As Apple Adverts continues to evolve, customized product pages have change into a strategic instrument for entrepreneurs looking for to tailor their messaging at scale.
Now that Search tab advertisements assist customized product pages and deep hyperlinks can drive much more related consumer journeys, the panorama for personalised consumer acquisition in Apple Adverts has by no means seemed extra promising.
With MobileAction, an Apple Adverts companion, you possibly can monitor the efficiency of your customized product pages, monitor competitor ways, run automated checks, and fine-tune each marketing campaign from a single, unified dashboard.
And at present, we’ll discover how advert variations primarily based on customized product pages can enhance marketing campaign efficiency, share what’s new with Search tab advertisements, and introduce how deep hyperlinks can improve the expertise even additional.
What are advert variations and the way do they work?
Advert variations are artistic permutations that stem from the customized product pages you’ve arrange in App Retailer Join.
At present, as much as 35 customized product pages per app might be created to focus on a number of viewers segments, supplying you with a large artistic floor to talk on to totally different teams.
Inside search outcomes advertisements, every variation might be assigned to particular key phrases or advert teams, making it doable to spotlight distinctive options, promotions, or messages primarily based on what a consumer is trying to find, as a substitute of counting on a single, generic product web page.
Customized product pages are supported throughout key Apple Adverts placements, together with search outcomes advertisements, Right this moment tab advertisements, and now, Search tab advertisements as nicely — increasing your means to serve related creatives at each stage of the App Retailer journey.
Which means higher alignment between your advert artistic and what customers see after the faucet, which might translate into extra installs and improved efficiency metrics.
And the influence is measurable. In response to MobileAction’s 2025 Apple Adverts Benchmark Report, customized product web page impressions elevated 13.6% year-over-year to six.56 billion, whereas conversion charges rose from 42.13% to 55.87%. These numbers verify that CPPs should not only a artistic possibility — they’re a high-impact instrument for enhancing acquisition outcomes in a aggressive cellular advertising surroundings.
#To study extra about customized product pages, try our information titled From newbie to professional: Customized product pages information
Search tab advertisements now assist customized product pages
Till just lately, customized product pages had been solely out there for search outcomes and Right this moment tab advertisements. However Apple Adverts now permits customized product pages for Search tab advertisements as nicely. This can be a vital replace, particularly for advertisers who depend on upper-funnel visibility.
Search tab campaigns are sometimes the primary level of contact customers have along with your app. By pairing them with the fitting customized product pages, you possibly can higher management the narrative and direct customers to a product web page that’s aligned along with your marketing campaign goal.
This additionally opens the door to extra constant branding throughout placements and elevated testing flexibility.
Deep hyperlinks: Turning customized product pages into focused journeys
Customized product pages are already nice for aligning artistic with viewers segments, however when paired with deep hyperlinks, their influence grows.
With deep hyperlinks, you possibly can direct customers not simply to a curated App Retailer web page, however straight into a selected a part of your app as soon as they’ve put in it. For instance:
- A exercise app might hyperlink from customized product pages targeted on “yoga periods” straight into that part in-app.
- A meals supply app might promote “vegan eating places” and direct customers to a filtered display after set up.
When customized product pages and deep hyperlinks work collectively, they kind a smoother and extra purposeful journey — from impression to in-app motion.
Testing and iteration: What’s subsequent?
With so many variables to experiment with — from screenshots and previews to CTA messaging — entrepreneurs want a scientific method to perceive what’s working. That’s the place our upcoming CPP A/B Testing instrument will assist you to transfer past guesswork.
It’s constructed straight into the MobileAction and designed to:
- Monitor efficiency throughout a number of customized product pages-based advert variations
- Run structured A/B checks with real-time insights
- Establish the top-performing mixtures with out switching instruments
As an example, if you happen to’re testing between seasonal messaging and always-on messaging inside CPPs, our CPP A/B Testing instrument helps you perceive which drives stronger conversion uplift and for which viewers segments.
You’ll have the ability to check, monitor, and refine customized product pages in a single cohesive circulate, supplying you with higher management over artistic optimization and finances effectivity.
The underside line
With Apple Adverts increasing assist for customized product pages throughout extra placements and the flexibility to attach these experiences with deep hyperlinks, app entrepreneurs now have the toolkit to ship extra personalised, intent-driven journeys.
Advert variations aren’t nearly design variations — they’re about relevance. The extra your advert expertise mirrors what customers are on the lookout for, the extra probably they’re to interact.
Whether or not you’re simply getting began with customized product pages or already scaling campaigns, now’s the time to experiment, analyze, and adapt. And with our upcoming A/B testing instrument, you’ll be one step forward of the curve!
Need early entry to our CPP A/B Testing instrument? Be a part of the waitlist at present and reserve your spot.
