrill from our companions was rapid and unmistakable as soon as they noticed the depth of the information, analytics, and KPIs. This product goes to be a real game-changer,” mentioned Megan Malone, COO of Vici. Vici launched Web site Customer ID on Could 28, 2025.
Vici’s Web site Customer ID allows shoppers to constantly construct a sturdy database of names, emails, bodily addresses, latitude/longitude coordinates, gadget IDs, demographic insights, and extra all accessible straight inside their dashboards. This knowledge can then be seamlessly deployed throughout e mail, digital, and unsolicited mail advertising and marketing campaigns. Most significantly, the platform makes use of a “cookieless” knowledge assortment technique—gathering person insights with out counting on conventional browser cookies. As privateness laws tighten and main browsers section out cookie-based monitoring, this method affords a forward-thinking answer for compliant, data-driven advertising and marketing.
This new characteristic seamlessly integrates with Vici’s digital promoting ecosystem, enhancing cross-platform concentrating on methods and creating new alternatives for conversion-level advertising and marketing made straightforward.
Key highlights embody:
• Simple to Implement: It’s as straightforward as plugging in a pixel to the backend of a web site.
• Establish Web site Guests: Web site Customer ID identifies and securely shops names, emails, addresses, and extra from 20–50% of your web site site visitors—with out cookies—supplying you with marketable knowledge from day one- whereas giving web site site visitors secure opt-out procedures to guard all advertising and marketing knowledge.
• Absolutely Privateness Compliant, Cookieless Expertise: It’s constructed to fulfill CCPA, GDPR, HIPAA, and different privateness requirements, utilizing IPs and device-level knowledge as a substitute of outdated cookie monitoring.
• Dashboard and Marketing campaign Syncing: The captured knowledge integrates seamlessly into e mail, unsolicited mail, show, video, and social campaigns with Web site Customer ID Feed—routinely feeding into your Vici campaigns for a measurable ROI.
With Web site Customer ID, Vici is as soon as once more pushing the boundaries of what’s potential in digital promoting, serving to companions shut the hole between web site visits and real-world outcomes.
About Vici
Vici companions with conventional native media corporations and promoting businesses throughout the nation, empowering them to ship a full suite of white-labeled digital advertising and marketing services to their shoppers. Based in 2014, Vici makes a speciality of digital media planning, gross sales coaching, on-line advert shopping for, marketing campaign optimization, and efficiency reporting—all powered by a multi-platform, data-driven method. Our proprietary device, adtini, automates the creation of client-facing proposals, advert specs, analysis stories, digital audits, and extra—streamlining the pre-sales course of for our companions. Named twice to the Deloitte Quick 500 listing of North America’s fastest-growing expertise corporations, Vici can be proud to be acknowledged as considered one of Philadelphia’s Greatest Locations to Work in 2025. Study extra at vici.digital and adtini.io.
