Glazed donut nails, latte make-up, cinnamon cookie butter hair… there have been many meals themed magnificence developments which have come on to the scene not too long ago.
In summer time 2023, the “tomato woman” pattern took over on social media. It wasn’t nearly the right way to do your make-up, however about bringing the colour purple into your complete summer time temper board (outfits included).
Whereas we haven’t seen the same holistic shade pattern this summer time, we’ve seen an increase in one other food-themed shade palette.
Peach Make-up: Trending in Magnificence Influencer Advertising
In accordance with Traackr’s knowledge, creators and their audiences seem like fascinated about peachy make-up. This curiosity ranges from peach coloured blush, to eyeshadow, to lip merchandise, to paint corrector/concealer, and extra.
Content material Mentioning Peach Make-up Phrases, Evaluating H1 2024 vs H1 2023
- +20% activated influencers
- +26% mentions
- +25% engagements
- +70% video views
There was a variety of merchandise and types that had been talked about alongside this pattern, among the hottest of those included Huda Magnificence, Kylie Cosmetics, NYX, Fenty Magnificence, Haus Labs, Make Up For Ever, Estée Lauder, MAC Cosmetics, and e.l.f. make-up.
Relating to sort of content material, there have been fairly a number of creators driving this pattern with GRWM (prepare with me) movies, full glam seems to be, pure magnificence seems to be, and extra. And, among the creators that produced excessive performing content material mentioning peach make-up included:
To get magnificence influencer advertising and marketing methods, insights, and developments delivered on to your inbox, join our publication.