After hijacking London Vogue Week with its personal model of “oat couture,” represented by the world’s ugliest costume, Unusual Inventive Studio is again with a fly posting marketing campaign to have a good time the ugly beige mess that’s porridge for breakfast.
The copywriters have had loads of enjoyable considering of each potential insult to attract consideration to the “deliciously ugly” actuality of Quaker Oats.
Scott Dungate, CCO at Unusual, stated: “We designed these humorous posters to push Quaker’s ‘Deliciously Ugly’ marketing campaign to its limits, following on from the enduring however hideous ‘Porridge Gown’ at London Vogue week. The headlines channelled the various ‘ugly-isms’ present in British slang, and redirected them to our bowls of admittedly ugly however scrumptious oats.”
It’s a courageous – and crowd pleasing – transfer for Quaker to maintain it actual in a world the place social media is so keen on presenting very atypical meals as issues of magnificence and deliciousness.
MAA artistic scale: 7
Right here’s the ugly costume, for reference
