The faces behind Malaysia’s most-followed social feeds aren’t simply creating content material—they’re setting tendencies. Social media in Malaysia is flourishing, and KOL advertising has change into probably the most highly effective methods for manufacturers to attach with audiences via trusted and influential voices. Among the many bustling digital panorama, a choose group of Malaysian Chinese language influencers has risen above the remaining, fascinating followers with trend, life-style, magnificence, journey, and leisure content material that conjures up, entertains, and engages.
These influencers aren’t simply trendsetters—they’re storytellers and cultural tastemakers, mixing private experiences with eye-catching visuals and relatable narratives. From sharing trend suggestions and journey diaries to providing glimpses into their private lives, they’ve mastered the artwork of connecting with their audiences in a means that feels genuine and interesting.
For manufacturers seeking to leverage KOL advertising or social media lovers trying to find their subsequent favorite creator, these ten influencers are shaping Malaysia’s on-line scene—and are inconceivable to disregard.
1. Qiu Wen (@quiwen1014) – 935K Followers
Qiu Wen is a rising star within the Malaysian influencer scene, fascinating over 935K followers along with her vibrant and relatable content material. She delights her viewers with trend suggestions, magnificence insights, and candid glimpses into her each day life, turning her Instagram right into a hub of inspiration. Past her partaking fashion, Qiu Wen’s heat and authenticity foster a real bond along with her neighborhood. In Might 2025, she embraced a brand new chapter of her life with the arrival of her child boy, affectionately often known as Child Captain (小队长), including a heartfelt and private contact to her journey.
2. Christinna Kuan (@ms_kuan) – 916K Followers
Christinna Kuan, higher often known as Ms. Kuan, is a outstanding determine in Malaysia’s influencer panorama with a formidable following of 916K. She captivates her viewers with stylish trend appears to be like, breathtaking journey adventures, and life-style content material that resonates throughout various audiences. Famend for her skill to seamlessly mix excessive trend with on a regular basis fashion, Christinna has established herself as a go-to inspiration for trend lovers and trendsetters alike.
3. Michiyo Ho (@michiyo_ho) – 1.3M Followers
With a formidable 1.3 million followers, Michiyo Ho has cemented her place as a powerhouse in Malaysia’s influencer scene. Her content material blends journey, magnificence, and health, showcasing her dynamic persona and multifaceted life-style. Recognized for her uplifting vitality and genuine connection along with her viewers, Michiyo has constructed a loyal neighborhood, securing her standing as one of many area’s most influential voices.
4. Phei Yong (@pheiyong) – 1M Followers
With 1M followers, Phei Yong has carved a distinct segment as one in every of Malaysia’s most versatile influencers. Finest recognized for his comedic skits, entertaining vlogs, and life-style content material, he brings humour and light-heartedness to on a regular basis conditions. His relatable, down-to-earth persona has earned him a loyal following, with followers eagerly awaiting his subsequent piece of content material.
5. Priscilla Abby (@priscillaabbychai) – 532K Followers
Priscilla Abby is a multifaceted expertise in Malaysia’s influencer panorama, balancing her position as a content material creator along with her ardour for music. With 532K followers, she shares a mixture of her newest songs, trendy appears to be like, and glimpses into her private life. Priscilla’s authenticity and dedication to her craft resonate strongly along with her viewers, making her each a beloved singer and an inspiring influencer.
6. Chang Yong (@changyonggggg) – 953K Followers
With 953K followers, Chang Yong has constructed a powerful presence via his humorous and artistic content material. Famend for his viral comedic movies and light-hearted strategy, he captures the enjoyable aspect of on a regular basis life. His playful, partaking fashion has earned him a faithful viewers, with followers turning to his posts for laughter and pleasure. In March 2025, Chang Yong marked a brand new milestone in his private life when he obtained married, a second warmly celebrated by his followers.
7. Yvonne Chua (@yvonnechua) – 547K Followers
Yvonne Chua is a magnificence and life-style influencer with 547K followers who flip to her for make-up tutorials, skincare suggestions, and trend inspiration. Recognized for her experience and effortlessly trendy appears to be like, she has change into a trusted supply for all issues magnificence. Past her content material, Yvonne embraces motherhood and often shares heartfelt moments from her household life. She is a proud mum to 2 daughters — Hannah and her second youngster, Diana, whom she welcomed in March 2025 — including a heat and relatable contact that deeply resonates along with her viewers.
8. Jestinna Kuan (@jestinna) – 867K Followers
Jestinna Kuan, with 867K followers, is well known for her impeccable trend sense and fascinating journey diaries. She often collaborates with main manufacturers, highlighting the newest tendencies and must-visit locations. Past her affect in trend and life-style, Jestinna can also be the founding father of CHUBEE, a pet complement model, and SISCLUB, a contemporary pet equipment and life-style label. Her elegant fashion, inspiring journey content material, and entrepreneurial spirit make her a standout determine in Malaysia’s influencer panorama.
9. Diorlynn Ong (@diorlynn) – 864K Followers
Diorlynn Ong has amassed a devoted following of 864K along with her fascinating content material spanning trend, magnificence, life-style, and artistic make-up appears to be like. She is especially recognized for her elaborate cosplay transformations, which showcase her artistry and aptitude. With a refined aesthetic and interesting persona, Diorlynn connects deeply along with her viewers, cementing her standing as one in every of Malaysia’s main influencers.
10. Cherry Haw (@cherryhaww) – 400K Followers
Cherry Haw, with 400K followers, rounds out our record as a beloved Malaysian influencer. Her content material is a pleasant mixture of trend, magnificence, and private vlogs, usually that includes heartfelt moments along with her son, Aldric. Recognized for creating visually interesting and relatable posts, Cherry has earned a devoted following. Her real and interesting strategy resonates deeply along with her viewers, making her a cherished determine within the influencer neighborhood.
Conclusion
Whether or not you’re a model seeking to make a mark in Malaysia’s market or a person looking for inspiration in trend, magnificence, and life-style, these prime 10 Malaysian Chinese language influencers provide a wealth of partaking content material. From hilarious skits and artistic cosplay to trendy outfit concepts and journey adventures, they carry a singular aptitude to the digital house.
Regardless of the myths surrounding influencers, leveraging them to attach with audiences stays probably the most highly effective methods in immediately’s digital age. KOL advertising permits manufacturers to succeed in the fitting viewers with authenticity and creativity, chopping via the noise of conventional promoting. Kobe presents a complete influencer advertising platform that will help you faucet into this potential, join with the right influencers, and amplify your model’s attain. Don’t wait—contact us to find out how influencer advertising can elevate your model and drive significant engagement.
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