Whether or not you’re a Creator on TikTok or a enterprise, you’re attempting to construct your model — and for a lot of creators, that model turns into their very own enterprise (or a complete slew of them). However that doesn’t imply a TikTok Enterprise Account is the best way to go.
So, let’s do some evaluating and contrasting, lets? What are the perks of utilizing a Enterprise Account vs a Creator Account, and what are the drawbacks?
Let’s have a look at the 2 kinds of TikTok accounts to resolve which is best for you.
The Professionals of a Creator Account
You get entry to the creator instruments.
A Creator Account is often known as a Private Account, so that you may have already got a “Creator Account” should you’ve signed up for TikTok prior to now. With the Creator Account, you get the ol’ run-of-the-mill options, like the one that you love For You feed, however you additionally get entry to the TikTok Studio. With the TikTok Studio, you may:
- Add, schedule, and edit your content material
- Handle your posts
- Control your analytics
- Let TikTok know what you’re keen on (and what you don’t)
- Handle and interact with feedback
- See how a lot moolah you’re making
- Take a look at instruments that encourage account development
- Get some publish inspo
To get to your TikTok Studio, you may go to through browser, or the app:
- Go to “Profile”
- Faucet the three strains within the prime right-hand aspect of the web page
- Hit “TikTok Studio”
You get a heck of much more music.
If you publish content material on a Creator Account, you get entry to each the overall music library and the TikTok Industrial Music Library (CML), and it’s that latter one which’s so tough. Any music outdoors of this library isn’t coated for business use. In different phrases, should you’re utilizing music to advertise a model, product, or service, you higher have it cleared for business use or doubtlessly face a copyright violation.
As a creator, you get to work with copyright-protected music with out fearing the wrath of artists and music execs coming down on you. (There’s an enormous asterisk right here; extra on this in a minute.)
You get extra methods to monetize.
As a TikTok person with a Creator Account, you may swim in money should you play your playing cards proper. You can also make your personal Sequence, which helps you to put premium content material behind a paywall. A Sequence can embody as much as 80 movies of as much as 20 minutes every. viewers can unlock this content material via direct-in-video hyperlinks or your profile. Solely public accounts can use Sequence.
Any such account additionally allows you to be a part of the TikTok Creator Rewards program. Necessities for becoming a member of this system embody being over 18, having over 10,000 followers, having a minimum of 100,000 video views within the final 30 days, and making unique content material a minimum of one minute lengthy. You can even gather Video Items, which helps TikTok measure your recognition and reward you with Diamonds. And Diamonds are certainly your finest pal, because the extra you gather, the extra you turn into eligible for rewards from TikTok, together with cash.
You’ll be able to go personal.
A TikTok Enterprise Account can’t go personal. That kinda is smart as a result of *most* companies use social media as a result of they need folks to uncover them. Fairly laborious to discover a model with a personal account. Creator Accounts can go between private and non-private.
However, if you wish to go *tremendous* public, you may publish a Hyperlink in Bio in your TikTok bio when you attain the 1,000-follower mark, serving to you to direct site visitors to the place folks can be taught much more about you and what you do.
The Cons of a Creator Account
You’ll be able to’t truly use all music
Do not forget that asterisk we talked about above? Right here it’s: You’ll be able to’t simply use no matter music you need. Sure, you should utilize extra music in TikTok’s library than a Enterprise Account can, however you continue to should be cautious when importing your music.
TikTok secures numerous licenses that decide who can use a track and the way. You’ll be able to’t simply add a copyright-protected track willy-nilly by yourself. At the same time as a TikTok creator, somewhat than a enterprise selling a services or products, you must make certain the music you employ is correctly licensed.
If you happen to use a track outdoors of TikTok’s library that’s not appropriately licensed, TikTok could mute the video or take away it altogether. You may additionally get a letter from the Efficiency Rights Group (PRO) that handles the licenses for the songs you used.
However the greatest deal is that should you’re a creator who monetized the video that incorporates the track, you could possibly find yourself being sued, notably if that video had you raking within the dough.
You’ll be able to Promote your content material, however not promote.
Customers with a TikTok Creator Account can “Promote” their content material. This paid-for function begins at $3 per day and may go as much as $1,000 per day (if in case you have such a big chunk of change helpful). It’s designed to spice up your visibility on TikTok.
When you Promote a video, you’ll get entry to engagement knowledge, viewers insights, the standing of the publish you promoted, and the way a lot you’ve spent on the marketing campaign.
You’ve gotten restricted automation choices.
Sadly, with how TikTok’s configuration is, particular instruments — notably automation instruments — aren’t suitable with the TikTok Creator Account. As an example, you may’t get Manychat’s candy suite of automation options with no Enterprise Account.
With a Enterprise Account, you may inform your viewers to message a key phrase, and Manychat handles the remainder. You can even arrange a message set off to start out conversations at any time when somebody messages you, serving to you keep engaged along with your viewers with out extra work. And Manychat is barely persevering with so as to add extra options, together with the power to answer on to feedback and deploy clickable hyperlinks in messages.
The Professionals of a Enterprise Account
You *additionally* get entry to creator instruments.
Had you going there, huh? Why TikTok refers back to the TikTok Studio as “creator instruments” after which provides it to *each* Creator and Enterprise Accounts, we will’t say. We can say that the TikTok Studio is certainly for each kinds of accounts, and it’s accessible the identical approach on each.
You get entry to the TikTok Advertisements Supervisor.
With a Creator Account, you get entry to the Promote instrument, however that’s the one approach to pay to get extra eyes in your content material and your model. However Enterprise Accounts get the TikTok Advertisements Supervisor. This helpful administration instrument permits you to create advert campaigns, set your price range, and goal your viewers.
As soon as your marketing campaign goes reside, you may check and reinvest in the place you need to goal, modify your parameters, and uncover instruments that supply suggestions on making your TikTok advert extra environment friendly. Plus, you get in-depth analytics that aid you measure the ever-elusive ROI (as a result of we all know your boss will ask you about that).
Enterprise Accounts play higher with automation instruments.
Many automation instruments don’t work nicely (or in any respect) with TikTok Creator Accounts. If you need all the advantages of automated messaging and engagement — like what you get with Manychat — you’ll want a Enterprise Account. Different automation instruments that sometimes require a Enterprise Account embody automated publish schedulers and social listening instruments.
The Cons of a Enterprise Account
No privateness for you.
As a enterprise, you in all probability don’t need a personal TikTok account. However simply in case, for some unusual purpose you do, going personal with a Enterprise account is a no-go. You’ll have to vary to a Creator Account to set your web page to personal.
You’ve gotten a restricted music library.
If you wish to use TikTok’s music library as a Enterprise Account proprietor, you higher stick with the Industrial Music Library. The CML is the one music on TikTok that you would be able to assure is pre-cleared for business use. Music within the normal library could have numerous licenses, however they don’t cowl the business use of music.
I do know what you’re pondering. “However wait…what if that video doesn’t instantly promote something?” Nope, doesn’t matter! As a Enterprise Account proprietor, you’re inherently utilizing TikTok to advertise one thing, so you may’t use copyrighted music with out clearance.
Suppose you add your music or use an unique sound outdoors the CML. In that case, it’s essential to conform to TikTok’s Music Utilization Affirmation, which confirms that there’s no copyright-protected music within the video or that you simply’ve already obtained and paid for all of the licenses essential to make use of the music. Copyright means no play for you, until you pay to play.
You get fewer monetization choices.
Need the Creator Rewards program? You’ll want a Creator Account to do this. Nonetheless, you will have some monetization choices for a Enterprise Account.
Like a Creator Account, you get entry to Sequence, which implies you may put unique content material behind a paywall. However not like a Creator Account, you may’t get Video Items. Which additionally means no Diamonds for you.
Methods to Swap Between Accounts
If you happen to’ve already created a TikTok Creator or Private Account, does that imply you’re caught with it? Nope! You’ll be able to swap to a Enterprise Account at any time by:
- Within the app, click on the three strains on the highest proper of the Profile web page.
- Go to “Settings and privateness.”
- Click on “Account.”
- Choose “Swap to Enterprise Account.”
If you need a Creator Account once more, observe the identical steps however swap it again to a Private Account.
Constructing Your Model on TikTok With the Proper Account
As you may see, there are many execs and cons for Creator and Enterprise Accounts. We could also be barely biased, however the Enterprise Account continues to be our favourite as a result of it opens the door to extra TikTok automation.
And TBH, we’re huge believers in working smarter, not more durable, and that’s simply what Manychat’s TikTok automation does.
Now that you simply’ve picked the proper account, it’s time to start out in search of methods to develop your model. Are you able to go viral? Take a look at our ideas for not falling into the TikTok fame lure.
