It has been one other productive 12 months for the TUNE Product Group as we proceed to give attention to our mission to assist digital entrepreneurs construct private relationships and belief.
2024 Product Updates and Releases
TUNE Market
2024 began off with a reintroduction of the TUNE Market and various enhancements to assist make relationship constructing between manufacturers and associates even simpler by the Market expertise. This included the addition of a strong notification system to assist maintain manufacturers and associates within the loop when key occasions happen, akin to preliminary inquires. The system additionally sends reminders when a model or affiliate could also be ready for a response. Relationship constructing requires timeliness, and these updates goal to maintain the method shifting in a constructive path.
Google Advertisements integration
A terrific relationship requires transparency. To assist cement that idea from a monitoring and compliance perspective, TUNE has turn out to be licensed as an official Google click on monitoring associate. Prospects using the Google Advertisements platform can combine with TUNE for a seamless hyperlink technology expertise to make sure compliance with Google and trade requirements.
CPC First-Click on Attribution
Constructing on the transparency theme, TUNE has improved our session monitoring instruments to make sure cost-per-click (CPC) affords solely pay out on the primary click on. For patrons using server-based postback monitoring, this vastly reduces the danger of overpaying. Learn extra to know how TUNE achieves this course of.
Superior Machine Detection
Whereas Chromium has begun limiting the quantity of knowledge returned as a part of its agent string, there should still be cases the place entrepreneurs wish to goal audiences based mostly on the working system or system mannequin they use. TUNE’s Superior Machine Detection function provides entrepreneurs this extra perception into their viewers. As soon as enabled, this extra knowledge is accessible in reporting in addition to the Superior Focusing on options.
Microsoft Azure SSO Assist
Final 12 months, TUNE launched new safety and belief options, together with assist for organizations that handle person entry by Okta. In 2024, we expanded single sign-on (SSO) assist to incorporate Microsoft Azure. This helps IT employees keep tighter controls and finest practices when managing customers and their entry to third-party platforms.
Further Enhancements
A number of smaller function enhancements made their manner into the TUNE platform in 2024, together with the flexibility to filter experiences by associate standing for extra granularity when searching for program insights.
TUNE’s Proactive Click on Fraud Prevention system now surfaces deeper perception into the explanations behind doubtlessly fraudulent exercise. This consists of fraud causes from bot generated visitors to IP addresses being spoofed by way of VPN.
We expanded promo code performance to permit administration by way of the TUNE API. This offers clients a extra programmatic path to managing promo codes when integrating with techniques exterior of TUNE.
Wanting Forward to 2025
For the final a number of months, the TUNE Product Group has been reevaluating our core function set and workflows with an eye fixed towards enhancing the general expertise when interacting with the TUNE platform. We now have spent numerous time prototyping, asking clients for suggestions, and getting a deeper sense of how our customers function day-to-day. (Because of everybody that has talked with us!)
Because of this, we’re near opening a beta model of a brand new supply expertise that we imagine will likely be extra intuitive, and quicker to navigate. In the long run, we would like clients centered extra on advertising and fewer on the vagaries of the instruments. Preserve an eye fixed out for a possibility to assist take a look at that new expertise very quickly.
Cheers to 2024 and right here’s to a good higher 2025!
Creator
Cale is a Senior Product Supervisor for TUNE and is targeted on creating the perfect expertise doable for TUNE customers. Previous to TUNE, Cale labored within the e-mail advertising area for 8 years, constructing instruments to assist entrepreneurs higher join with their viewers. Cale has a background in design incomes a BFA from the College of Tennessee.
