The affiliate internet marketing business is altering quickly. That’s why I’m excited to share a change that we expect is essential to our clients as they develop.
We now have introduced collectively the TUNE and CAKE groups underneath a unified management crew and strategic route to higher assist you, our clients and companions. You’ll profit from the most effective of each firms, now unified with the intention of a related ecosystem for all companies that depend on affiliate internet marketing monitoring.
It’s possible you’ll not know this, however TUNE and CAKE are each owned by the Perseus Working Group, which is part of Constellation Software program Inc. (TSX: CSU). Constellation is thought for purchasing best-in-class vertical advertising software program, and TUNE and CAKE each reside within the Affiliate Advertising Group. Up till just lately, the companies have operated independently; as time went on, we requested ourselves if that’s the most effective resolution for our clients.
This alteration marks a major step ahead in delivering what issues most to you: trusted platforms, long-term product imaginative and prescient, and an ecosystem designed to resolve as we speak’s challenges and embrace the improvements of tomorrow.
Why This Issues to You
Extra Give attention to Buyer Wants
Our newly unified management brings collectively a mixed 90 years of affiliate internet marketing experience with one precedence in thoughts: your progress. This isn’t only a change on paper. It’s a renewed funding in constructing smarter instruments, extra seamless integrations, and a group the place affiliate entrepreneurs thrive. We work with improbable advertisers, publishers, and networks throughout the ecosystem, and we like to speed up their progress.
Stronger Product Imaginative and prescient with a Sharper Roadmap
With TUNE and CAKE working in tandem, we’re focusing our vitality on the improvements that matter: efficiency, scalability, customization, and transparency. Our mixed management is constructing a strong product roadmap pushed by buyer enter and powered by the skilled groups behind two of probably the most trusted platforms within the business.
New Power, Identical Dedication
Online marketing has grown extra complicated. You want companions who perceive what it takes to win on this house — not simply as we speak, however for the lengthy haul. That’s the place Constellation’s long-term, buy-and-hold philosophy issues. It means stability. It means confidence in your instruments. And it means we’re not right here to flip merchandise; we’re right here to construct lasting options that evolve and scale with you.
What’s Altering (and What’s Not)
What’s Altering
The 2 most trusted platforms within the business are actually mixed underneath a unified management crew throughout the Affiliate Advertising Group of Constellation Software program. This crew represents among the most tenured specialists within the house, and they’re targeted on setting the strategic route, product roadmap, and shared imaginative and prescient throughout your complete portfolio.
As President of Affiliate Advertising, I’ve requested Garth Harris, former Common Supervisor of CAKE, to widen his focus to each firms as our Chief Working Officer. On this new function, he’ll lead our product roadmaps, onboarding/consumer companies, and thought management with advertising. Moreover, Karen Nugent, Vice President of Buyer Success, will now be main each TUNE and CAKE buyer success groups. Karen and Garth have greater than 40 years blended expertise within the affiliate internet marketing business and might supply energy to each groups.
The 2 merchandise will retain their very own engineering groups, with Bernard del Valle main TUNE as Director of Engineering and David Wilson main CAKE as Vice President of Product Improvement. Lastly, I’ve added Ksenia Loginova as our Supervisor of Finance to assist us carry each companies underneath a single strategic umbrella.
What’s Staying the Identical
TUNE and CAKE will proceed to supply their distinct platforms tailor-made to their distinctive buyer bases. TUNE stays targeted on its customizable platform for advertisers and program managers, whereas CAKE continues to assist enterprise networks with scalable options and strong efficiency monitoring.
Hear From the Staff
I requested members of the brand new management crew to share their ideas on this milestone and what it means for our clients:
“Clients have been asking for larger collaboration between these two platforms, and we’re responding. This transfer is about readability, consistency, and bringing extra worth to the individuals who depend on us on daily basis.”
— Karen Nugent, Vice President of Buyer Success
“We’re not simply sustaining our platforms. We’re assembly with our clients and their companions. We’re having conversations about how we are able to work collectively to drive strategic worth. And we’re actively constructing towards a better, extra related affiliate internet marketing ecosystem. That’s what this alignment is all about.”
— Garth Harris, Chief Working Officer
What’s Subsequent
Collectively, we’re bringing the most effective of each worlds to our clients and companions: TUNE’s precision and suppleness for advertisers, and CAKE’s depth of scalability and infrastructure, now aligned underneath one widespread imaginative and prescient. We are able to leverage the strengths of every crew to deal with the largest challenges out there as we speak and put together you for the alternatives forward.
Count on to see extra unified messaging, extra strategic product investments, and a stronger presence within the business, from occasions and webinars to platform updates and buyer roundtables. We’re right here to serve your complete affiliate internet marketing ecosystem, from model advertisers to world networks.
When you have questions, feedback, or just need to make an introduction, I invite you to succeed in out to me at any time: [email protected].
We’re grateful to have you ever with us.
Creator
Cynthia is professionally acknowledged as a pushed product and advertising govt with a powerful ardour for digital advertising. Identified for designing go to market methods that construct total buyer worth whereas driving incremental SaaS income, Cynthia thrives in main rising organizations to scale.
