Sneakers have made a comeback.
Whether or not it’s minimalist or maximalist, avenue model or excessive trend, sneakers are getting included into extra appears to be like. And, they aren’t simply there for consolation’s sake, they’re there for appears to be like too. Creators and shoppers aren’t simply carrying sneakers with informal appears to be like, but additionally dressing them up with clothes, skirts, slacks, and extra historically “formal” appears to be like.
Because the curiosity in sneakers amongst the style neighborhood has grown, a number of manufacturers have stood out as favorites. After analyzing knowledge from the previous 12 months, Traackr found that Adidas is a type of prime model favorites.
Preserve studying to find a few of the creators and tendencies which can be incorporating Adidas sneakers.
Adidas Sneakers: Trending in Trend Influencer Advertising
In accordance with Traackr’s trend influencer advertising knowledge, creators and their audiences have proven an elevated curiosity in Adidas sneakers. Particularly, previously 12 months creators and their audiences have proven an elevated curiosity in Adidas Sambas, SL72s, and Spezials.
Content material Mentioning Adidas Sneakers, Evaluating Jan 2023 – Aug 2023 vs Jan 2024 – Aug 2024
- +92% activated influencers
- +82% mentions
Unsurprisingly, nearly all of the highest performing content material have been GRWM (prepare with me), OOTD (outfit of the day), or images and movies the place creators confirmed how they model outfits with Adidas footwear. A number of the creators that produced excessive performing content material mentioning Adidas sneakers:
To get trend influencer advertising methods, insights, and tendencies delivered on to your inbox, join our publication.
