A brand new survey from Traackr, the main influencer advertising and marketing platform, discovered that as much as 65% of manufacturers are sending gifted merchandise to influencers even when they don’t put up concerning the merchandise after receiving them – revealing how a lot product and time is wasted on seeding campaigns that don’t carry out. To assist scale back the trade’s waste drawback and enhance entrepreneurs’ workflows, Traackr right this moment introduced a brand new integration with Shopify that simplifies the guide strategy of product seeding to creators and influencers.
At the moment, manufacturers desirous to seed merchandise to influencers and creators for collaboration undergo a time-consuming guide course of – switching from completely different instruments to compile transport addresses, talk forwards and backwards with influencers for product choice, observe supply and monitor outcomes from the gifting program. The identical survey discovered that greater than half of entrepreneurs are nonetheless utilizing spreadsheets to handle seeding campaigns with influencers – main entrepreneurs to typically do what’s quickest and best: sending to influencers who aren’t or sending extra product than what the influencer needs.
With Traackr’s Shopify integration, entrepreneurs can choose merchandise from their retailer so as to add to their seeding marketing campaign and invite creators on to Traackr. Creators then select which product they need and place the order immediately by means of Shopify. Entrepreneurs can observe order standing in Traackr, offloading hours of guide work. Plus, creators can choose precisely which product they may use resulting in improved collaborations and higher outcomes from seeding campaigns.
“Product seeding is often approach too time-consuming as a result of we have now an enormous catalog, and going forwards and backwards with creators about what is accessible shouldn’t be the perfect use of our time,” mentioned Natalie Kathleen, CEO and founding father of shoe model Jibs. “Traackr hit the nail on the pinnacle, integrating our Shopify retailer immediately into Traackr Studios so creators can go in, browse and choose precisely which footwear they need. Not solely does it save our group hours of labor, but it surely helps us dwell our model values of sustainability and empowering each individual to have a good time their individuality.”
For those who’re fascinated about studying extra about how manufacturers are dealing with product seeding, keep tuned! We’ll be launching the Product Seeding Survey report subsequent month.
About Traackr
Traackr is the all-in-one influencer advertising and marketing platform that helps organizations construct performance-driven applications on a worldwide scale. The platform allows entrepreneurs to optimize spend, unify information, streamline processes, standardize measurement, and guarantee compliance. Traackr powers probably the most superior influencer advertising and marketing applications on this planet for manufacturers together with L’Oréal, Shiseido, Pandora, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
