Trend Takes the Lead on CTV with Sky-Excessive Engagement Charges: VDO.AI Report
Studying Time: 3 minutes
Trend has all the time thrived on visuals and innovation, and CTV has rapidly develop into the medium that enables the trade to unleash its full artistic potential. We’re witnessing a shift in how style manufacturers are reaching and fascinating audiences, with CTV rising because the channel of selection for high-impact storytelling and measurable model outcomes.
VDO.AI’s newest Trend Report delivers hard-hitting insights on why style is dominating CTV, how superior advert codecs are driving distinctive engagement, and the way main manufacturers are seizing the CTV benefit.
The Daybreak of a New Period in Trend Promoting
The report analysed fashion-focused campaigns run on VDO.AI’s platform over the previous 12 months. What it revealed is that style adverts witness a staggering 97% video completion fee on interactive, shoppable codecs streamed throughout premium CTV stock.
This sky-high engagement is a testomony to the distinctive energy of immersive, full-screen video experiences in capturing and retaining shopper consideration.
Notably, 67% of top-performing campaigns used superior CTV codecs, equivalent to DCO and API-triggered creatives, enabling interactive procuring straight on the massive display screen. Superior OLV codecs account for an additional 23% of profitable executions, underlining the worth of latest video advert tech.
“Linked TV represents the convergence of cinematic storytelling functionality with the precision focusing on that style manufacturers require. Such a heightened completion fee validates our thesis that when content material high quality meets the fitting viewing atmosphere, shopper engagement follows naturally.”
— Amitt Sharma, Co-founder and CEO, VDO.AI
In contrast to skippable cell adverts or static banner codecs, CTV affords full-screen affect, contextual storytelling, and superior interactivity equivalent to QR-based product discovery, retailer navigation, and real-time lookbooks.
What’s additional driving adoption is the format’s measurability and efficiency readability, a long-standing barrier that had saved branding budgets siloed from programmatic spend. In the present day, style manufacturers are seeing actual, trackable outcomes.
Case in Level:
H&M’s Masterclass in Shoppable Storytelling
H&M used VDO.AI’s interactive CTV codecs to launch its new winterwear line in India. The marketing campaign reimagined conventional retail promoting by mixing model storytelling with seamless shoppability.
The advert featured:
- Interactive storytelling designed for bigger screens
- A customized QR code overlay that redirected viewers to H&M’s on-line retailer
- Contextual focusing on throughout style and life-style content material
This marketing campaign led to an 18.5% improve in consideration intent post-exposure, proving that when storytelling and expertise come collectively, model engagement naturally follows.
Tyaani’s Success Story
Tyaani, an Indian luxurious jewelry home, partnered with VDO.AI to launch a CTV-led marketing campaign that leveraged geo-personalised, QR-powered creatives, enabling viewers to immediately find their nearest Tyaani retailer.
The marketing campaign, which ran solely on premium OTT platforms, drove spectacular outcomes:
- A 0.03% scan fee (1.5x the trade customary) for customers exploring retailer instructions by way of the built-in Map Locator
- A major enhance in in-store visits and model consciousness amongst high-intent, fashion-forward audiences
By mixing geo-targeting with shoppable storytelling, Tyaani created a direct and interactive bridge from display screen to retailer.
Trend’s Edge in a Fragmented Media World
As media consumption fragments, style entrepreneurs flip to CTV for premium stock, model security, and measurable ROI. CTV checks each field.
Right here’s why extra style manufacturers are going CTV-first:
- Shoppable codecs with built-in QR codes and CTAs
- Excessive dwell time throughout long-form content material consumption
- Sensible focusing on primarily based on content material affinity and geo-demographics
- Seamless integration into OTT platforms the place fashion-forward audiences are already engaged
Furthermore, manufacturers are shifting budgets from conventional media to CTV as a result of it drives not solely large consciousness but in addition deeper engagement, stronger model consideration, and measurable actual‑world motion.
What’s Subsequent? 3 Large Bets for Trend Advertisers on CTV
- Drop Tradition Meets CTV: Use tentpole content material moments to launch limited-edition collections or shock drops, constructing hype in real-time.
- Interactive Lookbooks: Transfer past static catalogues. CTV permits viewers to discover a number of outfits, types, or collections in a single immersive video advert. Use distant integration to permit for product exploration proper from the advert.
- Regional-First Storytelling: Tailor creatives to vernacular audiences, tapping into India’s rising regional style affect and increasing Tier 2/3 aspirations.
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