Over the previous few years, shoppers have carried out a deep dive on easy methods to maintain their pores and skin and hair.
In 2020, throughout the pandemic, we noticed many of us delving into instructional skincare content material — eager to know what precise substances work for his or her precise pores and skin sort.
Then, later, we noticed the same motion within the hair care class the place many had been taking note of substances that might be good (or damaging) for particular hair varieties, porosities, and extra.
This deep curiosity in skincare and hair care has not pale since. The truth is, Traackr’s current State of Affect: Magnificence report discovered that engagement with magnificence creator content material on social media is on the rise, when evaluating information from H1 2024 vs H1 2023. Extra particularly, the skincare and hair care classes noticed a +44% and +17% enhance in engagements, and +49% enhance and +37% enhance in video views, respectively.
So what kinds of developments are magnificence creators and their audiences focused on?
Biotech Magnificence: Trending in Magnificence Influencer Advertising
One of many developments that has risen, and touched each skincare and hair care is biotechnology and bioengineered merchandise.
Whereas skincare content material obtained the biggest variety of mentions and engagements, haircare content material mentioning biotech noticed a lot bigger will increase throughout key metrics when evaluating H1 2024 vs H1 2023.
Skincare Content material Mentioning Biotech Phrases, Evaluating H1 2024 vs H1 2023
- +74% activated influencers
- +69% mentions
- +22% engagements
- +8% video views
A few of the skincare merchandise that had been most talked about amongst magnificence creators included Beekman 1802’s Biotech Vegan milk Shine-Free line, Odacite Derm-Restore Tremendous Serum, and Lancer Skincare’s Gravity Defying Moisturizer.
Hair Care Content material Mentioning “Biotech” Phrases, Evaluating H1 2024 vs H1 2023
- +161% activated influencers, +169% mentions
- +382% engagements, +257% video views
A few of the hair care merchandise that had been most talked about amongst magnificence creators included Perform of Magnificence’s SOS Biotech Powered Restore lineup, and K18’s AirWash™️ Dry Shampoo.
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