As a digital advertising and marketing marketing consultant, I spend a number of time selling web site content material on social media. However what about selling your social presence through your web site? Embedding lets you do precisely that. I’ll usually use this tactic for video content material as a method to repurpose it and enhance its attain.
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So what’s the method for embedding exterior content material in your website? It differs barely between platforms relying on the place you’re pulling the content material from, however the fundamental steps are largely the identical.
Let’s check out easy methods to add HTML embed codes to your website and the particular steps for various platforms.
Desk of Contents
What does embed imply?
The time period “embed” means to put externally hosted content material onto your web site or internet web page. You do that by putting a block of code – known as an embed code – right into a HTML block in your web site. When you save the web page and examine the dwell model, the media you embedded then renders on the printed web page.
Embedded content material is referenced with HTML, some of the fundamental languages used on the internet to design and lay out internet pages.
You usually see this code whenever you’re within the “again finish” of a weblog submit, for instance. That’s the place you’ll add your embed code. Most web site editors, from WordPress themes to drag-and-drop builders, may have HTML blocks accessible which you could place on a weblog submit or web site web page to stick the HTML code.
What’s an embed code?
An embed code is a block of HTML code that’s positioned in one other web page and renders a visible component — a video, social media submit, kind, or web page — from one other web site or supply. You may embed YouTube movies, X posts, GIFs, and different multimedia objects on one other web site.
I often use embed codes to embed posts from X or LinkedIn as a fast and straightforward method so as to add thought management dimensions to weblog content material, for instance.
Most social and multimedia web sites have an choice to generate an embed code proper from every particular person submit. Right here’s an instance of an embed code for a HubSpot YouTube video:
https://www.youtube.com/watch?v=eGUEAvNpz48”
And right here’s the embedded end result.
Need to do the identical factor in your weblog posts and pages? Subsequent, I’ll go over easy methods to generate an embed code from the most well-liked social websites. I’ve discovered that, as soon as you know the way to do that on one platform, the steps are very simple to duplicate wherever embedding is accessible with small variations.
The right way to Add HTML Embed Code to Your Web site
- Go to the social submit, video, or webpage you’d wish to embed.
- Generate the embed code utilizing the submit’s choices.
- If relevant, customise the embed submit, corresponding to the peak and width of the component.
- Spotlight the embed code, then copy it to your clipboard.
- In your content material administration system, open up your HTML viewer.
- Paste the HTML snippet you simply copied into your HTML viewer window. Then click on ‘OK’ or ‘Save.’
- Completed! You’ve now embedded content material onto your web site or weblog.
Let’s dive into every step in additional element.

Step 1: Generate the embed code.
Earlier than I embed exterior content material, I first need to generate an embed code for the submit or web page I wish to embed on an internet site.
Professional tip: A whole lot of web site builders and CMS’s will let you merely paste the hyperlink to the submit and mechanically embed it with out having to go get the embed code. However this varies from one platform to a different.
Right here’s how I generate the embed code on a lot of the main social and content material networks.
The right way to Embed a Fb Put up
Right here’s how I embed a Fb submit:
- First, I open Fb on a desktop browser.
- I discover the submit that I wish to embed.
- After clicking the three dots within the prime proper nook of the submit, a drop-down menu seems.
- From the dropdown menu, I click on Embed.

- A pop-up seems, and I’ve the choice to incorporate the total submit and entry superior settings. The superior settings are primarily for folks with extra superior know-how who wish to modify the width of the submit. For novices, I like to recommend leaving that alone and easily clicking Copy Code .

- Now, I’ve acquired the embed code copied to my clipboard and able to be pasted within the again finish of an internet site.
The right way to Embed an Instagram Put up
If I wish to embed an Instagram submit, it’s a fairly related course of. Simply keep in mind that embedding Instagram posts is simply attainable from the desktop model. Right here’s how I do it:
- First, I discover the submit I wish to embed and click on to open it up totally within the browser.
- Then I click on the three dots within the prime proper nook of the submit and out comes a pop-out dropdown menu.

- I choose the Embed choice from the checklist.
- The embed code comes up with a button to repeat it to my clipboard.
- Typically, I wish to embrace the caption. However a number of occasions, I’ll uncheck the field Embrace caption, particularly for embedding movies.

- As soon as I’ve hit the Copy embed code button, I’m prepared to move again to the web site to embed the submit.
The right way to Embed a YouTube Video
If I’ve spent a number of time placing collectively video content material for a YouTube channel, I wish to ensure that it will get seen as a lot as attainable. So, embedding YouTube movies is likely one of the most frequent methods I exploit the embed performance. It makes my video content material accessible to web site customers to increase its attain.
The opposite purpose it’s good to embed movies? It saves a ton of bandwidth for an internet site. Movies are usually very massive information. Importing them on to an internet site can drastically decelerate web page load occasions. So, if you’d like movies in your web site, I like to recommend utilizing a platform like YouTube or Vimeo to take action.
Again to how I embed YouTube movies:
- I click on into the video I wish to embed, and choose Share from the row of choices beneath the video participant.

- Embed is the primary choice on the checklist after clicking the Share button.

- After clicking Embed, the video pops again up with the embed code to the right-hand facet.
- I merely click on Copy within the backside proper nook.

- I now have the embed code in my clipboard and able to paste within the web site editor.
The right way to Embed an X Put up
There’s a number of helpful thought management on X, and I wish to embed tweets all through editorial or weblog content material to spice up authority and social proof. It’s additionally a great way to cite specialists while not having to contact them immediately or get one thing customized to your submit.
Right here’s how I can embed X posts:
- First, I open the submit I wish to embed.
- Up within the browser bar, I copy the hyperlink to the submit (extra on this in a second).
- Like different platforms, I click on the three dots on the prime proper nook of the submit.
- This opens up an inventory of choices, together with Embed submit.

- Right here’s the place the method on X will get somewhat extra complicated than it most likely must be. Once I click on embed, the web site opens up https://publish.twitter.com/ in a brand new tab with the query “What would you wish to embed?”

- That is the place I paste the hyperlink to the X submit that I copied earlier from my browser bar.
- I hit enter, and two choices seem below “Listed here are your show choices.”

- I click on Embedded Put up from the 2 choices, however you may click on Embedded Video for video content material.
- A pop-up seems beneath with the embed code and an choice to Copy Code, so I click on that choice.

- Like Fb, X additionally offers the chance to “set customization choices.”
- As soon as I’ve clicked Copy Code I can return to my web site editor and embed the submit.
The right way to Embed a Pinterest Put up
I significantly like Pinterest posts for vogue, DIY, decor, cookery and recipe websites, and pastime websites. In case your web site is inside a distinct segment that lends itself effectively to Pinterest’s format and viewers, embedding your Pinterest posts is a good way to develop your following on the social platform.
Right here’s the method I observe for embedding a Pinterest submit:
- I open up the Pin I wish to embed on the location.
- I click on the three dots on the highest left, proper on the finish of the checklist of choices.
- Subsequent I click on Get Pin embed code.

- One of many issues I like about Pinterest embed codes are the dimensions choices. It means you get the precise sizing and determination. If I’m embedding the pin in a small space like sidebar content material, I would select small. But when I need a full-width picture for a weblog submit, I’d select massive.

- As soon as I customise the dimensions, I spotlight the code and click on Command + C or CTRL + C, relying on the gadget I’m utilizing.
- Now my Pin is able to get embedded.
The right way to Embed a SlideShare Presentation
SlideShare shows are somewhat dated nowadays – it’s an extended whereas since I’ve embedded one on an internet site. However, you by no means know. So it’s helpful to know the way, simply in case.
Right here’s I seize the embed code for a SlideShare presentation.
- I open the SlideShare presentation I wish to embed.
- Underneath the presentation, I click on the three dots after which choose the Share choice.

- This prompts a Share this SlideShare field to seem over the presentation slides.
- I am going to the Embed part beneath the social share buttons.

- At first, the sector appears to be like clean. However after I click on into it, I can see the embed code.
- The benefit of SlideShare is that I can choose the dimensions of the presentation on the left, and select which slide the embed begins on to the precise.
- As soon as I’m pleased with these settings, I spotlight the embed code and click on Command + C or CTRL + C, relying on my gadget.
- Now, I can return to my web site editor and embed the presentation immediately on an internet site web page or weblog submit.
The right way to Embed an Exterior Webpage
On a uncommon event, I would have to embed an exterior webpage. Like all embed codes, that is carried out utilizing an iframe HTML tag.
Right here’s an instance of what iframe HTML code appears to be like like:
I can use these similar tags to embed an exterior webpage. Right here’s how I do it:
- I take this whole line of code and paste it someplace like a Notepad app:
- Then I am going to the webpage I wish to embed and I seize the URL from the browser bar.
- Word: I’ll want your entire URL, together with the “https” piece.
- Within the area in my iframe code the place it says “url,” I paste the total webpage URL over that textual content so it appears to be like like this:
- I also can modify the pixel top and width of the body utilizing the “width=” and “top=” sections, which might appear like this:
- Lastly, I copy your entire line of code to embed it on the web site.
Step 2: Entry your content material administration system and paste the embed code in your HTML viewer.
I work with a number of completely different CMSs and so they all work barely otherwise. However the technique of utilizing the HTML block is pretty related throughout the board. Right here, I’ll go over how you are able to do it in Content material Hub and WordPress.
Inserting Embed Code onto a Content material Hub Web site
In Content material Hub, though I may use the HTML editor if I wished to, I truly don’t have to as a way to add embed content material. Right here’s the way it works:
- I open up my HubSpot dashboard and go to Content material > Weblog. If I used to be embedding content material on an internet site or touchdown web page, I’d go to Content material > Web site Pages or Content material > Touchdown Pages, respectively.

- Subsequent, I discover the weblog submit or webpage the place I wish to embed the content material, hover over it within the checklist, and click on on the web page or submit title highlighted in blue.

- Within the prime editor bar above the submit, I click on Insert and choose Embed from the dropdown menu.

- A pop-up seems the place I can both paste the embed code or enter a URL for HubSpot to embed content material for me mechanically.

- Then all I have to do is paste within the code and hit Insert.
- If I wished so as to add the embed immediately within the supply code, I’d click on Superior from the editor bar.

- I can click on Supply code, and the HTML of the web page seems in a pop-up.

- Then I can paste the embed code the place it must go on the web page and hit Save modifications.
Inserting Embed Code in a WordPress Web site
There isn’t essentially a single method to insert embed code on a WordPress website as a result of it might depend upon the template you’re utilizing. But when I’m utilizing the usual traditional editor, right here’s how I do it.
- First, I head to the admin space within the again finish and go to both Pages or Posts.
- Then I click on the title of the submit or hover over it and click on the Edit choice that seems beneath the title to open up the submit editor.
- Subsequent, I click on on the Textual content tab on the higher right-hand nook of the textual content editor.

- Lastly, I paste the embed code the place I would like the embedded content material to seem within the submit.
Step 3: Completed! You’ve efficiently embedded content material in your web site or weblog.
Now all I have to do is save the web page, or hit Replace if I’m on a WordPress weblog, and refresh the dwell URL to see the embedded content material on the entrance finish.
Add embedded content material to extend consumer engagement.
There’s a number of good content material on the market even when it hasn’t been created by me or the model I’m working with, and I discover utilizing the embed choice is a good way so as to add depth and curiosity to my webpages. It helps to extend visible enchantment and engagement, particularly should you’re embedding movies.
Plus, it’s really easy to do. When you’ve embedded content material a few occasions it rapidly turns into second nature. So experiment with embedding from completely different social media platforms in your web page or blogs and watch your consumer engagement develop.
Editor’s notice: This submit was initially printed in September 2013 and has been up to date for comprehensiveness.
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