You simply printed your first submit on LinkedIn. Congratulations!
An hour passes.
Three hours move.
24 hours later, your submit has 5 likes and two feedback.
On-line consultants discuss the advantages of a private model, like:
- Discovering a job
- Negotiating the next wage
- Incomes shoppers
- Acquiring talking alternatives
But no person discusses how tough it’s to achieve traction.
How do you construct significant relationships and develop an viewers that trusts you, and most significantly, drives income?
There isn’t a easy reply to this query, so you’ll be able to both:
- Learn our full information on constructing a private model.
- Try one in all these programs to be guided via the method of constructing a private model.
Wish to be a high-earning Copy Creator as a substitute of a struggling content material creator?
Our CEO will work with you 1v1 to strengthen your private model, create higher content material, grasp on-line networking, and get much more shoppers.
Plus, it’ll price you about 70% lower than typical teaching applications.
How We Evaluated Every of These Private Branding Programs
There isn’t a single “greatest” private branding course, as every is tailor-made to barely totally different objectives and gives totally different ranges of help.
Right here’s an outline of the system we used to guage every of those programs:
- Who it’s for
- Teacher credibility and observe document
- Content material format and depth
- Matters lined
- Social platforms lined
- Scholar success
- Neighborhood & networking worth
- Value
Under, we’ll present an in depth evaluation of every course.
Course #1: Copyblogger Academy
Copyblogger Academy is a course and group run by Charles Miller and Tim Stoddart (that’s me!). It covers private branding and different important advertising abilities wanted to scale a profitable facet hustle or enterprise, together with copywriting, search engine marketing, electronic mail advertising, and extra.
So, what makes Copyblogger Academy distinctive from different private branding programs?
First, Charles Miller is a number one knowledgeable in private branding.
He’s a seven determine entrepreneur, and all of his success has stemmed from his social media viewers. At the moment, he has over 150,000 followers on LinkedIn and 215,000 followers on X, and he assists founders, CEOs, and different completed people in rising their private manufacturers.
And, he’s additionally landed model offers with main B2B corporations, like Synthesia, to advertise their merchandise:
Charles created the private branding course within the Copyblogger Academy, so all the recommendation relies on actual expertise.
I, Tim Stoddart, have additionally based a number of different seven determine companies and just lately offered my digital advertising company.
So as to add extra worth to Copyblogger Academy, I added a number of programs overlaying the search engine marketing, content material advertising, and electronic mail advertising methods I used to develop my shoppers’ corporations.
In complete, you’ll have entry to all of those programs contained in the academy:
Every course is taught via video and structured with motion objects:
Nonetheless, Copyblogger Academy is greater than only a private branding course.
We acknowledge that constructing a private model is usually a lonely endeavor, and generally you want slightly assist and encouragement from others working in direction of the identical aim.
That’s why you’ll additionally obtain entry to an energetic group the place you’ll be able to community with different likeminded people, ask questions, and obtain suggestions in your work.
There are additionally quite a few bonuses, together with masterclasses with main entrepreneurs, Q&A periods with Charles and Me, and extra.
Try Copyblogger Academy immediately should you’re critical about rising your community and revenue via private branding.
Course #2: Introduction to Private Branding By UVA
Supplied by the College of Virginia via Coursera, this can be a normal private branding course designed for rookies who’re new to the idea of private branding.
It has a 4.4-star score based mostly on over 8,863 critiques, and also you’ll obtain a LinkedIn certificates upon finishing the course.
The course is taught by Kimberly Barker, who has roughly 1,300 followers on LinkedIn and is a Librarian at UVA:
The course consists of six modules, and listed here are the subjects lined:
Right here’s what you’ll be able to count on to get out of this course:
- Set up a presence on a minimum of three social platforms
- Craft a mission assertion about your values and strengths
- Assemble a private board of administrators for steady steering
- Study fundamental digital safety and repute administration abilities
- Arrange a sustainable system to handle your model long-term
Sadly, there isn’t an energetic group accessible.
The course is free for the fabric alone, and $49 is required to acquire the LinkedIn Studying certificates.
Course #3: Udemy – Private Branding: Strengthen Your Skilled Status
Taught by Joseph Liu, this 90-minute private branding course is without doubt one of the hottest choices on Udemy.
The course has a 4.5-star score from over 30,000 critiques, and 60,000 college students have taken this course.
Liu has been a featured speaker at notable occasions, together with MarketingWeek Reside, Crimson Bull, TEDx, and Microsoft, and has additionally collaborated with manufacturers reminiscent of Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs.
His LinkedIn profile reveals that he has about 13,000 followers:
Right here’s an outline of the course curriculum:
You should purchase this course for $19.99 on Udemy.
Course #4: LinkedIn – Lida Citroën’s Creating Your Private Model
Supplied by LinkedIn, this course is accessible at no cost to anybody with a LinkedIn Premium account.
It’s the most well-liked private branding course supplied on LinkedIn Studying with a 4.7 star score and over 8,000 critiques.
Lida Citroën teaches the course, and with over 32,000 followers, she has expertise in private branding and repute administration. She’s spoken at respected occasions like TEDx and has a podcast.
Lida has additionally written a ebook, The New Guidelines of Affect, and works one on one with executives and job seekers to raise their careers via private branding.
Right here’s an outline of the course curriculum:
You possibly can be taught extra about Creating Your Private Model on LinkedIn’s studying platform.
Course #5: Justin Welsh’s LinkedIn OS
LinkedIn OS is a private branding course tailor-made particularly to LinkedIn.
It’s splendid for solopreneurs, creators, consultants, and service-based enterprise house owners who wish to generate leads and revenue from their LinkedIn content material.
The course was created by Justin Welsh, a former startup government with a LinkedIn viewers of 765,116 followers and a observe document of producing over $10 million from his viewers.
The course itself is a self-paced video course organized into six key elements:
- Area of interest readability
- Constructing a basis (your persona construct)
- Content material creation
- Viewers constructing
- Lead seize
- Making a enterprise workflow
It consists of frameworks, workouts, copywriting ideas, each day workflows, and analytics use.
Sadly, there’s no built-in group or entry to Justin instantly. The course is deliberately self-guided to maintain it inexpensive and scalable.
Moreover, if you’d like extra assistance on creating content material, you’ll need to buy his Content material OS course.
LinkedIn OS is at present accessible for $79.
Course #6: Maven – Mark Schaefer’s Private Branding Masterclass
The Private Branding Masterclass is a two-week reside cohort course hosted by Mark Schaefer on Maven.
Mark Schaefer is a digital advertising marketing consultant, keynote speaker, and professor at Rutgers College. He has written ten books, together with KNOWN, a ebook on private branding.
This course is designed for mid-to-senior stage professionals, creatives, audio system, authors, and consultants who wish to develop their social media presence.
In contrast to most self-paced programs, this can be a reside two-week course held over Zoom. It consists of six 90-minute reside periods and non-compulsory 30-minute bonus discussions.
It additionally consists of two personal one-on-one teaching periods with Mark, hands-on assignments, and also you’ll have a structured branding plan by the tip.
The important thing differentiator of this course is its energetic studying focus, fairly than passive consumption. Nonetheless, you’ll must put aside two weeks to dedicate to this subject.
You’ll even have entry to a group of 9 different friends.
Right here’s an outline of the lesson plan:
Private Branding Masterclass is at present accessible for $1,499.
Dot Lung is a social media strategist who has labored with manufacturers like Fb, Wix, OFFF Pageant, and Motionographer, and has been featured in Self-importance Honest Italy.
This course is designed for freelancers, small enterprise house owners, coaches, creatives, and consultants who wish to learn to get shoppers on Instagram.
The course consists of 17 pre-recorded video classes, and consists of 12 downloads, and a remaining mission.
In contrast to most private branding programs that focus solely on techniques, this one additionally addresses mindset and visible identification, along with offering actionable classes on content material planning and conversion technique.
Your complete course culminates in a capstone mission, a 30-day private model content material technique.
This specific private branding course primarily focuses on Instagram, however its methods additionally apply to Fb, LinkedIn, and different social media platforms.
There’s additionally a group hosted by Domestika that features entry to a course discussion board, and you may ask questions and obtain suggestions from each friends and Dot.
You’ll have lifetime entry to the course, and you may earn a certificates should you’re a part of Domestika Plus.
Dot Lung’s Private Branding Technique course is priced at $19.99 for Domestika Plus members and $59.99 for non-members.
Course #8: Hilary Sutton’s Private Branding Course
This course was created by Hilary Sutton, a author, speaker, and content material strategist who claims to have elevated her revenue by 483% via constructing her personal private model.
She’s been featured in USA At the moment, The Washington Submit, and HuffPost, and her main focus helps freelancers, authors, and creatives develop their on-line presence.
The course is self-paced and consists of eight video classes.
You’ll even have entry to a downloadable course workbook, elevator pitch template, and goal-setting information.
It has step-by-step directions to execute a 90-day motion plan.
The course covers all main social media platforms and discusses constructing a private web site.
Right here’s a full overview of the course content material:
Along with the course, she operates an unique Fb Group for present and former college students.
Hilary Sutton’s course is a one time cost of $147.
Course #9: Ali Abdaal’s Half Time YouTuber Academy
Whereas this course is designed that can assist you develop a YouTube channel fairly than strictly constructing a private model, YouTube is without doubt one of the handiest platforms to construct a private model on, so I made a decision to incorporate it on this record.
Ali Abdaal himself is a doctor-turned-creator who constructed a YouTube channel with over 6 million subscribers and earns over 6M per 12 months (in keeping with probably the most just lately printed statistics).
He has helped over 6,000 college students via the Half-Time YouTuber Academy and designed the course for people who wish to develop a channel with out quitting their day job.
Due to this fact, it’s splendid for professionals and entrepreneurs concerned about video content material who wish to set up themselves as consultants in a selected area of interest.
The course is self-paced and consists of 20 hours of core video content material, in addition to 16 bonus hours overlaying monetization, modifying, branding, and repurposing.
Ali teaches all of his content material in methods, and also you’ll be taught his frameworks like:
- Area of interest Discovery Framework
- HIVES scripting technique
- Outsourcing Almanack
- Infinite Content material Engine
You’ll even have entry to bonuses like a video modifying course for Ultimate Minimize Professional, and the Viral Thumbnail Template Pack.
There are additionally quite a few motion objects, together with checklists, templates, and written guides.
Nonetheless, what units the Half Time YouTuber Academy other than different private branding programs is the group. You’ll have entry to hundreds of creators for accountability, suggestions, networking, and reside occasions.
For those who’re critical about rising on YouTube, the Half Time YouTuber Academy is the clear selection.
The Half Time YouTuber Academy is priced at $995.
Course #10: On-line Private Branding By Harvard Enterprise Faculty
Harvard has launched its personal private branding class, taught by Jill Avery, a advertising professor at Harvard Enterprise Faculty.
She has about 11,000 followers on LinkedIn, and her background is in client packaged items (CPG) model administration. She labored with manufacturers like Gillette, Braun, Sam Adams, and AT&T.
The course is designed to assist:
- Make clear and articulate their objective, values, and distinctive edge
- Construct a reputable private model
- Advance profession and management alternatives
The principle promoting level of this course is that it’s run by Harvard and also you’ll obtain a certificates of Completion from HBS on-line.
The course itself is three modules that encompass ten hours.
Right here’s an outline of the content material:
Whereas it’s a self paced course, it does have a set begin and finish date and requires 2-4 hours of labor per week for 3 weeks.
Along with the course materials, you’ll even have entry to a worldwide networking group that additionally offers you entry to alumni occasions, peer collaboration, and ongoing conversations earlier than, throughout, and after the course.
Harvard’s Private Branding course has a one-time price of $1,850.
How To Select The Finest Private Branding Course For Your Wants
The perfect private branding course in your wants relies on:
- Which platforms do you wish to be energetic on? (LinkedIn, YouTube, X, Instagram, and many others.)
- Would you like entry to a group, or do you belief your self to execute all the materials alone?
- Do you want simply private branding ideas, or would you wish to construct a complete digital advertising technique?
Whereas lots of the programs on this record present stable materials, I constructed Copyblogger Academy as a result of many private branding programs are geared in direction of company staff and taught by individuals who hadn’t constructed substantial audiences on social media platforms like LinkedIn or X.
This can be a key purpose I partnered with Charles Miller. He constructed six determine audiences throughout numerous social media platforms and monetized them to drive tens of millions in income.
Moreover, social media is only one ability set. To construct a very profitable enterprise, you additionally want different digital advertising abilities like copywriting and electronic mail advertising.
And, constructing a private model will be difficult. Even the perfect of us want a group for accountability and help alongside the best way.
That’s why we constructed Copyblogger Academy. It’s the all-in-one resolution that lets you not solely construct an viewers, however generate a six or seven determine enterprise from that viewers.
Study extra about Copyblogger Academy immediately.
