The Referral Benefit with Mary Kennedy Thompson, CEO of BNI®
If you happen to’re not already constructing your corporation with referral-based advertising and marketing, you are leaving critical cash—and credibility—on the desk.
On this episode, I sat down with Mary Kennedy Thompson, the CEO of BNI® (Enterprise Community Worldwide), the biggest and most profitable enterprise referral community on the planet. With over 11,000 chapters worldwide and hundreds of thousands of referrals handed annually, BNI has mastered what most entrepreneurs solely scratch the floor of: tips on how to construct a predictable, sustainable enterprise utilizing belief, status, and actual human connection.
We unpacked the true energy of referrals in enterprise, and extra particularly, how referral-based advertising and marketing provides community entrepreneurs and professionals a definite, long-term benefit over conventional chilly prospecting and random social media outreach.
Right here’s what we coated on this highly effective dialog:
- Why referrals are probably the most trusted supply of recent enterprise—and the way that impacts your backside line
- The correct technique to ask for referrals with out sounding pushy or determined
- The right way to turn into extra referable (most individuals get this mistaken)
- The most important errors folks make with referrals—and tips on how to keep away from sabotaging your credibility
- The key to sustaining long-term relationships with referral sources
- What Mary has realized main a world group centered solely on serving to folks succeed by referrals
- How referral-based advertising and marketing is not only for standard companies—but in addition one of many smartest methods for community entrepreneurs
Whether or not you are simply beginning out otherwise you’ve been within the sport for years, mastering the artwork of referral-based advertising and marketing can provide you a critical edge. And Mary delivers big-time perception on this episode.
If you happen to’re constructing a staff, rising a enterprise, or just wish to deepen your relationships and multiply your outcomes—this one is a must-listen.
